Harry Potter and the Marketer’s Dream

Jun 08, 2003

Posted by: Melissa Anelli | Comments


With book five approaching, The Guardian has published an article marveling at the neverending marketing potential of Harry Potter. Said Diane Nelson, senior vice president of marketing at Warner Bros, “The success is unprecedented. Harry Potter is a bigger property than anything else we at Warner Bros have seen. The interest is equal in Britain, in the US, in Japan, in Germany. It’s astonishing and we’re nowhere near saturation point. The appetite is not a trend; it is a real evergreen property.”

Finding Hogwarts

The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.