Retailers Continue to Face Discounting Issues for “Deathly Hallows”

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Jun 11, 2007

Posted by SueTLC
Uncategorized

Reuters is reporting today about the continuing dilemma various retailers are facing when setting their price for Harry Potter and the Deathly Hallows. Many of the large chains are setting low prices for the last Harry Potter book, such as Walmart and Amazon who have cut the regular price by nearly half, causing one rep of industry magazine Publishing News to exclaim: “They are literally not going to make one penny out of the book. It is stupid — just throwing money away … The world has gone mad.”
Independent retailers have a very difficult time matching these prices, and some are offering alternatives to the deep discounts, as the article says:

The Chapter One Bookstore, an independent bookseller in Hamilton, Montana, is selling the book at full price and donating $7 of each sale to a library of the buyer’s choice.

“The discounting — online and at the chains — does affect what you think you can sell,” said Russ Lawrence, head of the American Booksellers Association and part-owner of the Chapter One Bookstore.

“Each bookseller has to decide how to deal with that.”

While many of the retailers are struggling with the price of the book, many are planning large release events in July for the arrival of Harry Potter and the Deathly Hallows(find a party here at our Potterparties.com site), because so many people are anxious for the last installment in the series and especially because it is excitement over a book and not a game or movie

“We get to host a party in July for probably 200 kids who are excited about a book. And that’s a real opportunity for us to promote the whole idea of reading for pleasure,” Lawrence said of plans for the Chapter One Bookstore.

“There’s people informally chatting about a book everyone is reading that normally wouldn’t do that,” said Mark Suchomel, president of Chicago-based Independent Publishers Group.

“For a few weeks, it’s almost a national book club.”

Thanks kikib,Professor Potter, and c!





