Ch-ch-changes on the OotP Posters


May 04, 2007

Posted by Melissa Anelli

This is an editorial.
Well: We’ve talked about it on the Quibbler, and on our podcast. You’ve talked about it and yelled about it and emailed about it, enough that we thought we’d give you a place to properly discuss it. Here’s our opinion, and a chance for you to talk about this issue in the comments (respectfully, please).

The new OotP posters have a lot of fans confused. We’re sure this is a matter of miscommunication of some sort, but:

In one, we see our sextet plus Cho, looking very about-to-march-to-battle, as they should. But in another, Hermione looks a bit more, shall we say, curvaceous than usual. And while we’re loath to bring any further attention to this portion of her body, there is just one way to show you what we mean (thanks to peachespig). Watch for a few seconds.

And in THIS poster, there have been so many airbrush changes that we hardly recognize it. We simply don’t know who that redhead at the back is. Where is our real Ginny, and who has replaced her?

This is a “spiel.” You are free to skip it.

You know, airbrushing and photo manipulation can be good. Take out pimples, smooth skin, make fab lighting and killer shadows. Use all the tools possible to make the series looks just as dramatic, wonderful, exciting and terrifying as it already is. Do all those edits you need to do, movie people, to get the butts in the seats.

We only take objection when it becomes clear that someone thinks getting those butts in the seats equals cheapening some of our beloved characters by padding their bosoms/cheekbones and cinching their waists. It’s disappointing to see a character so beloved for her mind and morals cheapened graphically

Yes, it’s very normal (if still sorta gross) for movie posters to feature actresses whose bodies have been emphasized for the print. But these aren’t any actresses. These are a pair of beautiful, talented girls who are playing roles that have become symbols of beauty existing in places that aren’t always visible. What kind of message do we send the little girls who look up to Hermione and Ginny as their ideals, when we publicize a photo that clearly says they’re more beautiful with a larger chest, more protruding cheekbones and a smaller waist?

WB once reprinted a slew of posters just because of a misplaced comma. This is more important than any piece of punctuation. This is a bigger part of remaining true to the spirit of the series than any plot change or script cut could ever hope to be. With little girls everywhere fighting to find their own beauty, is there any need to take their most beloved literary characters and give them the Barbie treatment? Emma Watson is playing a 15-year-old girl, and she herself is under 18. I get the full heebie jeebies thinking about the person who sat there thinking: ‘Now, if we cinch her waist a bit, and inflate her bust a bit, and give her some dramatic lighting and more blonde hair, this would be a much better picture.

We know what you’ll say: It’s nothing to get our skirt in pleats over. Right? This happens all the time. Well – not to Harry Flippin’ Potter, it doesn’t. Or shouldn’t. (If you want a reminder what J.K. Rowling thinks of the pressure to look a certain way, read this).

It’s not like these actors/actresses need this work, guys. These actors/actresses are beautiful, slender, handsome people without this work done to them. Not the cast of The O.C.. And that’s what we love most about them. Maybe we could respect them just as much?

