MyLeaky Login

Join the largest Harry Potter Social Network on the Web! | FAQ

In the News

Entertainment Weekly Ponders End of Potter

Harry Potter and the Deathly Hallows
Posted by: Melissa
February 22, 2007, 01:44 AM

This week's issue of Entertainment Weekly features an article on the end of the Harry Potter publishing era, noting ways in which U.S. publishing house Scholastic can make up for Harry's absence. You can see that article in our gallery here and a transcript of it below. Thanks, Sam!

Harry Potter publisher Scholastic faces a future without the Boy Who Lived.

Fans won't be the only ones crying into their butterbeer when Harry Potter and the Deathly Hallows - the seventh and final book of J.K. Rowling's series - arrives July 21. The bittersweet goodbye also marks the end of an era for Rowling's American publisher, Scholastic, which has put more than 121.5 million Potter books in print since the saga began in 1998. So how will they handle life without Harry?

First, by cultivating franchises - like Meg Cabot's Allie Finkle's Rules for Girls series and Cornelia Funke's popular Ghosthunters novels. The publisher is also banking that future generations will catch Pottermania. "Luckily for us, there is no end to Harry Potter," says Lisa Holton, president of Scholastic's trade and book fairs division. "I'd much rather be sitting here trying to think about how to sell Harry to new readers than not." Still, booksellers are mourning the loss of a phenomenon that is yet to be matched. "All of [the recent children's-book series] combined don't equal the Potter series" in sales, notes Kim Brown, VP of merchandising for Barnes & Noble.

Of course, Scholastic does have some time to find its next cash cow: Three more film adaptations, including July 13's Harry Potter and the Order of the Phoenix, will boost sales. And within hours of its announcement, Deathly Hallows shot to the top of's best-seller list, where it's likely to stay as it building a five-month buzz. Plus, if Rowling's fortunes ever dwindle from the billions to the millions, perhaps she'll whip up a sequel. (Hey, a Muggle can hope, right?)

Previous Article | Next Article Browse all Recent Harry Potter and the Deathly Hallows News

You must be logged in to MyLeaky to comment. Please click here to log in.

Finding Hogwarts
PotterCast Interviews Jo Rowling! Click here to Listen! The Books Everything...Half-Blood Prince...and the rest of the HP Films Leaky Apps

Scribbulus Essay Project

Issue 28 - Aug. 2014

Scribbulus is THE place for Leaky Cauldron readers to submit their essays and opinion pieces!
See more over at Scribbulus!

Guess That Book

"Hey -- guess who [Neville] asked? [i]Hermione!"...[/i][br]"He told me after Potions! Said she's always been really nice, helping him out with work and stuff -- but she told him she was already going with someone. Ha! As if! She just didn't want to go wit

Learn to knit your own 'Weasley Sweater'. Learn to brew your own 'Butterbeer'. Find out how at Leaky Crafts!