43 Responses to Retailers Continue to Face Discounting Issues for “Deathly Hallows”

Avatar Image says: Deathly Hallows... I can't wait! I'll probably get it form Barnes and Noble.Avatar Image says: Why do I have to care about who gets the money after I pay and get my copy? I can't believe that in a little bit more than a month we will be reading it. As long as the book is as good as the other books (especially the sixth), nothing else matters.Avatar Image says: I'm getting my book at one of the indy bookstores here in Denver (the Tattered Cover). If you pre-order the book, you get a voucher to pick it up and $5 off the price. Because I prefer supporting independent business, I don't mind paying the extra money for the book. Wooo!Avatar Image says: The hope you get into as a retailer, especially one that is working with books, is that by getting the customer in the door to pick up their copy, they pick up 1 or 2 other things that were not discounted. If someone gets bored at the party, sits down, and starts reading the book, and goes, hmmm, I really want to finish this, hopefully, they buy the book. Voila, money made.Avatar Image says: speaking of dh, i plan to get it at midnight on barnes and noble. they are having release party. does anyone know when you have to be there for that? those you have been to barnes and noble for a release party, how does it work? do they give tickets for the line? I would appreciate any info on that. :)Avatar Image says: Crystal is right...smart retailers will use HP7 to get as many people through their doors as possible. It's called a "loss leader" -- a deeply discounted item that draws customers, who then spend more money on impulse items. The booksellers who are whining about not making any money on HP7 need to take a course in Retailing 101. Avatar Image says: As long as Jo got a good deal for the final book, I don't care if retailers are crying! They are a business and most likely won't go bankruptAvatar Image says: I am sure Jo is the one person we don't have to worry about getting a good deal for this book. Not that she is desperate for the money or anything but she deserves her cut of what bllomsbury/scholastic and WB make out of the series.Avatar Image says: My experience with B&N was that they handed out bracelets around 11am, so that was the line to be in. I showed up at 10, got #6, then I showed up around 10:30 pm, but it might as well have been 11:45, so the numbers from the morning line determined the order. So, ask when bracelets will start being handed out. I was in school last time, but now I have a real job, so I am going to have to take some time off.Avatar Image says: Bookselling is a difficult business. I've always felt that books are overpriced, and I tend to look for the very best price for just about any book. I buy most of my books from Amazon, but I also take advantage of their free shipping quite a bit. I know they must be losing money on me but it's their choice to sell that cheaply and to offer free shipping. I can see the smaller retailers saying it's not fair, but I have really stopped shopping at bookstores for the most part. I visit one maybe 4 times a year, while I visit Amazon probably 4 times a week and buy maybe 20 times a year. Here's the thing about Amazon, besides the price, that makes it so useful: the rating system and comments and all of the features like that that help me decide which product might be best for me. And their search engine and the way they recommend products. When I go there, I immediately see a recommendation of a product I'm almost sure to like, based on what I've already bought and what's on my wish list. Their wish list is another wonderful feature. Having said all that, I'm likely to buy my copy of Harry Potter at Barnes & Noble because I have a gift card for there. Or I might buy it at Wal-Mart.Avatar Image says: I'm with Pinky--I don't mind paying a few extra $ at an indy bookstore. The little places really don't make a lot of profit and seriously--it's going to cost me the same to have Amazon send it priority next-day shipping anyhow. Regardless...I am counting the days like the rest of us! ;)Avatar Image says: I'll be picking up a copy for my son and me when we attend the release party at our neighborhood bookseller. It will cost more, but it will be worth it!Avatar Image says: For those of you wanting to purchase your book at Wal-Mart, I recommend that you view the documentary "Wal-Mart: The high cost of low prices". Their employment practices alone are enough that make me never wish to step into a Wal-Mart. Don't be so cheap, at least by a discounted book at a retailer that treats their employees and suppliers well...like Costco.Avatar Image says: Wall Mart! what a disgrace to the human race. For them, nothing is sacred, except their god : money. A perfect example of a sociopath, that family. Personally, I favor free competition, not assasination of the competitor. With that mentality, the sociopath one, the custommer looses in the end. How disgusting!Avatar Image says: I think we should all thank Jo for making it a national bookclub. Im so proud to be part of it! I've ordered the delux book on Amazon and plan on buying the regular edition at Borders at midnight. I can not wait!!!!Avatar Image says: "The booksellers who are whining about not making any money on HP7 need to take a course in Retailing 101." - Butterbeer Quoted for truth. Sorry, but that just how the world works. I will be getting mine at Borders at midnight. ^_^Avatar Image says: Well, not wanting to be a part of the Wall Mart Rat Race and still get DH cheap one could wait about a year and pick it up in the ramsh. euh, what am I saying? wait a year, I better check in at the Janus Thickey ward. I just was suprised to see HBP after a year in the ramsh, while the regulair bookshops still sold it full price. There is something very crazy with the sale of HP books going on. Avatar Image says: Yeah I saw that Wal-Mart documentry. They really are a shady business. Well I've ordered mines of Amazon. I like HP, but I love my sleep just as much lol. HBP came 9 on the dot, so I'm hoping for the same this time round :DAvatar Image says: at 12:00 A.M. on July 11th you can find me and the Borders in Mays Landing, New Jersey!!!!!!!!!Avatar Image says: I'll be picking up the audio book at midnight at Borders in Fairview Hgts, IL. To get the audio book a little cheaper makes it an easier decision to buy it, instead of waiting for it to come to the library! Yippee! Avatar Image says: I actually wouldn't mind paying full price for the book, as long as I get to read it. I've ordered the Deluxe Edition from Borders.com and I'll be at Barnes and Noble in Miami, Fl buying the regular edition at midnight.Avatar Image says: I considered ordering my book from Amazon, but no. I'm going to Barnes & Noble in Fairbanks to get my copy of Deathly Hallows. Then I can stay up reading until the wee hours. Besides, the parties and costumes are fun!Avatar Image says: "I am sure Jo is the one person we don't have to worry about getting a good deal for this book. Not that she is desperate for the money or anything but she deserves her cut of what bllomsbury/scholastic and WB make out of the series." Jo and the publishers get their