418 Responses to Ch-ch-changes on the OotP Posters

Avatar Image says: Two things: 1) Absolutely agreed. 2) It's "slew," not "slue." ;-)Avatar Image says: I must say, this is an outrage. I truely feel happy that TLC is going out of their way to address this issue. May WB change them posters. (First Post.) Avatar Image says: Totally agree 100%. I can't even recognize Ginny!These girls are already beautiful...whoever did OOTP Marketing Campaign needs to have their eyes checked! My friend works for a graphic design co. in NYC where she airbrushes models and actors on mag covers and even she as a professional feels its too much and should be redone. Avatar Image says: Obviously this is a problem but to bring attention to specific, certain changes in the poster I think is really unnecessary to say the least. Just say there are changes, show the gif (we can see), and get on with the shpeal. Avatar Image says: After the dreaded H word, the dreaded B word..... ;-) More siriusly (^^) it really wasn't necessary... Hermione is supposed to be a model, not a top model....Avatar Image says: beautifully said melissa! :)Avatar Image says: Here, Here! Totally agreed!Avatar Image says: Way to go sister suffragette! Too bad the people who did the Real Beauty campaign for Dove couldn’t be in charge of making this poster.Avatar Image says: Here, Here!!! Way to go Melissa. I totally agree with you here.Avatar Image says: I'll add to the Hear, Hears! I completely agree, and I really hope someone is listening somewhere.Avatar Image says: Well done! Thank you for making this center-stage! It's such an anti-Harry Potter message to give to the fans. More than that...put our Ginny back on the swede poster!!! Avatar Image says: I've looked several times and the only problem I see is the positioning of Hermione on the poster, not necessarily anything else. I've stared at it for a long time and you can see that Hermione has moved a bit in such a way that her bust seems larger. I know it seems strange considering, but I just don't see it any other way. The positioning of the character is the problem. JMO though. I do agree on Bonnie/Ginny! What is up with that? And Dan looks like he has a bowl haircut! Avatar Image says: Hear Hear Melissa!!! All this go so against of what we all picture our favorite girl characters of the HP world. Even Luna! Look at her at that other poster! She looks like a star of a very dubious movie..... That's not Evanna. It's not fair for us to see powerfull, smart and willingful girls being treated like some eye candy for others. Avatar Image says: Hear, hear from yet another source!! Maybe we should get some sort of petition/campaign going to see how/when we can get this changed, just like they did with the "comma issue" that Melissa mentioned? I'll be more than happy to sign anything of the sort that's put together!!Avatar Image says: I commmmpletelyyyy agree!!! and in that swedish poster i believe it is... they all look really odd. idk... none of them look the same at allL! it's awful if you ask me. This is pathetic. Has Jo taught the world nothing?! Surely she of all people associated with the movie would object to this! JO!! DO SOMETHING!! We loves you! :) Avatar Image says: I totally agree!!! They didn't even do a good job of it, it looks completely un natural!!! They should have given her arms instead of boobs!! (seriously where are her arms??) Well as long as she has a nice rack why does she need her arms, they arn't important, right? Hey fans got the riddle gravestone changed maybe we can change this too!! Avatar Image says: I agree completely. Not only is it wrong in general and completely underestimating the movie going public in general, this movie is being marketed as a "Family Film". Who are they trying to appeal to? These are teenage girls who are quite beautiful the way they are, but are still girls, developing their natural curves! They teenagers playing teenagers, not teenagers playing twenty or thirty year old women. I think that Emma Watson and Bonnie Wright should sue whoever made these posters, but they probably signed a release. WB needs to shape up though.Avatar Image says: Remember that rant JKR posted on her website a while back? Doesn't this go completely against that? Honestly...Avatar Image says: Well said, Melissa! I really hope this gets to WB and they fix this because it's outrageous that they're doing this. It's completely sending the wrong message to young girls. One of the reasons I love Hermione as a character is that it's her intelligence that makes her stand out - not her looks. And don't even get me started on the swedish poster. If WB can redo all those posters because of a coma, they should definitely redo these.Avatar Image says: I wholeheartedly support the message of this editorial. Nowadays when so much discrimination for full-figured women or the extreme opposite -- which causes eating disorders (anorexia, bulimia, etc.) among teen girls -- as well as skin or hair color -- we don't need more. At the same time, I'm happy that Rupert is not getting such treatment, specifically in this and all OotP posters, so far. I'm glad they don't think he needs it. Hope that stays til movie 7 coz Rupert is gorgeous and his fans all love him the way he is.Avatar Image says: Frankly, I see as much airbrushing on the guys as the gals... I dunno... I'm just not seeing anything on this poster that bugs me that much.Avatar Image says: Too true, we don't need Harry Potter changed into some Hollywood image. Thats why I like the movies so much because they have broken away from their formula and it shows children, older folk, animals and not all the stylised plastic actors. Keep Ginny, Ginny too! Stop messing with something that already perfect! Avatar Image says: Absoloutely. This matter does need attention; it's terrible how WB feels that they need to airbrush and alter the way Bonnie Wright and Emma Watson look (they are both beautiful girls, inside and out). Thankyou, TLC.Avatar Image says: I 100% agree with you, Melissa. It's very very unfortunate that this had happend. I hope they come out with another REAL poster and not some Photoshopped one with girls boobs are bigger and waist are smaller.Avatar Image says: This sounds a bit like an open letter to WB - was that part of the reason to write it? I don't disagree, but that's how it sort of came out, that's all. :)Avatar Image says: Thank you Melissa for writing what we all feel! Now, how do we make sure some of the people responsible for making the decisions see our opinions? Keep up the great work!Avatar Image says: do you really think WB would change the posters?... Avatar Image says: I think this latest hiccup by WB just further shows everyone how far off the movies are from the books, and I'm not just talking about movie posters. The scripts. In the trailer for OOTP, I noticed Dumbledore says, "Don't fight him Harry, you can't win." Wow. Dumbledore would never say something like that in a million years, sort of like how Dumbledore would never grab harry against a wall and ask him if he put his name in the Goblet of Fire (watch 4th movie). This stuff is so ridiculous it's funny. Almost as infuriating is the wardrobe selected for Bellatrix Lestrange. Why deviate from the simple, black, Death Eater robes? While it is no good at all for WB to make these questionable movie posters, the Harry Potter movies have far more pressing matters at hand.Avatar Image says: Remember that rant JKR posted on her website a while back? Doesn't this go completely against that? Honestly... Posted by LePetitCanard on May 4, 2007 at 12:50 AM Excellent point, LePetitCanard!Avatar Image says: Melissa: Thank you for taking a stand on this - I feel exactly the same way!!! I was shocked by some of these posters, and I think they go against JKR's view of accepting people the way they are. Remember when she wrote about Pink's song on her website - the song about the "stupid girls" always changing their appearance to get attention? And yet the WB is doing that to these young actresses and it's just tacky. These ads make me think of old B-Movie posters from the Drive-In Theater! It's all very "Hollywood" but not very much in the spirit of the Harry Potter books. Emma Watson and these other girls are pretty enough without the amateurish-looking airbrush enhancement.Avatar Image says: Here! Here! I agree! Changing things to make looks better. I don't think these movies need sex appeal or any movie for that matter just to get people to watch them. What is especially hurtful is the fact that such down to earth people are envisioned in that manner. I think it's wrong for them to do that to Bonnie and Emma.Avatar Image says: My 7 year old daughter loves Hermione - both literary and film - because Hermione is what JKR made her: brilliant, brave, imperfect (who can't relate?) and compassionate. I have always felt that Emma Watson and book-Hermione were outstanding role models for my girl and have been so incredibly thankful for them (thank you Jo!) when Bratz and Barbie dominate the girl world. How shortsighted and completely unnecessary is this on the part of the marketing team (or whoever made the final decision)! Sadly, it's not surprising, but I'm really glad you posted about this Melissa - it was time. Avatar Image says: OK, one from the male of our species! I'm often moved to tell the women/girls in my life that I beleive they have been sold a bogus bill of goods. The hang ups, pressure and down right insulting way women are forced by various media to think that they are sub-normal or at the very least lacking in the essentials of being female is ridiculus in the extreme. An 8 year daughter of a friend who is fit, active and healthy beleived she was fat!! Only if you compared her to a stick figure!! I told her, and I truely beleive this; that we are all the right size, shape, colour, etc for who we are. We should only compare ourselves to, well, ourself. If you are not happy about something about yourself, for the right reasons, then do something about it. But first learn to like yourself, who & what you are! All this "improvement" by the media does nothing to help the self image of anyone, boys included! Eat healthy, exercise enough and be happy with the skin you're in! Rant over!!Avatar Image says: Being a feminist myself, I applaud this move TLC. Tolerating stereotypes of beauty like big boobs and thin waistlines is only condoning the reduction of women into sex objects. That these are just kids make the matter worse. But the "where's our gorgeous Ginny" question kinda ruins the effect of this lobbying. By saying that, you are in effect also saying you have perception of beauty that others have violated.Avatar Image says: Has anyone confirmed that the IMAX poster is the one that was altered? Emma's face looks much more artificial in the standard poster. Could it be that they darkened the look, got rid of the poofy hair and reduced her bosom to simply balance out the visuals? The standard poster is a quite a bit better, IMHO, and most of it has to do with Hermione. She really seems to take over the IMAX version with her backlit hair and distractingly prominent "features". She's also blocking out Neville so much you can barely tell who he is. I'd love to hear confirmation from WB on which one of the posters was actually doctored.Avatar Image says: >>But the "where's our gorgeous Ginny" question kinda ruins the effect of this lobbying. By saying that, you are in effect also saying you have perception of beauty that others have violated. Ack no. Just complimenting Bonnie. "our" is the royal our. We're saying, she's beautiful as is and where did she go? that's all. :)Avatar Image says: Hopefully everything will sort itself out, as it should. I'll be highly disapointed if not, but I understand why they don't. We're adressing to the people who sit and edit on images - and not entirely to WB, but in a way they should try to not make it sexist. But there have been ten thousands of posters, which have had men being fixed upon - and after my opinion the blokes in the imagery have been fixed upon. But more on the face. Though I do hope they fix the whole thing going on with Hermione. It's a bit too frightening to say the least. Avatar Image says: Well said! Although I think the airbrushing on the new sextet poster *and* the individual posters is quite awful even outside of the Hermione & Ginny work - Ron looks the best out of the lot, Harry actually looks rather weirdly skinny around the face and shoulders. I'm not sure who is working on the posters this round - it is rather awful work!Avatar Image says: Way to go Mellissa!!!! I agree- Not to Harry Potter. Harry Potter represents so the opposite of what they are doing in those posters. JKR created characters who we love based on whats on the inside and not the outside. That is rare and wonderful, and the WB and everyone needs to honor that aspect of the books. Avatar Image says: not only do ginny and hermione look diffrent but luna doesn't look right! maybe the actors were not there! lolAvatar Image says: Thank you! TLC makes me proud. Avatar Image says: amen to that. Bonnie is beautiful. I dont understand why they did this to her :SAvatar Image says: To me, "Where's our gorgeous Ginny?" simply was meant to emphasise the fact that we love Bonnie Wright as Ginny for who she actually is, and what she actually looks like - not some airbrushed model.Avatar Image says: The point is that each of these actresses has fans because of the way they naturally look, so why vulgarize them? What's sad to me is that if these girls stay with acting, they will eventually be pressured to have plastic surgery to "enhance" their appearance in reality. The fact that the WB has been touting this movie as a more "mature" view of the teenagers is a clue to the way this happened. They are trying to make these young girls look like Angelina Jolie. Avatar Image says: I agree, thanks for writing this.Avatar Image says: hahaha, i cannot believe how ridiculous this is (not your editorial, melissa, but the fact that people actually took the effort to trim her waist, etc.) Emma Watson is freaking georgous without all this, but that's least the books will always be pure goodness!Avatar Image says: Lol if they can do that now, what will Bonnie look like in HBP posters???d-cup size robes??Avatar Image says: Freaking. YEAH. Melissa, you are so my hero now.Avatar Image says: Melissa....THANK YOU!! oh my...this is so nice to see, thanks for stepping up to the plate. :)Avatar Image says: Wordy McBloody Word. Thank you! You listening Warner Bros? Other teen movies may accept this kinda stuff, but not Harry Potter. Peace, RotaeAvatar Image says: By the way guys, look at Emma's hair. They are two different images with slightly different lighting, and even though they do look like edited she could'ved just been breathing in... not saying it's true but just saying when people breath that's what happens...Avatar Image says: Yay, Melissa!!!! Speaking as someone who has had to live with being heavy nearly all her life, teased about it, and told by family and other that I don't live up to this "ideal", it is refreshing to see someone stand up to the media that has perpetuated this unrealistic ideal of what the "perfect" body should be. I became a belly dancer to help me improve my self image and I got a lot more than that. I learned that beauty is so much more than what is on the surface. If there are any young girls or boys reading this, you are "perfect" just the way you are. Real friends like you for who you are, not how you look. If you still feel like you need to improve your body, talk to your doctor. It's better to be healthy than risk your health in order to live up to the ideal. LisaAvatar Image says: OMG that isnt Luna and Ginny-- they probably hired models that resembled them because the evanna and bonnie couldnt make the shoot.. that is soo creepy.. I noticed it the first time you posted the new posters ... its actually pretty funny.. its hollywood what do you expect..Avatar Image says: Wow, I was going to post about this in my LJ, but Melissa just rendered that moot (I might do it anyway, though) Didn't Jo post her thoughts about the pressures girls are put under by the media a few months ago? What does it look like when characters in movies that are based on her very successful books so obviously have been altered to be something they aren't? Emma and Bonnie are very pretty on their own and they don't need any help. If they wanted to airbrush Hermione for the poster, that's one thing, but don't make it obvious that you did it. If both posters were the same, I highly doubt that anyone would have noticed. I am lucky enough to have been taught by the brilliant female and male examples in my own family that physical looks are nice, but they aren't something to constantly obsess over. Not all girls are so fortunate and it's them that I worry about when I see things like this. Thank you Melissa for having the integrity and guts to post this editorial. This is what makes Leaky great! Love from, Jenny WildcatAvatar Image says: As one of many women who consider themselves "Real Life Hermiones," I'm going to agree wholeheartedly with Melissa's spiel. We relate to Ginny and Hermione because they've been so realistically created by Jo. Looking at the cupie doll artificiality of these posters takes away the reality of the young women we love so dearly. Can we possibly send this entire list of comments to WB?Avatar Image says: Looks good to me, whatever sells. You have a choice to either go and watch the movie or to sit back and whine about what you think they should have done. You all seem to think that the producers actually give a crap about what the average consumer thinks, guess again. Avatar Image says: Are you listening WB?!?! The people have spoken. Give us our Hermione back! **Thank you Melissa for bringing a voice for all of usAvatar Image says: When I looked at the Imax poster I saw the difference. I wondered why suddenly Ginny/Bonnie Wright looked so adult. And Hermione/Emma was changed too. So that's what WB has been doing! I'm not happy because of that changes. I accept everyone who he/she is, no mather how he/she looks like. It's the inner that count, not the outside! Thanks for putting that WB changes to question, Melissa!Avatar Image says: Remaining true to the series? Why didn't anyone step forward when they hired a bimbo with no acting experience for Hermione's role, then? Now it's too late to cry over split milk, the train has gone. Yes, she has small breasts - yes, small even on this poster; when I was thirteen, mine even bigger - so what? Is she forbidden to? Are WB photographers forbidden to use Photoshop to make her stand out a little? I think it made a difference to the spirit of the series when they hired Rickman who was twice as old as Snape should've been. When they hired a short boy for Ron, instead of a tall one. When they hired a pretty girl for Hermione, who shouldn't have been all looks. But not when they asked an actress to wear a tight(but modest) sweater, and not when they have shown it in the poster. Avatar Image says: I'm not really pleased by the changes to the IMax poster though sadly it's not unexpected. The other poster though, that's clearly not Bonnie Wright, so I'm wondering if there's maybe been a very pick screw up somewhere and whoever composited that poster used a picture of somebody else (I'm wondering if it was maybe Suzy Shinner aka Young Lilly Potter) instead of Bonnie Wright.Avatar Image says: This is it. It's time to pool our numbers together! This is not just about a movie, it's about human dignity. I'm NOT going to see the movie OotP if these posters with pumped up chests and tinier waists remain! Let's show these people the power of Boycott if they continue with this. Avatar Image says: I am glad I was not the only one to notice that in one of the posters Bonnie (Ginny) isn't even recgonisable. But I was shocked to see those posters and what has happened to Emma's body! Emma has such a more boyish (and I don't mean that in a bad way) figure, and they have showed off something completely fake. I'm fine with them changing their hair to make it more dramatic, but I am not fine with them making up something so... degrading.Avatar Image says: The expended energy on this topic is unbelievable. I know that it may be wrong, but I mean come on anyone who would go see a movie based on the changes of a poster is pathetic enough. This is such a non issue, any moral outrage you feel should be weighed agaist the fact that the people who actually take this kind of thing into account dont deserve the coverage you are giving this topic. I have no idea what the reasons are for this type of change and I would imagine W.B> cant really come up with a good one, but do you think the message of the books are truly lost and forthat matter isnt the substance and the moral message contain within the movies outweighed by the poster advertising it. I only metion this to say that on the great scale this does not matter, and for the people that it does, they will never get Harry Potter and what it stands for anyway. Avatar Image says: Hear! Hear!, Mel! Avatar Image says: I don't much mind either way if they do or don't muddle with bodies for promo posters (anybody remember the posters of Knightley for King Arthur? *major* chopping there), The adjustments made for the Swedish poster are even more noticeable than these two. But still, I don't think the changes to Hermione are that significant. So they give her a little more waist. Fairly standard practise. It's not as though it's the actress' choice, or even a statement about her figure - that's just what the chop crew does. But then I suppose I'm so not-a-fan of Hermione that I'm not bothered to begin with...Avatar Image says: All of you who are saying things like 'Are the WB forbidden to use Photoshop to make her stand out a little?' need a swift slap upside the head with the gender studies stick. To all of you reading this who do not think this is a big deal, I highly suggest you watch "Killing Us Softly 3," which is about images of women in media and how incredibly, unbelievably harmful things like this are. This documentary is short and available for free on Google Video. I would also suggest you watch a clip entitled "The Evolution of Beauty?" that is available on Youtube. You may not realize how big this problem is in our culture, but these short videos may help you realize it. I hate to see something so insidious and disgusting infiltrating Harry Potter, of all things. I will not be giving the WB another cent until they issue some kind of apology for this. And I say this as both a sociocultural anthropologist and a long-time fan of HP. Avatar Image says: I think what bothers me most of all about this is that, while mature for their ages, they are sexually enhancing the bodies of CHILDREN. These are not 30 year old actresses, they are underage minors who have been artificially sexualized. What next? A photoshopped bulge in Harry's trousers?Avatar Image says: mikka said "It's not as though it's the actress' choice, or even a statement about her figure - that's just what the chop crew does." Where did you get the idea that this editorial was a critique of the actress? Do you know how much work goes into creating these posters? Do you know how many people looked at Emma Watson's photo and said "yes, she does need to be skinnier, and make her tits bigger too," before the "chop crew" even turned on their computers? Objectifying these young women's bodies is no accident- it was meticulously planned, debated, and designed. It's absolutely revolting. The media needs to stop selling women like they're pieces of meat. This is a new low.Avatar Image says: God, here we go again with the underage routine. We had this over the naked scene in Equus. Once again, the relevent age for matters of a sexual implication is the age of consent, which is 16 in the UK, where the movies are made. These actors/actresses are not underage. Avatar Image says: Some of you are missing the point here: The actresses in the movies will NOT look like the girls in these posters. That is the point. The posters are being exaggerated for some unknown reason, when these girls look fine the way they are. In the