“After last year’s spectacular debuts,

Aug 22, 2002

Posted by John Admin

“After last year’s spectacular debuts, Harry Potter and Frodo Baggins take on new quests this winter, as do their publishers and booksellers, who must find a way to maintain excitement about the same old titles. Unlike traditional movie sequels that spawn novelizations or new tie-ins, all of the Harry Potter and Lord of the Rings books are already deeply established in the marketplace. Still, publishers have a few new twists on the old titles and Hollywood promises to put on the mother of all marketing efforts… until next year, when it begins all over again.” (From Publisher’s Weekly.)





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