cut when they sell em to the stores. Their profit is secured.Avatar Image says: Modern convenience and cheap prices makes supporting indy bookstores difficult business. Economics is some serious stuff! But it is funny how this article is about the plight of the small bookstores and all of the responses below are like, "Yup. I am going to this mega chain or that chain." My grandmother bought me a copy off of Amazon but I am going to go to a small bookstore and buy a copy for my mother (we don't share books very well in my family, hehe). Avatar Image says: The thing is I was ordering all the books 1-6 the last few months and therefore noticed a HUGE increase in their prices as book 7's released date got closer. Amazon is one smart cookie.Avatar Image says: Well, the way the comments look I'll probably be bashed for this, but I most likely will be purchasing my book at Walmart, because aside from the discounted price, I get an employee discount as well. Yes, I work there, and the funny thing is I actually enjoy it. I love my coworkers, management team, and for the most part the customers....well the ones who don't trash up my department after I get done picking it up anyway...:) The best part is that a lot of my coworkers love HP too, so we get into some good discussions in the break room! Many of us are planning on going to the same midnight showing of OOTP as well.Avatar Image says: I would much rather buy the book from a local store, even at full price, but they won't have it in stock, for the same reason as these book sellers are worried; they know nobody will buy it when there's a Target store just down the block. (I ought to be relieved that my local bookstore isn't selling it; it's a store full of books on how to do proper witchcraft, achieve Nirvana, tons and tons of Buddhism... anyhow, the crazy folks in town would just call it proof that Harry Potter worships the devil, the fools.)Avatar Image says: I don't care how much the book is. I will be reading it at 12:05 AM on July 21, 2007.Avatar Image says: I have the 2 bucks down on a book from Walmart already!! i will be there at midnight....its only $17.95~~~~ Why spend 35.00-45.00..when I can get it for less??? Avatar Image says: I got mine from Books-A-Million, just like OotP and HBP. I'll be picking it up at the midnight release party and reading it all night and day. I probably won't sleep till I'm done... Now, I just wanted to add to Naria and all those who don't already know this: Buddhism, Wicca,Hinduism, Islam, etc. aren't religions that worship the devil contrary to public belief. Matter of fact Wiccans are closer to being tree-huggers than satanists.Avatar Image says: Ask any real potter fan if they even looked at the price when pre-ordering the book and I bet you anything that you will find the answer is NO. I for could not care less if it was 7 or 700, like one of the other posters here "come july 21st I will have a copy" End of!!! Seriously, does ANYONE care how much it costs?Avatar Image says: I hate stores like Wal-Mart and Target, they sell everything from books to munition and they don't care about anything and anybody as long as they get money. I think books should be sold at bookstores. I don't care how much DH costs, I'd even pay thousands for it! Avatar Image says: "Ask any real potter fan if they even looked at the price when pre-ordering the book and I bet you anything that you will find the answer is NO. I for could not care less if it was 7 or 700, like one of the other posters here "come july 21st I will have a copy" End of!!! Seriously, does ANYONE care how much it costs? " I in fact do. Price is a big factor for me so Amazon got my purchases I buy more than 1 copy too I'm all for stores that lower the price as low as possibleAvatar Image says: Normally I'm not in favor of the chain retailers, but I can't argue against something that creates greater access to books. I'm sure the lower price generates a lot of sales to casual readers and people that like, but don't love Harry Potter. They also have to keep in mind that Harry Potter books actually cause a very large bump in the sale of books in general since people are actually in a bookstore.Avatar Image says: To anotherweasley: I pre-ordered my copy with the $2 coupon thing at Walmart too - for one simple reason: It's the only retailer that has it within 40 miles of where I live! And, quite honestly - I don't want to wait for amazon (and don't appreciate the shipping charges, either) - what if it does NOT arrive that Saturday? Unthinkable!Avatar Image says: I have never pre-ordered my book, and never will--it's just an exciting tradtition to go get it right when it opens from the bookstore. :-D Ahh but I can feel Deathly Hallows now.... *does not own illiegal copy* *Looks around paranoid*Avatar Image says: " I hate stores like Wal-Mart and Target, they sell everything from books to munition and they don't care about anything and anybody as long as they get money. I think books should be sold at bookstores. I don't care how much DH costs, I'd even pay thousands for it!" Ok this is just silly .....If a store that has the book for half the price, why pay full price? and fight all the lines and such, when I can walk in at 11:58pm and walk out at 12:01am with the book and start reading? The books contents will still be the same no matter what cover or binding or deluxe mish mosh you get...bottom line... I proudly shop at Walmart for everything... Avatar Image says: I pre-ordered my copy at Whsmiths, but I lost the recipt. I'll just have to go to Woolworths instead and buy it from there.Avatar Image says: I think having big stores cut the price is great for those who can not afford to pay 40 bucks for the book, but at the same time, if you have the money, please support the independant stores! Me and my cousin will be going to McNally & Robinson's in Calgary, Alberta for their HP party, so that's where I bought my books!Avatar Image says: I'm lucky to live in a semi-large city, which gives people choices about where to buy their books. Even though I'm financially strapped right now, I'm going to pay 30 bucks for it, because the book store holds a huge party, and give 10 bucks from each book to LOCAL children's charaities.Avatar Image says: "idojava-To anotherweasley: I pre-ordered my copy with the $2 coupon thing at Walmart too - for one simple reason: It's the only retailer that has it within 40 miles of where I live! And, quite honestly - I don't want to wait for amazon (and don't appreciate the shipping charges, either) - what if it does NOT arrive that Saturday? Unthinkable! " I preordered mine from amazon, they sent me a lovely little email about the shipping bit. It'll be arriving at my house, around noon, on July 21st. Mind, I'm still going to the potter party by my house but instead of buying the book there I'm going to let some cute kid buy it so they can have the pleasure of enjoying the last book rather than me. Plus it's $18.99 with no extra cost for same day shipping because I pre-ordered it in February, but they said in the e-mail that as long as you order it before July 16th, the same deal applies. *shrug*..Avatar Image says: At this point, I'd pay bust out retail.

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