movie, Hermione will not look as if she is wearing a padded C-cup. Take a look at this poster: Ginny seems to be a foot taller than Harry, and her neck looks like a giraffe - is that really Bonnie? In the pictures from the trailers Bonnie seems shorter than that. Hermione is the only girl not wearing dark robes, and while I appreciate the color contrast, it's her chest that is being displayed and nothing more. She seems to be wearing dark lipstick, too. It's just not a very professional looking poster - I would prefer a simple photograph to that. In fact, I've seen much prettier screencaptures of Emma Watson from the trailers and the ABC special. Avatar Image says: Thank you for writing about this issue, Melissa! Last year, Keira Knightley spoke about how she was 'altered' for the U.S. King Arthur posters: Of course, Keira was 21 at the time whereas Ms. Watson is still a teenager. Kinda creepy. Avatar Image says: I wonder what Miss Watson herself had to say about the changes on the Imax Poster...I bet that she really don´t care. I mean lots of young girls at her ages are unsatiesfied with how they look. Besides I really don´t see the problem. So they made her breast a lille bigger, so....It´s not like they´re making it Pamela Anderson sizeAvatar Image says: I agree completely with what Melissa has to say. But one point should be cleared here first : The picture shows distorted proportions everywhere. Its unfortunate that Emma is standing right in the front "closest" to the viewer, and in maximum lighting. The poster is trying to tell about the IMAX 3D version of the movie. SO when it changes from 2D to 3D form, considering that your screen remains 2D, the distortion happens. However, the effect is more pronounced than it should be, and in the wrong place.My point is, if Hermione was standing where Harry is, the effect would have been reverse.Avatar Image says: Sonja, did you seriously just say that it's okay to alter these images because girls her age aren't happy with the way they look anyway? I had to read that four or five times before I comprehended. Let me pose you this question. WHY, just why, do you think it is that many women of all ages have self esteem problems? Do you think it might because the "ideal women" they are shown in media are, almost without fail, non-existent flawless digitally-altered fembots? Maybe? Hmmm? Avatar Image says: Absolutely. Its insulting to the actress as well as the people they are trying to attract to watch the movie. The fans will go anyway - what worries me, is who are they pitching the movie for if they need to start expanding certain areas of the female anatomy and making others smaller? The whole poster has this ridiculous, unnecessary airbrushed feel about it. Hate it, quite frankly. Avatar Image says: For all those you who think this is trying to emphasize the 3D of IMAX. At first, I thought that this could be possible. That changing the poster to look 3D might have optically altered the picture to bring out Emma's bust. However, after careful investigation of the two photos, especially comparing them to Ron (who is in the location mirroring her) and how he is altered (which is only by lighting). I was forced to conclude that there is no doubt about it - they altered her bust and waist beyond anything that could have been caused by making the poster look more 3DAvatar Image says: It IS something to get our skirts in pleats about! I am so angry about this! It just fits into this whole "girls are bimbos" culture, which is nothing to be proud of. And especially bookish, clever Hermione whom I love just for who she is!! Give Pansy Parkinson bigger boobs, blonde hair en a thinner waist, she deserves it!Avatar Image says: Okay. Don't jump to conclusions. Seriously. Do any of you have conclusive evidence that the IMAX poster is the one that's been tampered with? Looking at the circumstances, I'd say the standard poster is the one that's been fixed up. Let's look at those circumstances: - The IMAX poster was released first. - The second poster looks far more tampered with than the offending IMAX one. - The standard poster seems to have been made with the intent of getting poor Matthew into the open, as with the IMAX one, hair and breast made him seem unessential. - Have you ever considered that WB may have been trying to take attention AWAY from Emma's bustline? My final point is, these girls are growing. You know what happens when you grow? Well, exactly what it sounds like. By reacting so extremely about the fact that Emma's bust is somewhat larger, you may very well be insulting her natural growth. Remember: With every action there is an opposite and equal reaction. You don't want beautiful girls to feel bad about being beautiful, do you? Anyway, I say wait for confirmation. The reduced poster looks far faker than the IMAX one. Avatar Image says: Way to go Melissa! I fume when I see things like this. Some of you have mentioned that the changes are not that noticable. This makes it even scarier. Girls who go to see the film may not be aware of the direct changes as we are (having seen them clear as day in TLC's handy morph). This makes the impact more subliminal and therefore more dangerous. Emma and Bonnie are put in the position of influencing young girls through the characters they play. They have been awesome role models for girls. It is unfortunate that these WB posters contradict what these beautiful actresses and their characters normally stand for. Is there not already enough sex and pressure in the media? It does not need to seep into JKR's brilliant (and HIGHLY moral) story. Avatar Image says: Bravo Melissa!!!Avatar Image says: Gosh ! I thought I was the only one to think Ginny didn't look like herself at all ! It's a shame they chenged her so much... Is it because in the books she's supposed to be very cute ? I think Bonnie is cute enough, it's non-respect if you want my advice. I wonder what she thinks of this, she can probably hardly recognize herself. It's BS.Avatar Image says: Thanks so much for trying to do something to fix this obvious glaring mistake on the part of the marketing department. What they've done to the look of all the kids just shows that whoever is doing the posters doesn't understand the story or the characters or the appeal that they have. It's not their physical appearance that makes all of us love these characters. I kept looking at the one poster, trying to figure out what looked wrong, but seeing it overlayed like that makes it so obvious that someone got really carried away with photoshopping the pics. It is odd that they are highlighting just Hermione in this way, but I agree with others that none of the characters look quite right in these posters. Especially Ginny and Luna--they've taken away their unique identities. I hope they'll rework the posters and make the actors/actresses look more like the fabulous people that they are.Avatar Image says: I'm very disapointed... it's just sad that they still think such things are necessary thanks a lot for this articleAvatar Image says: Has ANYONE thought about how Emma and Bonnie feel about this? When they do the press junkets next month, and the tv interviews and premieres in July, they'll know that people are focussing on their bodies. They are still young girls who are at an age where you feel very conscious about your body. Having said all that, readiing HP comments boards over the last few years, a lot of fans DO focus on the physical aspects of the kids, making remarks about looks and chest size among other things - PERHAPS that is where the Hollywood machine kicks in, responding to the off-hand comments WE make about aesthetics. We are JUST AS MUCH to blame.Avatar Image says: I'm a Graphic Design student and I feel airbrushing can get over-dramatic sometimes. I've seen what you can do to change the body, hair, face in ways that are seemingly impossible. It only takes a click of the mouse. I'm not against Airbrushing when it comes to removing the odd pimple...but changing the actual features of a person is just plain silly. Sadly, models don't know they're getting airbrushed. And even more sadly, famous people like movie stars or even Miss Universe (or Miss whatever) actually send their photos back and forth asking for more changes. It's all part of industry. Makes me not want to work for a magazine. Good article. :) Avatar Image says: I thought I was just seeing things.... It looks like someone else stood in for Ginny and even Luna. I was diappointed.Avatar Image says: 'Okay. Don't jump to conclusions. Seriously. Do any of you have conclusive evidence that the IMAX poster is the one that's been tampered with? Looking at the circumstances, I'd say the standard poster is the one that's been fixed up.' Agahnim, what are you thinking? Obviously that is not hermiones chest size and the imax one definately looks more fixed up than the standard one. Avatar Image says: As Hagrid would say : It's an OUTRAGE! It's a SCANDAL! Emma Watson is so beautiful by herself! Seriously : compare the tow pictures! There is no point "improving" it! As for the second poster, it is so ugly that I even wander is this is not a fake, tampered by someone on the internet... I hope our PotterCast trio will notice WB that why are not pleased at all, and that we want our true characters back. And I hope that Joe, will join in to put a stop to this. I always feared that Harry Potter would suffer the consequences of the Hollywood show-biz. I'm so dissapointed... This story is so pure, so important to me. We MUST fight it, because this is against the whole point of the books. And this is an insult to Emma. I'm Michael from Paris, FR. Love pottercast, that improves my English every week :-)Avatar Image says: Hey everyone! It's about 3:10 a.m. and I just got back from the midnight showing of spiderman 3, let me just say, it was amazing! Anyway, when they should the domestic preview to the new harry potter movie the audience was somewhat caught off guard, like "This is a harry potter movie?", and i could tell that some people were caught up in the emotion of the trailer. A funny thing I want to mention was that when they showed harry kissing Cho, the audience "woo"ed and one guy in the audience yelled out "Alright! Harry gets laid!" (Can i say that on here?) Anyway, the second part of the trailer, right after harry kisses cho, got the crowd really riled up as voldemort was dueling dumbledore and there was a lot of commotion and exchange of excited talk in the audience when the screen suddenly turns black and Voldemort says "Harry Potter (right here some people freaked out when they heard voldemort speak) you will loose.....everything", and then as the trailer ended there was a lot of cheering and clapping! I can't wait for the movie!! Avatar Image says: I really don't think all this airbrushing and *ahem* editing is really necessary. I wonder if Emma actually approves of what they're doing . foudordi, your English is pretty good!Avatar Image says: I agree that it's unacceptable for WB to condone this kind of manipulation of people who are, in the technical meaning of the word, still children. To all those who think it doesn't matter, just think for a moment of all the pre-teenage girls who are being treated for eating disorders already because they are starving themselves to try to conform.Avatar Image says: Right on brotha!!!!!!!!! Go go fight-o!Avatar Image says: I think this is part of a much bigger issue concerning how women and girls are portrayed in the media. There is the prevalent idea that women and girls must always be 'corrected' anatomically before being fit for public viewing. The fact that they exagerrated her boobs isn't the same as airbrushing the texture of skin. They deliberately focussed on that area for a reason. And the reason: she's female. It doesn't matter that she's a beloved character; it doesn't matter that the character and actress are teenaged; it doesn't matter that the main characteristic here is meant to be brains and bravery, not looks. I don't care how frequently this is done. That only makes it, if anything, more disgusting. 'Everybody does it!' was never an acceptable excuse. This really isn't a Harry Potter issue, but good on you for addressing it.Avatar Image says: "Agahnim, Go look at recent pictures of Emma, pictures that were taken after this movie, after this poster was created. There are simple ways of telling if they altered her figure. Look at the many real non-photoshopped pictures online. Emma doesn't have that big of a bust nor that small of a waist. Just do some research. It's obvious." Oh, no, I've seen pics of Emma! I happen to think she's insanely gorgeous! lol I just don't find it too hard to believe that the IMAX one is real. After all, this following pic was taken in 2005, I believe. Why does the standard poster insinuate that she's gotten smaller? Judge for yourself: Avatar Image says: Well said Melissa. I really liked the layout of both posters, the way everyone was positioned was excellent and the lighting was fantastic (especially in the Sweden poster). But the photoshopping done to these girls is so repulsive it makes me sick. I'd love these posters if they didn't "mess" with the figures of the girls.Avatar Image says: Thanks Leaky!!! Totally agree with you Melissa. Luna looks ridiculous in the poster, like a mad cartoon drawing or something. Avatar Image says: I'm not really bothered. I still love the posters.Avatar Image says: I totally agree with your concerns. I hope people do complain directly to warner bros. However, they may have changed Hermione's body to make her look like she is holding her breath- to add suspense, or it may actually be a different photo of her. Just a though. Good arguement, though Mel :)Avatar Image says: hey i don't mean to annoy anyone but could it be the other way around, that she has...ahem...blossomed and wb have tried to keep her child like on the official poster? i mean look at rupert in the poster he loooks about 12! her hair looks more natural in the IMAX poster the way it flows and does match her long-ish blonde-ish hair in the film. yound adults are reaching puberty earlier these days, i was a D when i was 14 for gosh sake.Avatar Image says: Hear,hear! Well said Melissa.Avatar Image says: It does seem rather untoward. There are worse things in this world than having a flat chest. ...I could write another song/poem about it. That'd scare WB into re-thinking their marketing.Avatar Image says: People this is a big deal. Maybe you are old enough to realize that this happens in the entertaiment business but Harry Potter is still marketed towards kids (Yes the series is growing up). Research has shown that airbrushing techniques can effect childre, teens, even adults image of themself. I think that as a fan base we have the power to correct this at least with our series! So thank you Melissa for taking a stand on this issue!Avatar Image says: I agree - Emma Watson and Bonnie Wright are gorgeous in their own right, with or without digital "enhancements". If anything, shouldn't they be making Emma look LESS gorgeous? Hermione is not supposed to be a goddess just yet. A controversial topic of course, but maybe the poster reminds us that beauty and brains are not mutually exclusive. Avatar Image says: I agree with Leaky. There is absolutely NO reason for the film companies to "enhance" any of the girls on the poster. At the end of the day, this is not a film shoot in a mens magazine! I find it disturbing and unecessary that WB are trying to sexualise a film like Harry Potter. Is it really going to bring in more viewers. It would be interesting to get Emma Watson's take on it. Avatar Image says: All I can say is Amen, Melissa! Thanks for saying what a lot of us have been thinking.Avatar Image says: I totally agree with you, Melissa! The amount of airbrushing that's went on especially to Emma and Bonnie is a disgrace. WB get it sorted!Avatar Image says: This is a bigger problem than just the Harry Potter movies. In future when real people can't live up to the ideal picture because of biology will they stop using actors and actresses and do animations or something? Anyway now we're talking about HP. I guess the real mistake here is that they released two nearly identical posters that makes us able to detect the work that's been done on one of them. And everyone who have seen the movies or Emma in other pictures knows that it's the IMAX one. I'm greatful for this misstake because now we get a chance to debate and highlight this problem. Unfortunately it also sends a clear message to girls that hey are not good enough as they are and therefore this kind of statement is so important. Thank you Leaky! I'm not really liking the swedish poster but at least it's so obvious that work has been done to everyone on it that I take it with a grain of salt. I think it's much more harmful when you change something and try to make it look natural. Avatar Image says: Well said Melissa!!! This is totally against everything Jo has been trying to tell us for 10yrs. WB, listen to the Leaky Cauldron because they are speaking for the fans!!Avatar Image says: Kudos, Arthur! I'm with you. I'm going to e-mail Warner Brothers to let them know I won't be seeing the film unless they publicly apologize and fix that poster.Avatar Image says: I totally agree and I'm surprised JK isnt in a spit (maybe she is). We want real women and real growing-up women in HP, not Barbie dolls. Jacky (UK)Avatar Image says: Good editorial Melissa! I was definitely mad when this subject first cropped up. I can't believe some of you are saying that they should ask Emma what she thinks first because she may not mind that they "improved" her on the poster. Do we really want Emma to think that she needs "improving"? She's just fine as is. She's very pretty and in no need of enhancements. If someone altered my body on a poster when I was 16/17 I would immediately assume that's how people want me to look, and that I would look "better" like that. Harry Potter is all about positive qualities of a person: courage, loyalty, intelligence, wit, etc. These poster add a superficial gloss. It's not needed. Bonnie and Emma are both pretty and they don't need enhancement. I don't mind removing blemishes and adding dramatic shading, but to alter their body structure is too far. Don't even get me started on the Swedish poster. They went overboard with everyone and as a result they look like bad drawings of themselves. It's a pity because the poster would be fantastic if they had a little restraint with the photoshopping.Avatar Image says: Thanks Melissa, I quite agree. Expanding the hair and chest, reducing her waistline does nothing to 'enhance' the appeal of Hermione to me. She's a lovely young lady without the foolishness. Fluffing her hair also reduces the exposure of Neville's face to his audience too. Altogether unnecessary changes to an already excellent poster. I wonder who thought of this? What do you think? A day or two in the pillory? A stroke of the cat? OMTAvatar Image says: "Are you lot joking? You sound so very sad. You lot need lives if this is what your concerned about. Its a silly poster . And emma knows the business unlike you lot so she wont care and she is 17 so not a kid as you lot are claiming. Posted by dani on May 4, 2007 at 4:28 AM dani, that´s sooooo true, there´s much much serious issues going on in the world today than just some "airbrushing". Posted by Sonja on May 4, 2007 at 6:30 AM" No Dani, no Sonja, we're not sad! And it's not "just some "airbrushing"."- it's the thousands of young girls all over the world with serious eating dissorders because of the way marketing companies portray the female form. In case you haven't noticed, this IS one of the many serious issues going on in the world today. Even Jo has spoken out against it, and so should we!Avatar Image says: Guys, its marketing its always going to happen, it happened in POA as well. I think bonnie does look like bonnie in the swedish poster too. They've given her a bit more colour and the angles a bit wierd but its still her... Avatar Image says: "it's the thousands of young girls all over the world with serious eating dissorders because of the way marketing companies portray the female form" If you honestly think eating disorders are purely attributable to marketing, you are sorely, sorely mistaken. There is far far more to eating disorders than that. Over-simplification helps no-one.Avatar Image says: Thanks for reminding me the Comma Gate :/ Anyway, I have nothing against airbrushing, pimps is not something that should appear in a poster, and different hair doesn't bother me either, but filling curves, nose and jaw-jobs is a bit too far for a family-friendly movie.Avatar Image says: I'm 62 and check out the sites before my grandchildren read them when they arrive. To date I have been pleased with your site. Today I have been over-joyed!!! My grandchilden have physical perfections that seperate them from abominations at the $8.95 retail stores. ...And I do not want them airbrushed away. I love them as they are. I love Harry & Company as they are too. Hollywood rarely wins with me. In this case WB has sunk to its normal level: the midden. Thank you for your insight and the courage to stand upon your convictions. Avatar Image says: This is what society is doing to people and I think it's great that wonderful sites like the Leaky Cauldron (notice mugglenet isnt)can take a part and stand up and say "so friking what if emma waton's boobs are to small for you tastes but DO NOT blow them up 3 times larger" It's something that will go on forever unless someone decides to do something and this is a definite 1st step into that journey. Thanks. Avatar Image says: There's quite a lot of HYPOCRISY FROM OURSELVES going on here. We FEED the Hollywood machine with some of the comments WE make about how the cast look. On pretty much EVERY COMMENTS BOARD on every HP fansite there are remarks about who thinks who is ugly or 'hot', and "Dan's too short", "Emma's got a flat chest", "Bonnie ain't pretty enough"...etc. We help to perpetuate these ideas with the comments WE make.Avatar Image says: Can we stop debating about the appearence of the actors on the film poster. It just a movie poster for God's sake.Avatar Image says: You go Girl!!!Avatar Image says: It's a misrepresentation of beloved characters by a dehumanizing, greed/survivalistic-driven industry. It's sad for us, the fans, loving these characters for who they are, to see them warped down for the sake of the lowest common denominator. It hasn't even been necessary to do this in the past to get seats filled for a Harry Potter movie. It's true this "happens all the time," but maybe we shouldn't be so accepting of that. Maybe we should all call on the higher parts of ourselves and fellow intelligent mammels to make a difference for good for our human race, not just accept the status quo. It's time to put our foot down. What they've done is a bad job. A bad job all around. And we know where that stuff belongs. Thanks to Melissa and TLC for helping us call them on that. (Maybe SPEW buttons are in order here: Society for Poster Ethics for Women?) Avatar Image says: Thanks so much for posting about this Melissa. This is a wonderful thing you did because now WB will surely read how we feel. After all this is a site WB obviously reads, trusts and respects.Avatar Image says: This whole culture of thinness is a real problem, seriously affecting thousands and adversely influencing many, many more people. It is bad enough that the typical movie actress has typically much better than average looks, without them being "improved" even further, thus providing an impossible target beyond what most girls and women to achieve. The Harry Potter movies are essentially aimed at children and are thus perfectly placed to provide a good example (as making the actors and actresses look better will have little impact on sales in any case), and it is just sad that WB has chosen instead to fake Emma's looks when if anything, she is already too good looking for the part.Avatar Image says: What a wonderful article;it is very true! Positive role models are essential these days in a world bombarded by negative media images and when positive role models, such as the actors/actresses of