Australian Ad Campaign for OotP

May 15, 2003

Posted by Melissa Anelli

There’s an interesting report from the Australian Financial Review about Bloomsbury advertising plans down under. We haven’t heard much about Aussie bookstores having events during the launch on Saturday, June 21st – feel free to send us those as well.

Selected quotes:


The fifth book in J.K. Rowling’s Harry Potter series will be launched by the British book publisher Bloomsbury at the same time around the world: 12.01am on June 21, British summer time. In Australia, it will be available for sale on June 21 at 7.01am in Western Australia, 8.31am in South Australia and the Northern Territory and 9.01am in eastern states.

The first four books have sold a combined 5.6 million copies in Australia, or 2.9 per cent of their global sales of 195 million. Retailers are counting on The Order of the Phoenix to boost the $1.2 billion book market, which has been flat this year.

Allen & Unwin’s first print run for The Order of the Phoenix in Australia and New Zealand is more than 600,000, a record for Australasia.

Allen & Unwin would not provide sales figures for each Harry Potter book. Nielsen BookScan, which was set up in late 2000, said The Philosopher’s Stone had sold 345,000 copies since January 2001, with The Chamber of Secrets (published in 1998) selling 375,000, The Prisoner of Azkaban (1999) 339,000 and The Goblet of Fire (2000) 380,000.





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