the Harry Potter films appear, I agree that they should be left alone and let be; naturally of course. So what if Emma Watson doesn't have a size C bra? Who cares? I know I most certainly don't and I believe that the people that will appreciate the OotP film to the largest extent are not the ones who care about the appearance of the actors/actresses, they will be focusing on their acting quality and how they portray the characters. Let's just get a few things straight, Emma Watson is beautiful just as she is and so is Bonnie Wright. We all have our imperfections and that is only natural and is a good thing!! Plus, Hermione isn't supposed to be overly attractive but she is the kindest and most wonderful person. Just as the actors and actresses do not have to be beautiful to be of quality. Avatar Image says: Hear, hear! I think Jo would agree with this. Those pictures are so obviously photoshopped that they look like animated characters. Yikes. Also, completely different nitpick, but the tagline for the Harry/Voldy poster sorta gives away the ending, doesn't it?Avatar Image says: "Who the heck is a bimbo at the age of TEN??? Please think before you type, even if it's just a little!" You don't hang around primary schools much, do you? The bimbos are getting younger and younger these days (but no, I don't think Emma is/was a bimbo).Avatar Image says: I applaud Melissa and the Leaky Cauldron for standing up, addressing, and confronting this problem when no other fan-site has. In a culture that encourages females to be ridiculously thin in order to come off as "attractive", a superficial term in itself, we do not need this great series to only deepen the problem. I am just appalled that Warner Brothers' marketing department resorted to this and hope they do strive to rectify this problem. While, yes, this problem does seem trivial compared to the crisis in Darfur and the like, it is still worth our concern; the health and well-being of countless young women have been endangered by the media propagating the idea that a woman must achieve an absurdly thin width in order to be beautiful. This problem is a serious and harmful one, one that is affecting negatively many and has taken lives. It is worth our concern.Avatar Image says: I had noticed that about Hermione in the two posters, and I've heard about such "enhancements" being done in so many other movie posters that I didn't really think too much about it. I thought that the sweater and side angle she's standing at are not flattering to her figure in the first poster. The sweater draws a lot of attention because it is so bright compared to Neville's sweater behind it, so I am imagine the poster designers nitpicking over this detail. Change her shirt and stance next time, not breast enlargement and body sculpting.Avatar Image says: The thing is, the regular poster is just as airbrushed as the IMAX one. None of them show the picture as it was originally shot at all. And this happens all the time, it's not the first time: now it seems so obvious, but there's not a single promotional picture which is not manipulated in some way. Even those of the previous movies, of course. That said, I totally agree that this time they really went too far. Bonnie is not even recognizable, while Emma's changes were not necessary at all.Avatar Image says: Well since my other comment was removed I guess I'll just add my 2 cents back in again & since I don't remember what I typed & I'll have to think again on this. I've seen the same discussion on 2 other entertainment sites & they both take the stance of childish & immature comments on Emma's appearance & frankly this is what TLC is doing but in a more professional manner. Having said that I seriously don't think this is enough to make a news post out of. Other posters have looked nothing like the actors & yet no one was up in arms then (check out Dan & Rupert in other ones). But just because they decided to change Emma's appearance all of a sudden words like 'anorexia' & 'thinness' come up - Emma has been thin in the past (more so than most of you will every know) & since this site & some others doen't comment on their personal life I won't either. It's marketing, it takes place all the time all over the world - seriously we (fans) just need to get over it. Hopefully this comment hasn't offended TPTB & won't be deleted.Avatar Image says: Go, Melissa! It's such a sad statement on our society that they think they need to do this, particularly after the blasting JKR herself made about the same issue on her website. It's unnecssary and completely inappropriate for what is essentially a movie about kids.Avatar Image says: What the heck is a bimbo?! *confused look*Avatar Image says: Good for you, Melissa! You've emphasized beautifully the precise reasons why such airbrushing is offensive and harmful in this situation. I'm thrilled beyond words to see you using your platform here to make a difference! Kudos!Avatar Image says: Well written Melissa! And while no this may not be the most urgent of all issues on the planet, that doesn't mean that it should be ignored or even encouraged. Great job!Avatar Image says: Well Melissa You hit the nail right on the head at the beginning of your spiel. As someone who's worked in advertising, I know whoever made that poster knows that all us potterheads are already going to see this at our first opportunity. They want to attract the guys who... y'know... don't read. I'm not saying that it's right, but drawing on my experience in advertising, there are three things that always sell stuff (well, there are more but these are the top three): guilt and boobs. When you're not being told you will be doing a grave disservice to your children by not buying a product, you can be assured that a couple of boobs will be displayed or alluded to. Which brings us to the fact that this is an advertisement for the 3D version of the film. Can you now imagine why (a) man created 3D. Put it all together and this advertiser is going after young people who don't read too much but do date. It's crude and wrong but they do that because they assume it works, although there really is no way of knowing for sure.Avatar Image says: I think this is part of a much bigger issue concerning how women and girls are portrayed in the media. There is the prevalent idea that women and girls must always be 'corrected' anatomically before being fit for public viewing. The fact that they exagerrated her boobs isn't the same as airbrushing the texture of skin. They deliberately focussed on that area for a reason. And the reason: she's female. It doesn't matter that she's a beloved character; it doesn't matter that the character and actress are teenaged; it doesn't matter that the main characteristic here is meant to be brains and bravery, not looks. I don't care how frequently this is done. That only makes it, if anything, more disgusting. 'Everybody does it!' was never an acceptable excuse. This really isn't a Harry Potter issue, but good on you for addressing it.Avatar Image says: For all of you who are saying this happens all the time and we need to get over it, just think about what you are saying. No one is suggesting this is the first time its happened. We are suggesting that this time, we need to say something about it because it went too far. For all of you who are saying there are more important things to post about, this is a Harry Potter site, and issues that come up are concerned with what happens in relation to the Harry Potter world, books and movies. Just a poster? How many eyes see Harry Potter movie posters? Many of us HP fans would NOT be fans if the cannon material had incorporated these sort of tactics with characters. Why should we not say something when media that represents Harry Potter is so opposite from what Harry Potter books are about?Avatar Image says: I don't see the airbrushing as an attempt to make the female characters prettier or bustier (and thus undermine the self esteem of girls everywhere). The special effects have created a highly stylized, sleek, modern poster that looks more like a high-tech ilustration than a photograph. Now this could be objectionable in itself, I would certainly argue that the wizarding world is old-fashioned and almost Victorian in its traditions. Frankly I'm surprised at all the pearl-clutching here. I just don't see the big deal. And for the record, I'm female, and I have two daughters, one of them being 11 years old and surely the prime target for whatever insidious message people are claiming resides in the posters. I don't see these posters as damaging her psyche. Avatar Image says: Thank you Melissa for your editorial. I could not agree with you more. I can understand why some fans say get over it, that it's not a big deal. But when my 9 year old noticed that Hermione looked different somehow, and actually said she looked prettier in the IMAX poster, then it's a big deal. My daughter idolizes Hermione, but thankfully it's not for just how she looks. She loves Hermione for how smart and brave she is too. These marketers need to learn that young girls are malleable and they DO notice.Avatar Image says: Well, I think that you're making too big of a deal out of this. Honestly, they didn't even change THAT much. Her breasts are not suddenly an abnormal size. They all, even the boys, look like plastic dolls. That's just how those photos look. Yes, it's ridiculous, but that's just how they do it. There are extemely unflattering photos where your waist can look larger than it is. So, what if this happened with Miss Watson's photo and she WANTED a change? What's the big deal? And Bonnie Wright? What's so different about her in the poster? Cheekbones? What if her cheekbones have simply changed since she's growing and experiencing puberty? These girls are young, and their bodies are changing. You don't need to bring attention to it. They're not sending out a bad messages to young girls unless you say that they are. I honestly doubt that a young girl would take those two posters, put them together, notice the difference and decide that she needed a smaller waist and not even half a cup larger breasts. This is just ridiculous. But by all means, tell these girls about the differences. Point it out to them, so that they can draw that message when they wouldn't have if you had left it alone. There are more important things in life and this world than a movie poster.Avatar Image says: Kudos to TLC for taking this on! Well-presented as Melissa's essay is, LePetitCanard hit it on the head for me with this remark: "Remember that rant JKR posted on her website a while back? Doesn't this go completely against that? Honestly..." Whether it's IMAX or WB who bears responsibility for the sexist alterations on that poster, I do NOT applaud them for the creative decision. Give us back the actors as they are for all the reasons JKR and TLC have stated.Avatar Image says: Oh, NO ONE is suggesting the actors made the decision. I'm almost sure they had nothing to do with it....Avatar Image says: "Her body really is that curvaceous in real life." (George) Is it 'eck. "You don't hang around primary schools much, do you? The bimbos are getting younger and younger these days" (Martje) Spotted in Oxford: a girl, about 10 or so, wearing a neon green crop top emblazoned with "Don't Touch What You Can't Afford". Accompanied by her little friend whose top bore the slogan "U R A Naughty Boy; Go To My Room". Eew. Eew. Eew.Avatar Image says: We can understand using photoshop to place characters, select back ground , improve the lighting and even adding more hair to Emma's sparse mane but altering face definition and bone structure..what on earth is that all about? It's like aeons ago when photography was not invented and they used to have painters paint a close resemblance of the actors. WB seems to have regressed to those olden times.......and moronically forgotten the operative phrase "close resemblance". Messrs Yates and Heyman, where on earth are you sleeping while your promotional team is ...king up the poster campaign and throwing mud over all your hard work? And not to forget sexing up bookish characters! Avatar Image says: I'm still gonna have to play devil's advocate here and insist that you guys may be WRONG. I still believe it's the other way around: I personally think they minimised her breasts and widened her waist to draw sexual attention away from her figure. The more curvaceous version is the real version of Emma and they decided her "features" were drawing too much attention to themselves and therefore decided to digitally tone them down. Emma is NOT that flat chested and her hair was getting in the way of Neville's face which I'm sure they only noticed afterwords as well. If you notice, her body also has that more curvaceous shape on that Swedish poster. I think this is in fact ehr real figure as is proven in the promotional Goblet of Fire photos that were taken of the trio by Entertainment Weekly last year. Her body really is that curvaceous in real life. Avatar Image says: "So, what if this happened with Miss Watson's photo and she WANTED a change? What's the big deal?" If this were the case they would have changed her on both posters. It was obviously an IMAX decision. Avatar Image says: BarbaraT, you say that you "don't see the airbrushing as an attempt to make the female characters prettier or bustier" and then mention that you see the wizarding word as almost Victorian. I was wandering, would you feel the same way if Emma had been stuffed into a Victorian corset, as it would be the only way to achieve that shape without the airbrushing? What sort of message would that send to your daughter?Avatar Image says: Actually, Ginny looks a little like a young Jimmy Page with red hair in this picture. I'm not sure that's what the marketers were going for.Avatar Image says: Good comment! this sort of thing happens far too often. I remember a picture of Keira Knightley got the bust-enlargment treatment for 'King Arthur' some years back. It's a pretty normal procedure to 'enhance' actresses and actors and generally make them look more homogenous. So many magazine covers & underwear adds feature stretched bellies to make them look thinner, or really obvious cutting-away jobs. Only yesterday I saw a photo of Kate Winslet with a digital breast-reduction. And the guys are all equally over-muscled and shiny. I can understand some people complaining about your article and saying this is all 'over the top' but while we all can see that these figures are manipulated, and know rationally that they are not real, still we are influenced subliminally. Hermione certainly doesn't need any enhancement treatment - she's only supposed to be 15/16 in this movie, that is, not yet fully grown! The boys contrarily all look younger. Now... if only they could use their photoshop skills to some good and make Harry's hair nice and messy again... *sigh*Avatar Image says: Question: Is there NOTHING our Leaky can't do? Answer: NO!!!!!! HUZZAH FOR LEAKY!!!!!!!Avatar Image says: "BarbaraT, you say that you "don't see the airbrushing as an attempt to make the female characters prettier or bustier" and then mention that you see the wizarding word as almost Victorian. I was wandering, would you feel the same way if Emma had been stuffed into a Victorian corset, as it would be the only way to achieve that shape without the airbrushing? What sort of message would that send to your daughter? " You are mixing my metaphors. My point was - ALL of the posters, and ALL of the characters have been stylized to create a very modern look. I don't think it has anything to do with changing the actresses' appearances to make them look more attractive, because the acTORs, and the backgrounds, have been altered as well. What I was trying to say was that this is ironic, given that the books portray the wizarding world as old-fashioned, i.e. NOT modern. And in fact that is what I would object to, if I cared enough to object at all. The books reference quills and parchment, candlelight, wearing robes, no electricity, etc. - that's what I meant by Victorian. Corsets or Victorian body types have nothing to do with it, and I must confess I don't understand your question. My daughter has watched numerous period films in which the female characters did indeed wear corsets, and I am happy to assure you that she has yet to require any therapy because of it. In fact, I very purposely called her in here before school and asked her to look at the posters and tell me if she noticed anything in particular, and her only comment was that Ron looked too young. Avatar Image says: BarbaraT, yeah, it seems that I took you Vitcorian comment the wrong way. I agree that the posters have been styalised in a very modern way, but that's because the films, unlike the books, are set in the present day. However, when you look at the WB and IMAX posters, there can be no argument that Hermione has been "enhanced" in the IMAX one. That has mothing to do with making it look modern.Avatar Image says: George: If you're talking about the Entertainment Weekly photos, a white t-shirt does a little more for the figure than a sweater. No one's saying she's flat, just that they've obviously increased her size. We've seen many pictures of her in that sweater, and people were saying that they enhanced her in the IMAX poster even before we could compare to the one-sheet. Avatar Image says: Well anyways, the urls won't work, but just go to the gallery here: Image says: George, those pictures look exactly as she's pictured in the domestic poster. Not the IMAX one. You've just proved what we've been saying. A normal looking girl, in that respect, absolutely. But not what they've done to her in IMAX; but hey, you're totally free to choose finished studio photos over whatever else. Your prerog. Avatar Image says: Especially given Rowling's past statements on the pressure for young girls to be uber skinny, this is an excellent (and ironic) ilustration of the point. My guess is that Rowling would be appalled to know of the extent of the airbrushing and would appreciate your post, Melissa. Avatar Image says: Just wanted to add my few cents. In her series JKR went out of her way to give us REAL characters. The girls are not Barbies and the boys are not GI Joes. Hermione is potrayed as plain. Her beauty comes from her intellegence, loyalty, and willingness to help others. By creating these posters the way they did (airbrushing and the choice of attire) they are placing an inphasis on the wrong things. I am fed up with marketing to children that teaches them that they have to fit a certain 'ideal' in order to be beautiful. There is absolutly no reason for them to try to make Hermione lokk like this. Emma Thompson is a beautiful woman, but you don't see Trelawney looking like a Playbot Bunny - so why do it to a young girl who is still trying to figure out who she is? WB needs to seriously stop and think about what they are saying by using images such as this for their marketing. As for all of you who think this is "no big deal" - I spent my entire young life trying to come up with ways to pay for plastic surgery because I believed that I didn't have enough curves to be a "real" woman. I say stop airbrushing figures for one year and see the difference in attitudes towards beauty.Avatar Image says: Hear Hear, Melissa! How about we (the fans)put some media spotlight and pressure on WB? You start a petition, we'll sign it!Avatar Image says: Stylized to create a modern look? You are equating modern with larger chest if you say that is all that is going on, BarbaraT.Avatar Image says: Totally agree ! Change the awful int. poster ! I live in France and I think this is the poster we gonna have, so change it. As far for the US poster, I think it's amazing ! And WB changed Hermione on this poster, I hope they'll do the same for all characters on the int. one. GoF promo was so much better ! Ootp characters posters are awful ! By the way, what was the poster WB changed for a coma problem ? Avatar Image says: These people don't even live in Hollywood and still with airbrushing!!! Will studios never get it through their thick heads that they are a large part of the problem by setting standards too high? Kudos to Melissa for pointing this out!Avatar Image says: "That's what we're talking about here" I know - I can read. I digress, anyway. It seems that the discussion has shifted from "is excessive manipulation wrong?" to "is Emma Watson flat-chested or has she got whopping great melons", and I don't know about anyone else, but it makes me more than a bit uncomfortable. I don't have kids, but if I had daughters I certainly wouldn't want them growing up looking at this obvious "enhancement" and thinking that that was what real girls look like. It's unattainable and it's not right to make people think that it is. And if I had sons, I certainly wouldn't want them thinking that all girls should look like this and that anyone who doesn't fit the mould is "ugly" and not worth bothering with. Unfortunately it's an unhealthy message to send to boys too.Avatar Image says: Melissa said, "And as for the JKR rant....yeah. I thought about linking it in the post. I still might." Please do. Not to diminish TLC's effort at making a stance, but the connection to JKR's own opinions given that this film is a retelling of her book lends that much more weight. - Mags / koloagirl on LJAvatar Image says: Hear, hear!!!!!!Avatar Image says: T_D_O: I wasn't saying that Emma made that decision. I don't even think that she has the power to do so. I said "what if". Meaning, would you still have the same opinion on the posters, IF that were the case? Her breasts still look almost the same size to me, and still pretty average or even small. The most change is in her waist, I think. That could be due to any change in the photo, and perhaps it wasn't even a purposeful change. Some people have mentioned a change in her position, and I'm sure that's one possible reason. The main reasons that I think that it's being blown out of proportion are: 1. Emma doesn't look *much* different, and it's not an unhealthy difference. 2. The boys don't look right, either. To Melissa: I'm sorry to hear about your past view of yourself and, I suppose, celebrities. I guess I am/was different than the average teenage girl, because I KNEW those pictures were fake and I KNEW that being a stick-figure was unhealthy. But then again, I developed very early, so I had curves before my friends. I actually wanted the OPPOSITE because I thought that it equated to "fat". Being 13 and having to wear larger pants than your friends because you have wide hips and already having D-cup breasts can do that to a girl. But you know what? So what if I thought that I was fat? I grew out of it, like most, and learned to be happy with myself. My negative thoughts weren't brought on by seeing ridiculously morphed photos in magazines and such, but from comparing myself to the real people around me. So, I suppose that's why I don't really think that it's a big deal that the actors' photos were changed. There's also the fact that this has been brought up by many women in the past. I think that girls tend to be aware of the fact that these photos are not depicting a real person, but rather almost a computer animation version of a person. It's a well-known fact, I think. Avatar Image says: " Melissa said, "And as for the JKR rant....yeah. I thought about linking it in the post. I still might." Please do. Not to diminish TLC's effort at making a stance, but the connection to JKR's own opinions given that this film is a retelling of her book lends that much more weight." On the other hand we should give Jo the freedom to chose whether she wants to comment on this or not, since this is not exactly the same topic as she was talking about ;)Avatar Image says: Okay, I just want to say that all of this hoo ha over the posters being completely changed is kind of nonsense. Yes, maybe they airbrushed Emma Watson's stomach, it is idotic that they would make her appear skinner than she already is, especially with all the "super thin model" agruments going on. But the rest of it just looks like they brightened the light behind Harry to make him stand out more; the rest of the characters are just in a bit more shadow. I really don't think the airbrushing of Emma was a decidision all of the WB or whatever decided to do, and all in all, its just a poster. We can see the REAL Emma in the movie, and no matter how she appears on print, we will always support her.Avatar Image says: I second the motion, so to speak. This is disgusting. One should not emphasize the sexuality of these characters. Let JK take care of that aspect of their psychological developpement. What a world. Keep up the good fight.Avatar Image says: Okay, I just want to say that all of this hoo ha over the posters being completely changed is kind of nonsense. Yes, maybe they airbrushed Emma Watson's stomach, it is idotic that they would make her appear skinner than she already is, especially with all the "super thin model" agruments going on. But the rest of it just looks like they brightened the light behind Harry to make him stand out more; the rest of the characters are just in a bit more shadow. I really don't think the airbrushing of Emma was a decidision all of the WB or whatever decided to do, and all in all, its just a poster. We can see the REAL Emma in the movie, and no matter how she appears on print, we will always support her.Avatar Image says: George: This is probably an unpopular opinion, but for me... well, however her figure has been changed (and she *has* been messed around with - it's obvious in the animation), it kind of annoys me, since either way it says that her natural figure was in some way unsuitable for the poster. This is not an issue of whether her boobs are bigger or smaller or whatever - this about the fact that they seem to be saying that her natural shape just was not right. She's 17, for god's sake - WB, plz to be getting some class?Avatar Image says: IT'S A TRAVESTY!!!! JKR surely would not approve!!! Avatar Image says: Oh, and Melissa, I wanted to thank you (or whoever else from Leaky) who deleted my excess posts. Sorry about that. Buggy browser.Avatar Image says: Excellent article, Melissa! As an adult HP fan and the parent of five children (11-25 yo), I sincerely appreciate your efforts with this serious subject of image and digital manipulation. You're right, this is a big deal! Thank you for all you do for the HP fandom!Avatar Image says: MaraudingEmmalinde says, "On the other hand we should give Jo the freedom to chose whether she wants to comment on this or not, since this is not exactly the same topic as she was talking about ;)" It's not the precise instance to which Jo directed those remarks on her website, yet this IMAX situation is of a similar nature, which is why I still believe that having some pointer to JKR's general thoughts on such matters is merited. I have every confidence that, should she find the changes troublesome, JKR would follow the appropriate channels at WB and IMAX for her voice to be heard. She's not established a track record as a shrinking violet. - MagsAvatar Image says: I agree with George. Melissa, you may have seen her in real life, but when? I was completely flat at fifteen and not that much at 17. She may have become more curvaceous since you last saw her. Her figure in the Swedish poster is the same as in the IMAX one and the photos of that Italian Magazine you posted here in Leaky last week are even more curvaceous than the IMAX poster. So I still think that they tried to make her less curvaceous in the domestic poster and not the other way round. Avatar Image says: Mags, Maybe Melissa can send a copy of these comments to Jo? I think JKR deserves to know that her fans are in support of her position on the media's portrayal of girls today.Avatar Image says: I wish people would stop talking about young girls as "bimbos." Do you really think JKR would agree with you? I'm appalled by that. Girls wear all sorts of clothing but people shouldn't be judged that way. I hate it when girls dress inappropriately for their age group, but it is a fact of society, and the whole point that some of us are upset about these posters. And did I really read this correctly? Someone wrote that they thought Emma might have "grown" and that is the reason one poster is different from the other? Um . . . The posters were made at the same time, obviously. The posters are identical except for the airbrushing on the sweater and the hair.Avatar Image says: Craig, you are an idiot!Avatar Image says: I'm sorry but I have to say that while I generally agree with the idea that HP characters should perhaps be above the sexualization of everything, it took me about 5 times watching that animation, with my eyes trained where apparently they are not supposed to be looking (because this is HARRY POTTER, by God, right?!) to really notice the difference. If we overanalyzers hadn't put the posters side by side I doubt anyone would notice the difference and I REALLY doubt that any young impressionable girl would be looking at the imax poster and think "wow I wish I had big boobies like Hermione!" And I doubt that any guy will be looking at the imax poster and say "Hey Frankie look at the knockers on that one!" Emma Watson, for one, is already a ridiculously beautiful girl, and very thin as well. If girls are going to somehow get the wrong impression from her I highly highly doubt this poster will make it any...wronger. And I would bet money that no young impressionable female would go to their AMC one day and look at the poster and go by the imax a week later, look at the imax poster, and think "Mommy mommy her boobs are bigger in this one, she's thinner in this one, I want a boob job and an anorexia certificate!" And one last thing, to speak to the reported changes from book Hermione to movie Hermione. Yes Emma Watson may be far more attractive than anyone ever imagined Hermione "should" be, but I saw all four movies before I read the books and it was completely clear that she was a mega-intelligent overachiever (in a good way of course). If I had read Harry standing up for her to Slughorn in the beginning of HBP with no other context but the movies I wouldn't have been confused. Someone who looks at themselves while time-travelling and is surprised at what they look like from an angle they've never seen themselves from is not automatically obsessed with looks and not books.Avatar Image says: I think that the people over the WB and IMAX, should not enhance anything on any of the actress. The actors and actresses are good looking people and the whole series of Harry Potter should be based on the books. Even if there are some people out there who are only familiar with the HP characters because of the movies and not the books. Avatar Image says: Craig: Just no. With an attitude like that I have no doubt that girls run a mile from you.Avatar Image says: "T_D_O: I wasn't saying that Emma made that decision. I don't even think that she has the power to do so. I said "what if". Meaning, would you still have the same opinion on the posters, IF that were the case?" (Bellatricksthestrange) Sorry. I thought you were saying that there was a possibility that Emma requested the changes. It wouldn't be any better if she did request the changes because that would suggest she had an unhealthy body image. Media certainly creates an "idealized" image of human bodies, but I agree with you that it is not the only source. When I was 13-17 most of my insecurities came from the people I would see around me. However, changing Emma's body from what it naturally is certainly suggests to her that she may not be good enough as is for their poster. Is that a good thing? Forget for a second the message it sends to girls who see Hermione as a role model, and the fabulous and endearing *character* that Jo has created. This poster (and the Swedish version) doesn't exactly send a very flattering message to Emma herself when the graphic designers are saying "okay, we could really improve this poster if we change her body. That would look much better."Avatar Image says: For all those who are of the opinion that this is no big deal, and girls are capable consciously of distinguishing between fact and photoshopped fiction, I would like to add my professional opinion (I am a practising psychologist). Girls definitely ARE negatively influenced, at the subliminal and subconscious level, by these sorts of messages of what constitutes the "right" body shape. For all those who are arguing that it's not important, because the boys have been airbrushed too, I would suggest that you put the shoe on the other foot. Can you imagine the uproar if Dan's privates were airbrushed to make them look bigger?! Melissa's point, as I understand it, is that apart from being harmful, it is all so unnecessary since (1) the changes run contrary to the characterisations of Hermione and Ginny in canon, and (2) these two actresses are wonderful in their own, unique, real selves. PS Just read on Google News that David Yates has confirmed he will be directing HBP. (Sorry, know this is off-topic).Avatar Image says: Don't worry, Craig won't be back. lol. It doesn't matter if she was enhanced or de-hanced. The changing is what's at issue. She's beautiful and attractive on a poster without it. Changing it sends the message that she needs to be tampered with. And, just, no. Avatar Image says: I agree that many kids may be aware of the air brushing. They are also aware that it appears necessary to alter girls figures in that way to make them acceptable advertising images. So why not follow logically from that that it is necessary to altar their own bodies to match the types deemed worthy of being put in the media? That is what goes on in a lot of malleable, young minds, subconciously more than conciously. And the subconcious conclusions that get made are harder to examine and change within ourselves while being the biggest influence on our inner view of reality. THAT is why this is a real issue, not just superfluous flack about a poster.Avatar Image says: I agree with you wholeheartedly, Melissa. Even I, as a shipper, would never accept the objectification of my favorite female characters. There's a reason Hermione was made a certain way in the books. LET MY GIRLS BE HERMIONE! And Ginny is supposed to stand out for reasons above her looks. JKR has done an excellent job at addressing what young women today face and showing that these archetypes can be blown out of the water. I'm a plus size woman. It took me a LONG time and a lot of pain during my adolescence to get over the constant barrage of media sources telling me that there was something wrong with me. I am confident and capable now, but I would have given anything to feel this way in my teenage years. Warner bros. is not taking the high ground here. They have an oppurtunity to take a stand, and it would have been easy to do so, and they didn't. Is there a petition somewhere? I would love to make this opinion be heard!Avatar Image says: As a thin-framed, (very) small-chested woman of 28 (so no, I'm not going to "grow into curves"), it pleases me to see women with "my" shape on the screen. I wish more women could experience that. Yet it stings when I see something like this poster, which is essentially telling me that such a body - my body - is "unacceptable" and must be changed. For the most part I am happy in my skin and very confident, but that confidence is something that I have to maintain on a regular basis. Accepting yourself in the face of very contradictory messages is not as easy as it sounds, and something like this just makes it more of a struggle. Thanks, Leaky and Melissa, for writing this. It means a lot.Avatar Image says: Pottershrink, thank's for your professional input. It just goes to show that even though I'm a bloke I do know what I'm talking about sometimes!! LOL!Avatar Image says: TuzMusic wrote: If we overanalyzers hadn't put the posters side by side I doubt anyone would notice the difference and I REALLY doubt that any young impressionable girl would be looking at the imax poster and think "wow I wish I had big boobies like Hermione!" ~ Tuzmusic: Do you know any teenage girls? Because I know a few sharp young women who noticed immediately that this poster was changed, and exactly what had been enhanced. And there isn't a girl alive who doesn't think about her self-image daily and compare herself to other girls, just as boys obsess over their height or strength sometimes. It's human nature. Unfortunately. Avatar Image says: Wow, I can't believe that anyone thought it necessary to change Emma Watson's appearance. I like Emma a lot but have always thought her to be TOO pretty to be Hermione. IMO her cute face, figure and combed hair distracts from Hermione's braininess. And now some twit has the bright idea that she needs to be "prettier?!" The more dramatic lighting, yeah, I can agree with that. It's a dramatic story and few shadows added in boost the feel of the thing. But a bigger chest, carved out waist and a bit of her face shaved off--why? I can't imagine what that has to do with ANYTHING in the OOTP story. They may as well add some bulges to Harry's and Ron's shoulders and arms too if that's the look they want. Stupid and typical of the media. The idea that even if you have something impressive (like brains) to bring to the table, that it isn't worth looking at unless it comes in a "pretty" package. (I put the word pretty in quotes because their idea of pretty and mine differ greatly. I don't like the look of lollipop women, and from what I know most men do not either.)Avatar Image says: "It's not the precise instance to which Jo directed those remarks on her website, yet this IMAX situation is of a similar nature, which is why I still believe that having some pointer to JKR's general thoughts on such matters is merited." - Mags I disagree. Surely she has written about being considered fat/thin, and about far too much skinny girls in the newspapers. Surely the IMAX poster has been airbrushed, and I don't consider it appropriate to do so. On the other hand - I wouldn't have noticed if I hadn't been pointed to it. Still, Emma looks healthy in the poster, not skinny or anything. Linking to Jo's site in this article would give the impression that Jo is completely behind this, has always said things like this and so on. It is claiming that she is supporting this issue. Maybe she is indeed - but we should leave it to her to take action or not. "I have every confidence that, should she find the changes troublesome, JKR would follow the appropriate channels at WB and IMAX for her voice to be heard. She's not established a track record as a shrinking violet." - Mags Yes, so do I ;) Avatar Image says: I find it especially disturbing that they are "sexing up" a girl that is supposed to be sixteen in this film. Emma Watson is a beautiful young lady without any alteration and though I am glad that we will get to see the real Emma in the film I whole heartedly agree with Melissa that we shouldn't have to see a different Emma in print. I'm sorry but if that is the only thing that will get some people in to see this movie than those people don't deserve to see the movie at all. I personally grew up with a mother that said things like "Don't worry Meghan, you are the smart one. Your sister is the pretty one." and was also encouraged to get plastic surgery as my mother and her mother before her had done to "enhance" my figure. As an adult I have learned that being smart is NOT some sort of consolation prize for not being this worlds standard of beautiful. I vowed to teach my children that intelligence is a beautiful thing all on its own and that no matter what their skills, abilities, or physical appearance - they are perfect just as they are. The Harry Potter series enforces the very things I believe in, especially for young girls. Hermione is an amazing example in the books and that Hermione should be kept just as she is for the films and all their advertising.Avatar Image says: Melissa: Yay, you said what I meant, but with better words! Total word there :) Avatar Image says: At my school, the girls wear wooly-ish cardigans similar to the one in the poster. I know for a fact that nobody's chest looks good in those sweaters, girl's who aren't stick thin (everybody) have a tough time looking good in these things! I absolutely disagree with manipulating a (still a) child actor's body, but I'm slightly not surprised, I am more surprised the costume people stuck her in such unflattering sweaters!Avatar Image says: Airbrushing the posters in this way does seem to fly in the face with what Jo wrote on her website. And while the actors are "coming of age" the characters they play are still minors. We seem to be seeing a clash between the marketers (who don't often actually read their subject materials, by the way) and the creative partners (who do). I've seen this so many times - where the marketers just don't get it. Yes - this is more than just a comma. This is not understanding the series - or the author. zrAvatar Image says: Yeah! Stick it to the man, TLC!Avatar Image says: Am I the only one amused that this whole talk comes 69 days before the OotP film?Avatar Image says: I totally agree with you. Is there some sort of petition we can do to get WB to change the posters? Hermione is already pretty w/o the changes. And she's not SUPPOSED to be a goddess. Good for you, TLC, for sticking them where the sun don't shine.Avatar Image says: I think what upsets me almost as much as the airbrushing is the choice of a sweater for Emma. She is the only one wearing that pale of a color, and it draws attention to her body. It is like they were trying to put her on display and I find that just tacky. I understand that they wanted to show her as different and this film/book does have her breaking away from her prior beliefs concerning authority, but what would have been wrong with putting her in the standard uniform like the other girls?Avatar Image says: Thank you so much for this, Melissa. I noticed that a bit as well and wasn't happy. I'm overweight, and the fact that JKR is against the media and "popular" theory that girls should be no larger than size 4 makes me feel a lot better about myself and what I can do. I hope she recognizes these problems and speaks out about it. This week's People Magazine has an article about the "heavyweight" models. They're a size 4. Personally, I don't see the "heavyweight" anywhere in that article. I would love to hear Jo's opinions on that! As for the posters, Emma and Bonnie are beautiful and they don't need airbrushing or lighting changes to add to it. Hopefully, someone at WB will come out with a new one without all the silly tricks.Avatar Image says: Thank you Melissa and the TLC staffers! It looks to me like there is strong support behind these findings... What action can we take?Avatar Image says: Yes you are, Hpmons. Anyway, I would like to note that the picture of Hermione/Emma is a different picutre. This is obviously a collogue of seperate green-screen pics put together. Some pictures are different, where as some (like Ron/Rupert's) is the same. They used a different picture of Emma, so perhaps that is part of the issue. However, yes, I see what you are saying about the waist, nevertheless. I do think it a bit silly, but then they've always been like that toward Emma's looks. Remember how, in the third movie, Hermione suddently lost her characteristic bushy hair, and never even had the characteristic buck teeth? Emma is a beautiful girl, and they want to emphasize that, even at the cost of the integrity of the series. It's really nothing new. -FishAvatar Image says: This is just like that King Arthur poster thing with Keira Knightley. Why bother airbushing some one who, in my opinion, is an already beautiful person just for the purposes of advertisingAvatar Image says: This was completely unecessary. I noticed the chances but thought they were natural. Realizing that it was WB´s work was a shock. WB doesn´t know how to treat the hp series the way they deserve to be treated.Avatar Image says: Am I the only one not seeing what you are talking about? (Save Hermione's obvious "enhancements") I also think that Ginny doesn't look like Ginny in that one poster, but I haven't been able to put my finger on it, besides lighting changes. Please, enlighten me.Avatar Image says: The more I think about this issue, the more I realize that it goes beyond the question of standards of beauty and the message that we are sending to both our young girls and boys in that regard. This is really about sexualing these photos. Several people have taken the "What's the big deal? They do it all the time" point of view. But that's point--why do the marketing people feel that's ok? And why has the public become so complacent in accepting it? I know the old advertising adage "sex sells," but remember, in this case the images are of minors. It's just wrong. Avatar Image says: First of all let me state that I completely agree with everyone's comments on these kinds of body manipulations being revolting. BUT... I think those of you who go so far as to refuse to see the movie because of these promotional posters are being totally irrational. Let's not confuse the filmmakers with the WB marketing department. The two have absolutely nothing to do with each other. I think it's an insult to the filmmakers and all the effort and extremely hard work they invested in the making of this film to just ignore them because of a couple of WB marketing suits thought they had a smart idea. I am absolutely sure David Yates has no say whatsoever in how his film is marketed, and doubt whether David Heyman as producer is involved with the design of promotional material. As long as they, and everyone else on either side of the camera do their job (and do it admirably, as the trailers for OOTP suggest), we have no reason to punish them for something they had nothing to do with. After all (thankfully) we are not going to be staring at a slideshow of the posters and promotional images for 2 1/2 hours on cinema screens. As for the posters being airbrushed, it's hardly a new phenomenon. In fact I doubt whether there is a single movie poster where the images have not been tampered with. Back in the old days when posters were either drawn or painted, most of the actors were completely unrecognizable. Movie posters were NEVER about still images being compiled together and they never will be. They are by definition highly stylized artworks. Still images are simply not interesting enough on their own, they need to have light and shadow added, with more contrast, more vivid use of colors, a much smoother look for clothes, and impeccable skin, glossy hair and perfect eyes when it comes to people. Of course it will look unnatural if you add all of this together, but that's the idea, to take the still image and get it as far from its original state as possible. Unfortunately people's natural looks tend to disappear in the process, depending largely on how photogenic they are. I for one think that Rupert is mostly unrecognizable in every single movie poster he has appeared on, not to mention the artwork we can see in calendars and such, where the images are completely stylized. Same is true for Emma in half the promotional stuff she is on. Dan is lucky because he is a lot more photogenic and/or has uncanny talent with photo shoots, which can make his pictures more suitable for stylization. (Meaning the guy sitting in front of his computer with Photoshop opened will not feel the urge to add extra amounts of lights/shades and so on to create more pronounced features, or even if he does, the end result will not be that far from Dan's natural looks. The same can't be said of Bonnie, who is beautiful but not very photogenic.) Altering breast and waist size is altogether different, and certainly cannot by justified in any way. It's just wrong. But protest as we may about these posters and the terrible message they may convey, I sure as hell will be first in line to see the midnight screening when OOTP opens and appreciate the (hopefully) brilliant film. Ultimately that's what's important, not some stupid posters.Avatar Image says: This is all really much ado about nothing. Seriously.Avatar Image says: I think it's terrible the way the media puts out how people in GENERAL should look- guys and girls. The casts of most movies are generally attractive people, and simple airbrushing to take away zits/ eye circles is fine. But to change the sizes of their noses, their bodies, their FACES makes it almost inhuman. I agree with you guys and I'm glad you put this out there for Warner Bros. and others to read. It would've been an entirely good poster if they hadn't changed the normality and beauty of the cast's natural looks. Putting out an image for girls to look up to that ISN'T REAL is wrong. Media scans and magazines do it a lot, but I think with that ONE foreign poster they went overboard on trying to set an image standard.Avatar Image says: Marketing people make mistakes sometimes, and this is one of them. It wouldn't stop me from seeing the movie because they don't sexualize the girls in the movies. However, if you think that these posters were not approved by someone higher up than the airbrush department, then think again. This is a huge summer movie - some executive somewhere had to approve the poster before it went out. If they didn't care about the image of Emma Watson, then that needs to be confronted as an error in judgment.Avatar Image says: PETITION. Let's make a noise. It is unacceptable to sexualise these characters (and young if not child actors) to sell a film. Harry Potter is without a doubt one of the biggest series in popular culture ever. It should be handled with more responsibility - especially as it appeals to children. And if the marketing team who are motivated by money can't be responsible, then I think we should be. Avatar Image says: I apologise if my previous post was rather inappropriate... While I do think these film posters are wrong, I would like to point out that they arent exactly "minors", as all of them (except Evanna) are over 16. I still think "sexualising" these posters are wrong, but many other teenagers in the media in the past have had enhanced photos, such as the Oslen twins or Hilary Duff etc. Though these types of people in a sense are making money out of their appearance or celebrity status; Emma Watson et al are playing fictional characters in a fantasy world - there is little need to make these posters more enticing, its somewhat inappropriate and really adds nothing to the advertisement. (If anything, she is prettier in the main theatrical poster, if for no other reason than the top is a more suitable colour).Avatar Image says: "Stylized to create a modern look? You are equating modern with larger chest if you say that is all that is going on, BarbaraT." And you people are equating one poster with the sexualization of children and the desecration of the series, and apparently the only reason any girl would ever lack self esteem. Get a grip, people. It's YOU lot that are dwelling obsessively (and IMO completely inappropriately) on a teenage girl's bosom. Overdramatize much?Avatar Image says: Hmmmm....if some people are saying we shouldn't go see the movie now, that's completely unfair to the filmmakers, I agree. But what if we refused to see the IMAX version - no matter how cool the Voldy/DD duel might be - unless corrected? Where's that petition? Jo's Army is on the way!Avatar Image says: Three very heart-felt CHEERS to Melissa and Leaky!!! I am infuriated by the constant objectification of women in the media. The image-makers, who proclaim “it’s just good marketing”, could not care less about the pernicious effects of these practices. To make matters worse, the “women” are getting younger and younger. My goodness, Emma Watson’s name recently appeared on a Top 100 Sexiest Women list. Since when have 17-year old girls (in western cultures) been considered women??? This stuff is really sleazy and I congratulate Leaky for speaking out about it. Hey Melissa, you’re THE BEST!!! Avatar Image says: Well, you can love it(the poster) or hate it. WB coudn't have been more happy and satisfied. They have achieved their goal much beyond their objective. Their objective was(is) to create buzz and any kind of publicity - negative or positive -is good. The promotion team couldn't have been happier with the amount of attention the movie is getting. In fact all this discussion and dialogue just might encourage them into doing such gaffe's again and again -just enough to pique our sensibitilites - and then sit back watch us do their work for them. Avatar Image says: Melissa - thanks for this. You always have very appropriate and insightful editorials. I agree 100%. BTW, a very innapropriate comment by a "David" at 11:32 a.m. has been posted. I am sure you'll have it down in no time, but wanted to point it out just in case.Avatar Image says: MaraudingEmmalinde, I think you may have misinterpreted my original suggestion to link to JKR's post on her blog. I was suggesting that, given what she's said in the past, JKR probably would not be behind the choice to alter Emma Watson's (or anyone else's) figure on the IMAX poster and that, by linking to JKR's previous comments related to body image, it would lend weight to TLC's decision to declare the poster changes offensive. Linking to JKR's previous comments on a related matter does not mean that JKR has voiced anything one way or the other about the OOTP poster. It simply shows an instance of what JKR has said in the past about girls' body image. - MagsAvatar Image says: Thanks TLC and Melissa. I wholeheartedly agree that Emma, Evanna and Bonnie are attractive and beautiful without needing to be airbrushed. It's not like people are going to see or not see the films based on the poster. Any Harry Potter fan knows that, but really why give girls who like up to Emma as an actress a false impression of beauty? We're not trying to make a big deal. It just wasn't necessary.Avatar Image says: Thanks for bringing attention to this Melissa. I think it is so very clearly wrong - very subtle - but oppressive to women. Avatar Image says: " ... it would lend weight to TLC's decision to declare the poster changes offensive." - Mags But this is exactly what I mean :) TLC uses (as it is up by now) Jo's statement to lend weight to their opinion. But how do you know that Jo actually wants that? Maybe she does, but she can voice it herself as she already proved a couple of times. But maybe she does not, and then TLC is misusing her post. That is what bothers me. Avatar Image says: I actually liked the first Hermione pic better. I mean, she's wearing a sweater, and everyone knows that has a flattening effect. The second (edited) pic looks so unnatural. From a design standpoint I don't think they should have changed it the way they did. Avatar Image says: "They have achieved their goal much beyond their objective." As far as Im aware the only people to be currently talking about this is Harry Potter fans, who would all be going to the film anyway. I certainly dont think it will encourage them to do it again. Nor indeed will it stop them doing it again. Something else Id like to say: People consider it fine to airbrush their faces or hair, but not their bodies? Isnt this somewhat double standards? Body size isnt the only image problem in the world; younger and younger children are wearing make-up too. Yet time and time again people just dont care. Its eating disorders or obesity that get all the attention, and not the wider problem of general body image. A lot of people wont allow anyone to see them without makeup to get that "smooth skin" they see everywhere. But, of course everyone likes to teach that airbrushing is acceptable in some cases, but not in others.Avatar Image says: I understand the disgust that we have towards what they did to the poster, but this isn't the first, nor last, time airbrush will happen to posters, especially Harry Potter posters. Airbrushing, as well as photoshopping, is very common in postermaking, and the insecure graphic artists always tampers and "tinkers" with body modifications on an actor...sometimes that's out of an actor's hands...unless it's a really horrible airbrushed picture and then the actor can sue... I think most of us know that that's not Emma's body type, that she was given curves, etc. in the IMAX poster, but we really can't do anything about it unless Emma feels that it's degrading, and even then, it might not change the poster because the WB or some higher authority obviously Oked the image... But, we know that Harry Potter movies don't send the signal that the "hot body" image matters, and we know that Emma doesn't glorify that way of thinking either, so can't we just deal with it? I mean, the only ones who'll get disappointed are those who expect Emma to look like that and see for themselves that she really doesn't. I know it sucks, and no one should feel they have to modify themselves to look like a certain image (and that's why a lot of famous people are exposing the truth on what goes on behind airbrushing), but this won't stop immediately. There will be more actors/actresses who'll have their bodies modified by graphic artists for posters and magazines, etc...That's Hollywood. Pathetic, I know, but that's their sick way of making a business.Avatar Image says: Woo! I completely agree! Kudos leaky!Avatar Image says: Hpmons: They CGI out the trio's acne (and any other of the cast that needs it) - not because of anything really other than continuity. Harry having a honking great zit on his nose in one shot and then beautifully clear skin in the next is just going to look ridiculous. It's not ideal, no, but I can see why they do that. It's the body touchups in the posters that I find more distasteful.Avatar Image says: "I grew up with a very skewed perception of what was beautiful, and it affected my health." Melissa, I know you are a grown up now who seems to be a very confident person and doesn't need to hear this but FYI, younger you was crazy! You have the prettiest red hair. If I was not also a confident adult I would ENVY that pretty hair!!!! And add me, and many other females I know, to the list of girls who grew up with a very warped sense of body image and had health problems as a result. Shame, IMAX, for sexualizing minors. Shame. Shame.Avatar Image says: I did this way back on page 1, but I want to do it again. You guys should all head over to Google Video and watch a short movie entitled "Killing Us Softly 3" about representations of women in media and how harmful they are. Then go over to Youtube and watch a one-minute-clip called "The Evolution of Beauty?" to see exactly how screwed up Western society is when it comes to what we pretend is "ideal." These are especially good if you are one of the people who feel that this is not a big deal, but I recommend them to everyone. They're short and will give you a heads-up on what is a very real problem going on. Avatar Image says: Guys: We try to delete all the over-the-line comments about that stuff. We can't deny people the right to talk about what they find detracts or adds to the movie. But when it gets personal or rude, we do try to delete it. The rest is fair conversation. I'm sorry some have had bad experiences, but we apply the same rule to those comments as we do to our stance on this photoshopping. Talking about whether Bonnie looks *like* ginny is one thing. Anyone who calls her ugly gets deleted. Always. We might miss some, but we try. I believe many other places don't. So please don't be discouraged.Avatar Image says: Way to go Leaky! When I look at the posters it seems like every picture is airbrushed. The girls look like dolls. I am glad you brought attention to it. Avatar Image says: Melissa, Is there anyone we can email at WB to complain about this? This is an extremely important issue. I'm college age, so my teen years were not too long ago, and I remember the anxiety about looks and image, and looking at people in magazines and television, thinking that I was ugly because I wasn't as thin and didn't have as much curves, even though I had a perfectly healthy weight for my height. I knew many girls who would brag about not eating, and many girls who would talk about getting breast implants as a birthday gift. This is a very REAL issue, and what's worse, is that it's happening to what is considered a kids/teen movie poster - that's just sick, and they need to be told they've gone too far. Avatar Image says: Melissa, I hope you brought this to the attention of both WB and JKR, because at first I didn't believe it when I heard it on PC, but then I saw the posters for myself--I know there are people here who are saying it's not a big deal, but though this is not enough to stop me from seeing the IMAX version of the movie, I really agree with you that this was NOT a cool thing to do on the part of the movie executives. As a female growing up with mixed culture and body image issues (and still continuing to have those issues), I remember a few tears and having some heart strings pulled after reading Jo's rant about this..and then here goes WB doing everything she's against to promote one of the hp films. Shame on them. And I know some of you are arguing that it's not the first time--I'm not sure that was Leaky's point in all this. The worst atrocity here is that it's completely unnecessary for THIS particular movie series, it already has an audience, and does not need to bring further attention to its teenage female characters in order to get more viewers--if young and sexy is what people want, they can go see some other teeny bopper film this summer or stay home and rent American Pie, who cares?? I wonder if Emma knows about this and how she feels.. Thanks for posting this.Avatar Image says: I love you guys! If you hadn't pointed this out to all of your readers/listeners, I probably would never have noticed. Hermione/Ginny are both beautiful, slender young women who do NOT need any cinching or airbrushing. Anyone who thinks they do are just flat out insane. Maybe they should go read J.K. Rowling's post and get what the creator of this totally POWER OWNING series has to say on matters such as these. Avatar Image says: I was annoyed when I read Melissa's article on the poster art--I agree that the artist who did those renditions was taking liberties with the actors. It is difficult enough to be a teenager without someone "enhancing" them to sell more seats. Young people are under enough pressure to "fit in" without someone else defining beauty. It also sets standards that other average people can never hope to aspire to. It devalues women who are not beautiful. Women come in all shapes and sizes, and they are beautiful from within. It is such a shame that so much focus is put upon physical attractiveness. Avatar Image says: Thank you so much for posting this. You guys really do care about your readers/listeners...I think that's really awesome.Avatar Image says: I agree completely and that was bothering me before I saw this. It doesn't look like Ginny at all.Avatar Image says: Did anyone notice on the regular movie poster that Emma has on a lot more makeup then on the Imax one? The Imax one distorts her body and the regular one puts a whole bunch on makeup on her. Yea I don't like the message this is sending to young girls everywhere. Thanks for posting this leaky.Avatar Image says: "I could post some links to a website full of Harry Potter "fan art" that would make your eyes bleed. Why don't you get on your high horse and write an editorial about that Melisa? Or what about the graphic fan fiction that features underaged Harry Potter characters getting buggered by Voldermort?" There's a difference, Craig, with fans writing/drawing things and putting them on the internet, and with WB/IMAX drawing things and displaying them in public as OFFICIAL posters. A BIG difference. Avatar Image says: Wow. It would be great if we could get worked up like this about something really significant - like, say, the environment, for instance. I'm not going to go through all the posts here to see if anyone else mentioned it, but how do we know that they "enhanced" Emma? It's possible they toned her down. In my opinion, this series can hardly be accused of sexing up its stars. They certainly could if they wanted to, and even if they did enhance her (and I'm not convinced they did), it was only slightly. As for the facial features, each kid looks somewhat altered.Avatar Image says: Hear Hear!! Well said Leaky!Avatar Image says: I think the issue for me is less that Bonnie and Emma don't need the enhancements, and more why would someone try to make underage girls looks sexier in a poster for a movie that has nothing to do with sex. For Bonnie perhaps it's fan reaction. EVERY time a new picture of Bonnie comes out on Leaky there are a lot of people commenting on how ugly she is or how she isn't pretty enough for Harry. Just a thought. Avatar Image says: Thanks for pointing this out here, I had not seen it yet (yes, I may live in a weird universe).Avatar Image says: THANK. YOU. This bugged the hell out of me all night last night. Please tell me you've sent this along to WB? I find these alterations disgusting and reprehensible.Avatar Image says: Thanks, Meryl. I just watched "Killing us softly 3" on Google video and it was awesome!Avatar Image says: Sleazy? Shameful? She's wearing a sweater up to her chin. I've seen nuns in more revealing clothing. And I clicked on the links expecting to see Hermione with a Dolly Parton chest and what to I find? A picture of a teenage girl dressed modestly. People, if you think those are big breasts, you apparently haven't seen very many breasts. Half the girls in my daughters 6th grade class are as big or bigger. Avatar Image says: Unnesessary Thank you Melissa, that is the perfect word to describe it. But once again, so much of advertising (and perhaps advertising itself) is unnecessary. On the other hand, perhaps this discussion is unnecessary. I can see how many would think this is perverse: that a grown professional would augment a 15-16 year old character but like I said before they do it to attract young men who need someplace to take a date and yes young men around 15 would like to see boobs in 3D. Yet I don't feel bad that they'll be disappointed. I can also see how many would think this is a frivilous argument and that if someone is so self consious about their image, they more than likely have bigger problems that they can't blame on the media and advertising. Of course I can't aggree with either side 100%. The truth is that the only way to change these priorities in the media/advertising, is to change the opinion and desires of young people. And it isn't impossible. Skinny wasn't trendy until Twiggy came on the scene and that wasn't too long ago. Hell, Twiggy still models. What I would like to see it come down to is the issue of health: Fat or Skinny = Unhealthy Torturing yourself to fit an image = Most Unhelthy plastic surgery = Unhealthy (in most cases) Food with too many ingredients = Unhealthy Whole foods = healthy exercise = healthy feeling good about your strengths = healthy Instead of pulling kis this way and that so they can adapt to your (or whoever's ideals), why can't we just encourage kids to be healthy.Avatar Image says: Hmmm.... I agree with the original article completely... here's more... It looks to me like all the red in the picture was shifted a bit to yellow... so Ginny now looks more like Luna. Socially we are supposed to like blond better (though that is as much a fabrication as being skinny and barbie'ish is attractive). But I would prefer they just leave it as the original as it just better that way. I don't want Hermione enhanced cause it tries to objectify her which is downright weird. Cho is the person that is more of the object in OOTP. Its her teeth that changed in the books, golly (and in the last book not this one). It makes no sense... Her hair looks better in the original too! Less messy.Avatar Image says: MaraudingEmmalinde said, "TLC uses (as it is up by now) Jo's statement to lend weight to their opinion. But how do you know that Jo actually wants that? Maybe she does, but she can voice it herself as she already proved a couple of times." Neither of us are in a position to say what JKR would or wouldn't want TLC to do re: linking to her earlier comments. My original comments didn't suggest that TLC or I knew what JKR would want, but that it was relevant to point people toward what JKR has said on similar matters so they would be aware (if not already). Much as I imagine JKR would approach IMAX / WB on the poster alterations if she felt so moved, she likely would do the same with TLC if she wanted this link removed. WB certainly has done so with various fan sites when they have wanted erroneous news items removed; they also have leveraged fan sites to get the word out that they want people to see, ex., with TLC and the recent kerfluffle with the OOTP screenwriter. TLC's editorial has not claimed to speak on JKR's behalf, nor do I recall that TLC has ever claimed to represent JKR's viewpoints in that manner. We'll just have to agree to disagree. - MagsAvatar Image says: Making Hermione look sexy? In a horizontal stripe sweater with a peter pan collar?Avatar Image says: To be honest, the more I look at it, the more that I see something that nobody has noticed/pointed out. Take the original, non IMAX picture. Now add the wording to the bottom. With the way Emma is facing in the picture with the border and text at the bottom, it looks a little bit awkward. I am getting the feeling that maybe, just maybe, they only altered her shape in the IMAX because it looked less awkward with the border.Avatar Image says: Well said, Melissa!! Is there somewhere/someone at WB that we can barrage with emails? As a fandom we can force some changes out of sheer volume if need be. Avatar Image says: bebe, With all due respect, the objectification of half the world's population is significant.Avatar Image says: Speaking of posters, and mugglenet have three new posters of Luna, Sirius, and Umbridge. Avatar Image says: I agree about sending the wrong message to young girls. But I think it's wrong to forget that Daniel has been photoshopped too. Dan has a bad acne problem. In unphotoshopped pics it's obvious he has a problem. Most teenagers do. Nobody is complaining that Dan is being retouched. It's been mentioned many times in articles, in fact one recent article talked about how bad Dan's skin looked under the harsh lights while doing Equus. People have noticed he doesn't have great skin. Even in the recent pics (the Gq ones I think) his face is facing away from the camera- sort of a side shot, and there is a huge zit on his cheek. It's not his fault I know but if we're going to focus on Emma's breasts, perhaps we need to focus on the guys too. Secondly, WB is also seriously remodeling Bonnie's face. Even in the Etertainment Weekly magazine they elongated her face to stop it from being so round, they also gave her more of a chin to streamline her jaw. But if it looks better, nobody complains. Personally I think Bonnie is an average looking girl and there's nothing wrong with that. But people liked her photoshopping and in the last poster, they totally gave her a new face. They added cheekbones, etc. The recent pics look nothing like the movie stills. Sometimes I think WB is just giving us what they think we want, because it sells. So I think some of this complain is hypocrisy at best. Do we want a more bustier Emma- the guys seem to want it. Do we want zit free teenagers or so we want to look at blown up acne while eating popcorn- No. Do we want to see pics of an average looking, girl next door Bonnie or to we want to see an unreal photoshopped pic that doesn't even resmble her? I not ragging on these actors looks but there is nothing wrong with less than perfect skin, flatter chested, and average looking kids. Not everyone has to be drop dead gorgeous, which reflects real life. Avatar Image says: For those of you who suggest that the IMAX Hermione is the correct one, there are a few shots of Hermione in that jumper in the US trailer, and the regular poster is definitely the correct one. With regard to TLC speaking for Jo, I am sure Melissa thinks she is in line with Jo's thinking, but of course we can't be sure unless Jo comments, but there might be good (eg. contractual) reasons why we won't hear from Jo, and I personally think she is more likely to raise the issue directly with WB rather than comment publicly. She may also think that Melissa has done such a good job of raising the issue that she doesn't need to add to it.Avatar Image says: Snaps for Mellisa and Leaky, it's ridiculous. Is there a pention for the change? If not Hermione, at least change Ginny, because they arn't fooling anyone with that one. You could possibly get away with Emma syaing it was just the angle she was standing, cause I've had that happen in pics and I look more ahem, curvaceous. But those are clearly fake, any Miss America contastant could see that. Again, snaps for Mellisa and any BOY who thinks this is wrong(you renewed my faith in men)lol. Avatar Image says: "bebe, With all due respect, the objectification of half the world's population is significant. Posted by KBPrez" As part of that half of the world's population, I would agree with you. I'm just saying that conclusions have been jumped to, and a lot of passion has been spent on something that could be spent on other things that affect the rest of the population and don't involve the entertainment industry. And don't forget that half of the comments on boards such as TLC's go on endlessly about the kids' looks - hair not red enough, eyes not green, so-and-so isn't pretty enough - which is hugely offensive, so I find the self-righteousness a bit hypocritical. One time, when I said something about the nasty remarks (or looks-obsessed remarks) revolving around the young actors, I was informed that I was being condescending or "that's just how we talk." Well, then, I guess we get what we deserve. Avatar Image says: How many times did you want to post that, Craig? Avatar Image says: I'm a guy, and personally I have to say, that is just wrong. I suggest that Warner Bros. goes back and reads Jo's article. It's disturbing to say the least that stuff like this always happens. People are who they are and changing their appearnces so that more eyes will gawk at the poster is stupid.Avatar Image says: bebe, I have to agree and disagree with you. On this point, I disagree: Quote: a lot of passion has been spent on something that could be spent on other things that affect the rest of the population and don't involve the entertainment industry. By that logic, we should spend all our time only discussing "really important" topics. Who is to decide that? And what sort of a place would the world be if we never looked at smaller things -- ony the big picture? It's like saying forests are important but trees are not. On you next point, I agree with you. Quote: One time, when I said something about the nasty remarks (or looks-obsessed remarks) revolving around the young actors, I was informed that I was being condescending or "that's just how we talk." I have had this very same experience and it turned me off from Leaky for a very long time. I think discussing whether or not you find Ginny and Emma "ugly" or "not pretty enough" is as offensive and objectifying as enlarging Emma's breasts on this poster. Perhaps it is even more so because it goes on a straight attack against these girls.Avatar Image says: It is as if WB wants to make sure that all the Humbert Humberts of the world go see HP #5: shameful. Mrs. dMPAvatar Image says: the reason wb makes thase movies is for a frofit! Most men lik women with large breasts. Inorder to make more money they inlarge Emmas on the pic. This world is about money. As a guy i would rather go to a movie after seeing that pic. Unless u are a man, u wont understand this. Sex sells. WB just wonts to make money. Just because u might not hav the looks dosnt mean u need go on a tandrum. Its just a stupid poster. I wold just lik to say I am a fan of the books, i hav read them all, gone to all the movies, i go to this site daily, i am a huge fan. It dosnt bother me thouh that the poster makes Emma looks sexy, i along wit many other guys do. So if u want this movie to attract a new addiunce and make more money stop nagging. Avatar Image says: "the reason wb makes thase movies is for a frofit! Most men lik women with large breasts. Inorder to make more money they inlarge Emmas on the pic. This world is about money. As a guy i would rather go to a movie after seeing that pic. Unless u are a man, u wont understand this. Sex sells." This world is not just about money, at least for most of humanity. Many of us actually have values. But, as for money.. they're going to lose money they could have gotten from me if they don't change the poster, and offer an apology. You're forgetting that there are a lot of consumers who have morals, values, and good judgement, and will use their consumer power to keep inappropriate and morally degrading things like this from happening... or face not getting my money, at the very least, and my friends money.Avatar Image says: Joey, I would really rather not get a new audience for the movies if that audience is going to think anything like you. Avatar Image says: Right on Melissa! Emma Watson is a very pretty girl she doesn't need people photoshopping her!Avatar Image says: It's so true. I can totally understand smoothing out skin and then like, because lets face it, whos going to spend money to go and spend three hours looking at teenagers greasy faces?? But this is ridiculous. Even more so because they are already beautiful slim girls anyway. It's also slightly sexist. Picking on the girls when they could just have easily given all the guys sixpacks too, make them feel bad about not being 'perfect'. Harry Potter is about fighting against prejudices, by making these changes your defeating half the message that Harry Potter is giving out.Avatar Image says: Joey: "Makes Emma look 'better'". That's exactly what we're talking about. She's beautiful as she is. Perhaps you'd like to live in a world where all the women are digitally enhanced and have no real people whatsoever? After all, a personality would probably just confuse things for you. I thought most Potter fans were driven by more cerebral things, and I would hope wouldn't be so superficial. Avatar Image says: Wow, I like it that we are getting political. keeping up with movie 6? lol. But good job TLC. Although I doubt that it's WB's idea to "enhance" Emma and Bonnie and the rest, (maybe it's just that Imax artist, I'm glad we're taking a stand on this). I do feel uncomfortable however with that expanding pic beside this news. Wouldn't it be degarding somehow for Emma? Her lack of frontal assets is somehow magnified by all this. I keep thinking she's just a 17 after all. And I noticed that you changed 'gorgeous Ginny' to 'real GInny'. I approve. More in keeping with what we are trying to achieve here. Avatar Image says: to Kulyok Why didn't anyone step forward when they hired a bimbo with no acting experience for Hermione's role, then?I think it made a difference to the spirit of the series when they hired Rickman who was twice as old as Snape should've been. Posted by Kulyok And why exactly you are here, insulting people? Bimbo? She is a nice girl, maybe she does not look like you imagined Hermione, but is there a need to be rude? I think that no one would play Snape better than Alan Rickman, he is great, talented, and portrays Snape brilliantly. whatever, I guess world is full of bitter, rude people. Avatar Image says: No one's face was changed in the Entertainment Weekly scans. Those were fine. They might've been fixed up to get rid of pimples and things, but no one's face shape or body was changed. Saying they were is wrong, imo. But these recent posters, yes, they are definitely wrong.Avatar Image says: Joey, As you say sex sells unfortunately,, however this movie is rated PG-13 so to whom are they selling it. WB is set to make gagillions of dollars worldwide based on HP fans who go to see the S-T-O-R-Y. The big sex scene is a chaste kiss between Harry and Cho. I don't think that sexing up the posters will do anything to put more butts in the seats. But I do think that the WB should slap their ad/graphic arts department, and we should let the WB know we aren't happy. Avatar Image says: Bonnie is unrecognizable. I didn't even know it was her at first. And Emma was prettier and looked a lot more her age before they airbrushed the photos. She doesn't need guys three times her age staring at photoshopped pictures of her.Avatar Image says: emma holloway You couldn't have stated it better, and that's what Hermione is about, fighting prejudices against muggle born, house elves, and whom ever else she feels like standing up for "Harry Potter is about fighting against prejudices, by making these changes your defeating half the message that Harry Potter is giving out." Avatar Image says: Okay, well I think Hermione's 'curves' are a bit much, but I thought Ginny looked pretty.... ??? I think the word is obsessiveAvatar Image says: This editorial say it all, I couldn't agree more. And what I really don't understand is: we're talking about HP, the books and movies that moves people like has never happened before. Is this really necessary? Making the girls look like some kind of ideal women is really necessary? Isn't enough the amount of people that see the movies? and if it isn't enough, this is not the way to make it happen.Avatar Image says: I think the best thing to do is not buy the posters and that will force WB to change it if they can't get any money for them. I for one love to buy the posters when they come out but I will not be buying the ones that look like these...Avatar Image says: Thank you for making this a front headline for the Potter fandom Melissa! Avatar Image says: Thank you so much for saying this, Melissa! It's time someone besides Jo (not that she isn't great or anything, know) said something like this. Avatar Image says: Good for you TLC! That said, I sorta have to wonder why this is so different from the Saturday Night Live thing that came out a little while ago. It seems to me that that wasn't all that different from this. Back then people were, in the most part, laughing about it. I know that that was different, that it wasn't actuallly HP,but it seems to me that on the whole it wasn't that different a message that was going out. It's just putting down both Emma and other girls/women everywhere. And that's not good. Don't get me wrong, I love that TLC is putting this out there and is against it, I think it's great, and I am totally into all this. But it seems to me that something is wrong when we can just laugh about something sometimes when it outrages us when it's not presented as a joke. Just think about it.Avatar Image says: the thing that bothers me the most about this is the age of the girls. it really wouldn't bother me if they were doing this to a 25 year old or something but when you're a teen and still in highschool sex/body image/the way men start to look at you... it's just not rightAvatar Image says: when I first saw that poster, I thought something looked a bit odd about it, it was obviously airbrushed. emma and bonnie are absolutley GORGEOUS girls, so it irks me that such a huge copy-paste thing was done. leaky, i am so glad that you pointed this out. as embarassing as it may have been, i hope that the WB fans see that we love emma and bonnie just the way they are. Avatar Image says: im 14 and im discusted. if i was emma i would be so mad.Avatar Image says: Thanks for bringing this to our attention Melissa. I agree with you whole heartedly, none of the actors need to be enhanced in any way, they're all beautiful, well proportioned people. There was no need for them to be airbrushed. Besides Harry Potter is not about whether or not the actors look hot. This was a piece of literature long before it was a movie. Why give fans the impression that Hermione needs to be curvaceous. It's not overdramatizing at all.Avatar Image says: you know what I find mostly wrong in that photoshoping job? it's not that they enhanced, it's that when your eyes follow the lightened and adjusted picture you are bound to pay much more attention to the, excuse me for being blatant, boobs, rather than faces. That's just gross (no, not boobs, but that they make you look there at all!) If there is a petition on this issue, I would be very happy to sign - teenagers should look like teenagers, and not like well developed wome in their mid-20s. there is time and place for everything!Avatar Image says: Thankyou so much for adressing this issue, Melissa and TLC. This is a matter that I feel passionately about - I am a 14-year old girl, and although I like to think that I'm level-headed and grounded, I too am greatly affected by the media. Just a year ago, I was unhappy about the way I looked - I wanted to look flawless and have the 'perfect body' (I was what you'd class as petite at the time) - and both my confidence, eating habits self-esteem changed greatly. Now, however, I can appreciate myself for who I am, and what I'm like on the inside, regardless of how I look - I am one of the lucky ones. To those who think that this issue of sexualizing Emma Watson in the media - even if the changes in her aren't really that obvious - is not very important, shame on you. This Imax poster that has been changed represents a far greater issue in the world today - the manipulation of women and girls in the Media (that some people have already touched on). Thanks again, TLC - as Albus Dumbledore once said, 'You have to make a choice between what is right, and what is easy.' You guys chose what was right. Kudos to you.Avatar Image says: Yes Yes Yes!!!!!! Good to hear you saying what a lot of us feel. Well said. Publicists etc take note!!!!!Avatar Image says: I think that we said that when we seen Emma in Harry Potter 4. did anyone notice that these actresses are youg and can grow up suddenly and chage their appearence. Of course these pictures are retouched (I don't know if this word exists!) Modified but I think the actors have change too! I 'm only a French who doesn't speack English very well!Avatar Image says: This is absolutely ridiculous. They're essentially telling Emma (who is a beautiful girl) that her body's not good enough to be on that poster. That is so offensive. They should change it immediately.Avatar Image says: Shame on you Leaky, for deleting comments that don't agree with you. I've had numerous comments deleted - and no they weren't offensive a la Craig. They just didn't agree. I am finished supporting this site. Avatar Image says: First of all, I don't ever recall saying that I hated Ginny, only her development in book 6. To say that Ginny hasn't changed throughout the books is utterly ridiculous. I'm not just talking about her looks either. She goes from being a sweet sister in GoF comforting Ron after he asked out Fleur to sniping at him about his lack of experience in HBP. They are not the same Ginny. The Ginny who fell asleep after the Quidditch world cup and the Ginny who nastily tells her friend that she doesn't know anything about Qudditch is not the same Ginny. The idea that Harry noticed her from the beginning is ridiculous. She was always a Weasley sister at best, invisible at worst. Harry was too busy lusting after Cho from PoA to OotP to register Ginny at all. Suddenly in HBP she gets her make-over and a boyfriend and suddenly the whole of Hogwarts is hot for her. It's bad development and it's disrespectful to Ginny who could have grown into a well-rounded character but was stunted from the start because she was needed to be Harry's SO. "He was very much aware of her good looks from the beginning and has always used very flattering words to describes her like windswept hair etc. as opposed to bushy hair for Hermione." Wow. Now, this is really seeing. This topic is about the ideal of attractiveness and how the young actresses are being exploited to fit this ideal but here you say that bushy hair is unnattractive and negative as opposed to sleek hair? I can see that many here are assuming that I ship H/Hr (I don't, and never have) because they keep bringing up Hermione as a contrast to Saint Ginevra. So typical of Ginny fans, having to put down another character who is not a conventional beauty to make Miss Mary Sue look better. Avatar Image says: >>Shame on you Leaky, for deleting comments that don't agree with you. I've had numerous comments deleted - and no they weren't offensive a la Craig. They just didn't agree. I am finished supporting this site. Actually, there are a load of comments here that disagree. If you disagree eloquently and insult someone at the end? Sorry buddy. It gets deleted. No exceptions. You just ruined your whole argument by violating our ToU. But if everything dissenting was going to be deleted, it would have been. It hasn't. You should read all the comments and discover if you're right before making such a baseless one. Thanks to everyone who has been respectful.Avatar Image says: "I asked myself the same question after reading HBP. You can say whatever you like about WB degrading actresses. Rowling herself degraded Ginny by turning her into nothing more than a gorgeous stepford wife for Harry. Her rant on beauty was hypocrytical at best when you consider that she wouldn't allow her hero to get with a normal girl. No, he has to have the cheerleader." It's very sad and shallow that the only thing you can see about the characters is their looks. Ginny is anything but a cheerleader personality and I bet you didn't complain when JKR "cheated" on Hermione making her pretty for he Yule Ball or allowed Harry to become a tall person. "I don't agree with the photoshopping, but changing Ginny's image on the poster is no different to Rowling changing her image in the books to suit her hero's 'ideal'." Changing the poster is very unfair to the young actresses and unfair to us who expect more from bookworm Hermione than having a C cup. Giving us better look on Ginny and letting her grow up (teenagers, hello!) the way the author planned - how is that unfair and WHY? Did you learn to hate Ginny because of her bad look and felt cheated that she isn't that ugly? Did you think there's no reason to be affraid of her and then her look destroyed your world or what? Think before you post!Avatar Image says: Wow joey...Wow...How ignorant. The whole core of books is not to be discouraged by that type of thing. You are beautiful, not by the size of your breasts or hips, but by the beauty of what's on the inside. These girls are still teenagers. I totally agree (with Leaky's message). Although I would NEVER supporting actually getting rid of Emma Watson just because of her beauty, but I do agree that they should NOT do that editing. It ruins the WHOLE point of her character. I HOPE she gets mad, but I know that it ain't happening becuase of her age and lack of former experience. She simply can't get mad. I really don't see why they need to do it. Emma Watson is incredibly good-lookinbg already, IMO.Avatar Image says: I was wondering, what do Emma and Bonnie think of this? Emma implied in a recent interview (sorry couldn't find it to quote) that she wouldn't do the average American teen film because of the way teens were portrayed. Is the message of this poster any different? Also, every appearance I have seen of Bonnie has shown her as a well composed, beautiful young lady. Why do something that would make her feel that she is not good enough the way she is? Why, WB, why? Girls can be beautiful without looking like plastic tarts.Avatar Image says: I won't quote it, but everyone should read the post from Angie on May 5 at 1:01AM. It's really nice to hear from a girl about the same age as Bonnie and Emma. BEAUTIFUL post Angie. I think you said it all!Avatar Image says: I agree! Not only with this airbrushing nonsense, but also that the WB has been making the WORST movie posters ever for this movie. The movie posters for the first film were amazing, as they showed the epic scale of the story. Ever since then, the posters have gone done in seems that the posters were put together in about 10 minutes. Perhaps the WB knows that they can create a piece of junk for a poster and still have the fans come watch the movie. I think it's time that WB pays attention to what the fans want and nurture the story...not their wallets.Avatar Image says: Seventh, you seriously need to take a step back and look at yourself from different perspective. Ginny is a fictional character. Your hatred is directed at vacuum. JKR created everything in the HP world - including all the characters you certainly love. She also can do with them (well, did this February) whatever she pleases and if she suddenly made Ginny a new Mother Teresa or had everyone describing her eyes, nose, figure and legs with lovingly detail there would be nothing you could do. But as far as I know Ginny still has twins' jaw, not magically removed like Hermione's teeth, so what's the problem?Avatar Image says: Whatever emails you've exchanged has nothing to do with how she has conducted herself in commenting and posting editorials. That's between you two. I don't think she needs to apologize for anything. Photoshopping to make girls/women have larger breats is a common practice, but it goes too far when it's done in Harry Potter. This airbrushing was no mistake. Someone somewhere thought that it would be a really good idea. We need to speak out against this sort of thing, especially when it's done in a kids/teens movie, when it's directed at kids/teens who are most vunerable to their image and body. This editorial shows just how ridiculous airbrushing women really is.Avatar Image says: I agree with this editorial. Some of these photos have been getting rediculus. Seventh, I agree about your points on ginny. She had to be famous, good at sports, liked by most boys-even the slythernes (sp) to worth harry's interest. Cho also had the same thing going for her. I think it would have been nice of Jo to have harry fell for non-popular girl, who doesn't have things going for her (socially). There is also some stereotyping of women in the books. For example fleur, for being a snup, and as the only girl in the champion, she had to be unable to defeat the waterdemons (can't remember their names) and gets attacked in the maze. Hermione crys at the drop of hat, where as you don't see the boys cry except hagrid, and he is treated as the joke. Tonks was all sad and wasn't up to standard becasue she couldn't have lupin. I thought tha there was more that was going on with her then that. Avatar Image says: Seventh: This is not a discussion about Ginny's character development in the books. We'll let this go on but not much further. (And because I can't resist: I guess I'm rock headed, but I thought of her as Harry's ideal girl well before Harry noticed. Ever since she was possessed by Tom Riddle as an 11-year-old, and, oh, didn't crumple and die. I didn't perceive any change in book six other than Harry finally sitting up and noticing. So, your claim that it's simply obvious that she was significantly altered and what you're saying is fact, is wrong; since your presumption is based on opinion you can't start claiming it as fact.)Avatar Image says: And I thought I was the only one who was angry about this... I am 23, and in college, and Hermione is still somewhat of a role model to me. Sadly enough, I am still afraid to be the smart girl, and it's nice to be able to look at someone (even if she is fictional) who is not afraid of being smart. Yes, it's a movie, so no one wants an ugly star, but I feel like the focus on her looks has really taken away from Hermione as a character.Avatar Image says: I think it's wrong to say that JKR transformed Ginny into a babe in order for Harry to notice her. In fact the narrative is such that throughout the books the reader has been given to understand that Harry noticed Ginny all the time, e.g. fire-reflecting-in-her-eyes etc.etc. And the only place where the book mentions Ginny's looks is when some dodgy street hawker says "something for her pretty neck" to her parents. That she is too popular for her own good seems to be more so because of her overall personality than merely her looks. And that is the very reason Harry falls for her in HBP after she stops being shy in ootp and interacts(helps) with him. He was very much aware of her good looks from the beginning and has always used very flattering words to describes her like windswept hair etc. as opposed to bushy hair for Hermione.Avatar Image says: i too have issues with the way JKR portrays her female characters, i was dissapointed in Ginny and Tonk's character development, but you know what... there's tons of hp message boards out there to discuss that. the issue here is the media's portyal of young women in advertising, shoving it in our faces that This is what is ideal, this is what you should stive for and if you don't have it, you should do what you can to alter it because You are not acceptible as is. and personally i find it disgusting. and you know beauty is a double edged sword. many aspire to being that model perfect image but you also got to realise that if you do fit into the "hot" catagory that you also fit into the "viewed as an object" "pretty thing on the guys arm" "just shut up and look good" catagory. i fit into this catagory and in truth knowing that people only want you around because of your image is just as hurtful to your self confidance as being constantly told you're looks arn't good enough.Avatar Image says: I'm just glad that I'm not the only one to think that this is going too far. I don't mean the posters, either. I mean this discussion and the nitpicking at the posters. I still say that bringing it to everyone's attention, when some wouldn't have noticed it before, is going to make any "bad message" *worse*. Also, I'd like to remind everyone that you *do not* know if the changes in the posters were purposeful! You don't even *know* what purpose it could have served. Try to think of it in a different light for a moment, before you insult someone working for IMAX or WB, who *could* actually be innocent in all of this. Maybe those poor people didn't realize that they were doing that!Avatar Image says: "i too have issues with the way JKR portrays her female characters, i was dissapointed in Ginny and Tonk's character development" Ginny and Tonks are both real women. I'm not sure what's so disappointing about that.Avatar Image says: With all due respect, but is there any proof that the IMAX version is the one that has been modified? The only way to be sure is seeing Emma in person (who says the other published images aren't edited?). And the published movie stills could be modified as well... In an world like this certainty is rather difficult. So, I'm not convinced beyond reasonable doubt that the IMAX version is the one that has been edited. (Have you ever heard of "In dubio pro reo?") Nevertheless I think editing the pictures is wrong.Avatar Image says: @Bellatricks "Oh, and I've been looking at the pictures again, and I've noticed something else. Emma actually looks more awkward, fake, and plastic doll-ish in the non-IMAX poster (pay attention to her face instead of her chest." I did as you suggest and paid more attention to Emma's face. From my point of view, the difference is that Emma's face is easier to see in the non-IMAX poster. The light is mostly on her face. On the I-MAX poster, her face is difficult to see as the light is caught in her hair and on her breasts. Harry even seems to fade away as the highlights on Emma catch your eye first.Avatar Image says: We do know that the IMAX one is the one that has been edited, because we see Hermione in the same jumper in a few shots in the US trailer, and she doesn't look very curvy. With regard to Ginny, she has changed through the books but it is mostly in the slightly artificial face she shows to Harry because she is taken with him. There are clues right the way through the books that the real personality that she shows in the later books is there all along (for example she has the daring and nerve to steal back the diary in book 2, and George has clearly been on the wrong end of Ginny's bat-bogey hex sometime in the first 4 books from his comment about it near the start of OotP). Ginny hasn't suddenly become beautiful at the start of HBP, but what has changed is that Harry has got over Cho, and Ginny has started to show her true personality to Harry.Avatar Image says: someone: W.B. is not worried about their stars looking too old. It would cost *a lot* of money to change all the frames in the MoM battle scene so that Emma looks younger. Emma is the same age as her character, there's no need to make her look younger than Hermione is supposed to be. So basically you are saying that they changed every frame of the trailer, all the behind the scenes photos and videos, all the promotional pictures, and the one-sheet poster all to make Emma look younger? That must also mean that all the people who have seen Emma in real life are imagining things as well. Don't you think that it's much more plausible that the IMAX poster is the altered picture.Avatar Image says: The thing I hate most about the changes is the way it degrades Hermione’s character- whoever you believe she will end up with, that person should love her because of her intelligence, kindness, bravery, and her personality in general. This is just turning her into another Lavender Brown! Emma already looks very pretty, too pretty IMO, so they shouldn’t feel they need to “enhance” her any more. If they had wanted to choose someone to change, there are lots of characters who do care a lot about their appearances, and Hermione is not one of those. When J.K.R. said that she wanted her daughters to grow up to be Hermiones, she definitely didn’t mean that she wanted them to worry about how large their breasts were. As other people have said, this also goes along with the whole “you need to have a certain type of body” idea, and is very insulting to the actors who have been changed. Ginny is supposed to be quite pretty, but Bonnie is already very beautiful, and looks a lot more like I imagined Ginny to be without any changes. I’m 13, and I’ve always identified a lot with Hermione (and Luna), so the fact that they were changed to make them “look better” makes me really annoyed- it’s like they’re saying that I’d look a lot better if I was digitally enhanced. I sure that Emma never was/is a bimbo, but I’d agree that there are many of them around at the moment. Out of the girls in my sister’s class (aged 9 and 10); I’d say that at least half of them will probably turn out to be very materialistic, Lavender Brown- style people. Out of the other half, some are very nice, but others are still leaning towards the “Stupid Girl” side of things. Avatar Image says: @bellatricks "Oh, and I think that the reason that Emma catches your eye first is because Emma is what we've been talking about in these comments for so long, and because she's been brought to your attention. She's fresh in your mind when you're looking." This would be true if I hadn't noticed it the first time I saw the poster. My initial thought was that the placement and look of Hermione overpowered everyone else. I wondered how Emma would feel about it. Frankly, I thought I was nit-picking never expecting there to be so much controversy.Avatar Image says: It was most likely whoever edited the poster for IMAX. Irregardless of people who've met her, we have many photos of her in that exact same outfit to compare to the IMAX version. And no one can be certain for sure, but there's a lot of evidence to suggest that the image was altered. It's not only the IMAX poster, but also the Swedish poster, which looks horrible IMO. They went too overboard with the changes in that one. The photoshop is glaringly obvious. They all look unnatural. The blame goes to whoever approved the posters. It was obviously someone different than the person who approved of the one-sheet or there wouldn't be the inconsistencies. Avatar Image says: Firstly, I don't think that they would shoot promotional photos during the filming of the movie. I think that they would do this later on, after the filming, but I don't know enough about this subject to say that I'm right at all. That's just a guess, I suppose. Now, I've done a little experiment. I asked my boyfriend to look at each photo separately. He's never read the books nor seen the films, and knows nothing about the actors. He had never seen these photos before, nor heard anything about them. I showed him the IMAX poster first, and asked him beforehand to tell me who he noticed first. He did, indeed, notice Emma first. Then, I asked him to look at the other poster. I asked him if he noticed anything different about her. He said, "The lighting is different; there's more shade on her. It looks like a different picture from a slightly different angle. Oh, and her hair is different." He didn't notice a thing about her waist or chest, until I showed him this news post. Then, I pointed out to him who Bonnie Wright was, and then showed him the Swedish poster and asked him if she looked any different, and all he thought again, was that it's a different photo, which I believe is true in this case. I guess my point is that you can't be completely sure what went on with these photos. They *could* have used different slightly photos for Emma. I imagine that in a photo shoot, they would have had her in pretty much the same poses, and only slightly different, for each frame. This is common sense. They could have been edited differently, of course. You wouldn't make two different photos look exactly the same, would you? If they chose a different look for the IMAX poster, so what if they did? Does that automatically mean that these men (or women!) who worked on these posters did this on purpose to "sex up" Hermione? I seriously doubt it. I still don't think that it's right to accuse them of that. They don't deserve that kind of treatment. All I'd like is for someone, possibly even Melissa, since she wrote this editorial, to admit that it's wrong to accuse these people of doing such a thing. You really don't know what was going through their minds when they decided to make changes. Thank you.Avatar Image says: I agree that the image was "probably" edited. However, if this were true then, IMHO, WB would be saying that: 1) Movies primarily targeted at a younger audience need that sexual eye candy to sell well and/or 2) They want to attract more adults (who are probably more influenced by/aware of the changes). In this case, however, we're talking about a 17 years old teenager! Since both messages are very serious I'd be very careful about any accusation that is based on assumptions. I mean editing images of adult actors for movies (with a primarily adult audience, e.g. King Arthur) is bad enough but this is even worse. Avatar Image says: The reason people are drawn to Emma first has a lot to do with the fact she has an aura or screen presence about her. She's very beautiful and it's normal to focus on the visually appealling first. She's always had an allure about her. I don't know where people are getting she was 15 yrs old when this photo ws taken. She most likely was at least 16. Anyways, it's unfortuante for Ms Watson that Harry Potter fans had to make such a big deal about it. There was no reason to get all up in arms about it. Now even TLC is getting page time in newspapers. It seems Ms. Watson can't get away from publicity. It always finds her and all it seems she is trying to do is have a normal life. Now her breasts are being flashed all over the net. Sometimes it seems HP fans want her fired for being gorgeous beyond words. Mainly because I can't see people who don't follow every detail of HP giving a rats butt. HP has to be in some ways the biggest blessing and the biggest curse in her life.Avatar Image says: T_D_O: I would expect the Daily Mail to reasonably reliable, and the response they report from Warner Bros. rings true. But I think it is a good thing in any case that the mainstream media is publicizing this issue.Avatar Image says: Actually, what bothers me the most is that Emma is always in a side pose in posed pictures, so here body profile is clearly delineated. That bothers me more than photoshopping (though that's pretty bad too).Avatar Image says: Bellatricksthestrange, your comments are a little ridiculous, Melissa is not being hypocritical in anyway. I appreciate Melissa making sure that no comments get too nasty. I am also conforted by WB's response. I just hope something gets done about the swedish poster.Avatar Image says: I do not know if this is official announcement from Warner Bros, but today in Daily Mail's article they say: "Warner Bros said the enhanced image had not been approved: "This is not an official poster. Unfortunately this image was accidentally posted on the Imax website. The mistake was promptly rectified and the image taken down." Avatar Image says: OH WOW! I just read the article on the Daily Mail web site. I feel almost giddy. My goodness, all this actually made a difference! THANK YOU Melissa!!! I LOVE YA!!! Avatar Image says: Sorry if this sounds like what other people have written, but I just have to weigh in on this issue and I don't have time to read all these comments. Someone else referred to photos taken the last time the trio were featured in "Entertainment Weekly", around the time that "GOF" came out. I remember looking at Emma in one of the photos and wondering where she suddenly got breasts. Look at how flat-chested she is in "GOF", especially in her Yule Ball gown. I was reading comments on another website about a year or so ago and someone said Emma had breast enhancement surgery. I took this as just a bunch of nonsense coming from someone who just likes to criticize Emma. Since it has now been confirmed by Melissa that Emma is no longer flat-chested I think it's time to believe that the person who mentioned the surgery just might have been telling the truth. No way can a girl get that much bigger on top naturally unless she has also recently gained quite a bit of weight. The "E. W." photoshoot and the shooting of "GOF" were not so far apart that Emma could have grown that much in that small amount of time. Emma was about 14 when she shot "GOF". By that age, most girls have reached the breast size that they're probably going to be for the rest of their life. So, if anyone thinks the photoshopped poster is completely incorrect, well, how can it be? Avatar Image says: "No way can a girl get that much bigger on top naturally unless she has also recently gained quite a bit of weight" Oh for God's sake, iamminerva. When I was fourteen, I had no hips, no waist, no boobs (I was an A-cup). My friend moved in February, and by the time I saw her again in June (my fifteenth birthday was in April), the first thing she and her mother said to me was, "Karen got *boobs.*" It was the first time I realized it. I went from scrawny A to a pretty okay B/C because of some find damn genetics -- muscular boobs not dependent on weight. It was my time to, eh, bloom. Now I know she's a few years older than fourteen, fifteen, but my boobs are bigger now, too, than when I was fifteen, sixteen. THEY GROW!Avatar Image says: "Actually I really hoped that the press *wouldn't* pick up the story because I feel bad for Emma having this type of attention put on her breast size" Too late. The tabloids already picked it up. One even had the grump to accuse WB of using it as a marketing strategy. Very bad press for OotP. Hope the movie is very good and the critics give it a thumbsup to silence all this focusing on the physical appearance of the kids. And yeah, Emma is once again on the top search lists. poor girl is becoming another LOhan.Avatar Image says: "Since it has now been confirmed by Melissa that Emma is no longer flat-chested I think it's time to believe that the person who mentioned the surgery just might have been telling the truth. No way can a girl get that much bigger on top naturally unless she has also recently gained quite a bit of weight. The "E. W." photoshoot and the shooting of "GOF" were not so far apart that Emma could have grown that much in that small amount of time. Emma was about 14 when she shot "GOF". By that age, most girls have reached the breast size that they're probably going to be for the rest of their life. Posted by iamminerva" Don't be so ridiculous. I am 21 years old and my boobs have grown a fair bit since I was 14. I barely had Bs when I was 14 and I am now DD. I doubt many people are their 'final' size at age 14!! People's bodies continue to change throughout their life, and especially in their teen years. By age 14 you've only been a teen for 2 years, you've got 4 years left!! I don't think that because of some airbrushing we can jump to the (IMO ridiculous) conclusion that Emma has had surgery. I'd like to think the girl has more brains that to have surgery when she is so young, and bound to have more bodily changes in the next 6 plus years. I liked Melissa's reference to JK's website where she ranted about the pressures to be thin today. I really feel sorry for Emma for all this attention being focused on her body. I totally agree with Melissa, great rant!Avatar Image says: Just popped into this thread for the first time today - the call to apologize to the person who worked on this photo to enhance it? Yeah, um, noooo, that's not going to happen. I have no idea who you are, Bella, or if we've exchanged emails - but, no, I feel absolutely no reason to apologize to the people who did this. Don't worry about defending me, guys. I don't need it from such an outlandish demand. Thanks, MAvatar Image says: Melissa, it's not an insult to say that there is a problem with a photo and that it needs to be corrected, but to say that these people were "sick" and "disgusting" because of it? To say that they were changing Emma's body *on purpose* to "sexualize" her and to tell her and other girls that their bodies are not good enough? That is insulting, and that is what people have been saying here, in your lovely comments. As I've said before, no one *knows* what happened with those pictures. No one *knows* what went on in that person's mind, except for that person. So, people needed to have their comments deleted when they were making outlandish accusations. You failed to do so. There's the difference. "Saying what work someone did was in poor taste, and making or agreeing with a terrible/offensive/baseless/slurring comment about the *person*...not even in the same league." Avatar Image says: "I can tell a lot from someone's character by looking at their writing." How well that serves us now. Please undertake the responsibility of your own blog to win us with your words of wisdom, for we're tired of your attempts at dictating the subject matter of Melissa's editorials.Avatar Image says: Exactly, Karen. If people want to criticise, then they should ask themselves "but, could I do better"? I know that I couldn't do better, but if people think that they can, then I think we'd all like to see it.Avatar Image says: Purely, out of interest will this topic be discussed on pottercast because I want to hear sue and john's word of wisdom too. Personally, I find it quite offensive to both hermione and emma, that they supposedly need a big bust. God it's driven me nuts! Sorry for the lil rant.Avatar Image says: Sorry to triple post but i found this interesting research suggesting that Emma's bust was NOT enhanced. It's very good. Image says: Yeah, I know I'm VERY late here, but I have to say that in this whole argument thing- Bella is friggin right. Yup, this comment is gettin' deletedAvatar Image says: Kathryn and Karen...what's to stop a 15 or 16 year-old girl with lots of money from having breast implants? It's done everyday in the U. S. Mothers get their daughters breast implant surgeries for their 16th birthdays, for heaven's sake! Avatar Image says: Of those two the flat-Emma poster looks much more photoshopped than the stacked-Emma (sry =) Look at them, I mean really look at them not just at Emma's boobs. In the FE poster the faces look extremely shopped, they cut off a part of her nose, they smoothed all over; the lighting is more even and they removed Emma's hair from Neville's face. Apart from that they reduced the glare from her hair to make the image more balanced. Also if you look at some promotional pictures of Emma, her shape looks more like the SE poster (of course she could wear padded bras in those...). In my opinion, they were in a hurry when they made the IMAX poster and just took the picture as it was. Then after that they took their time and shopped the picture to promo quality (and reducing her boob size was part of that process. She's supposed to be 15 after all, and a lot of work goes into making all the lead characters appear younger than they are), but they didn't anticipate that hordes of rabid fans would compare all posters pixel by pixel. Also note WB's statement: "This is not an official poster. Unfortunately this image was accidentally posted on the Imax website. The mistake was promptly rectified and the image taken down." Avatar Image says: wat I said was deleted, and this will most likly b also. Just because wat i said made sense u deleted it. I did not affend anyone. U know this to be true. U only keep the ones that support your opion. Also it wouldnt let me post eather. But I used another computer. Intill u let me post wat i wish to say i will continue to go to differnt computers. Also I hav read your reasonings and they make no sense!Avatar Image says: i haven't read any statements from Emma about the faux poster, but the studio execs at Warner Bros. did make a public apology to the fans; basically, they said they didn't authorize that version of the IMAX poster and removed it from public view. my concern is the maintenance of a real and natural look for both Emma and Hermione, because they both have a very natural and brainy, girl-next-door appeal, and that they are properly represented. unless Emma plays some over-the-top character or Hermione is in disguise, it doesn't make any sense to noticeably pad her chest or enlarge it in any way. that's my view. Avatar Image says: "We know what you'll say: It's nothing to get our skirt in pleats over. Right? This happens all the time. Well - not to Harry Flippin' Potter, it doesn't. Or shouldn't. (If you want a reminder what J.K. Rowling thinks of the pressure to look a certain way, read this)." You’re right on to post this, and it shouldn’t be happening at all (unless for some reason these sorts of changes artistically fit the film, make a sort of intelligent comment in regards to the film, or the like). The artistic poster work is fine (dealing with light, shadows, removing flyaway hairs…), but the "Barbie" treatment crosses the line. If no one has brought up the work they did to Keira K. in the posters for that ridiculous Arthur movie, then I'd like to cite that as well. WB is a media conglomerate with a lot of money, and certainly they can afford to make sure that they take the proper reference photos they'll need for their poster art. That helps minimize the amount of treatment the art will need. Unfortunately the ‘Harry Potter’ film franchise has a factory-line mentality, wherein churning the movies out quickly and building spectacle take priority over such things as a well-written script, quality production and meaningful marketing campaign. It’s in exercise in money making over filmmaking; business business over show business, and the quality and integrity of the story are unflinchingly sacrificed in the process. As long as we keep paying for it and thus they keep making money, this is what it will mean to live in the present-day mass media industry. Avatar Image says: i've been noticing with ever movie emma's hair getts a little blonder. FINALLY someone has said something about it!!!Avatar Image says: after studying both pics closely several times, I can honestly say the only difference in the appearance of Emma's chest is the lighting. At first glance it looks bigger on the one poster, but after studying it it becomes clear it's the same size only more noticeable because it's not in darkness. I think all the fans on this board getting in an uproar over this, and especially the writer of this article, need to calm down and get a life for God's sakes.Avatar Image says:

Can someone tell me where I can find Melissa’s editorial on this? I’ve searched on Google and the Leaky Cauldron and I haven’t been able to find it. Thanks!

Avatar Image says:

For you who don’t see or don’t realize the changes. Place your mouse at the edge of Hermione’s… bust and then see the difference. Yeah I thought so.

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