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"Order of the Phoenix" Gets Into 'Second Life'

OotP Film
Posted by: Edward
June 26, 2007, 03:28 PM

SCI Fi Wire reports the online 3D virtual world created by its users, Second Life, is teaming up with IMAX for the release of Harry Potter and the Order of the Phoenix to give their users exclusive access to IMAX Harry Potter content. In the Second Life virtual world, users will be able to get promotional material and other sneak peeks from the film. From the article:

IMAX will work with “virtual street teams” in Second Life, known as “buzz agents,” from July 9 through July 16 to give away virtual rewards, including IMAX T-shirts, IMAX 3-D glasses and IMAX director’s chairs.

The company will also offer tickets to IMAX theaters to see the movie.

Residents of Second Life will be able to visit a virtual IMAX office to view the Harry Potter and the Order of the Phoenix trailer, receive various promotional items and learn more about the latest movie releases in IMAX theaters.

Harry Potter and the Order of the Phoenix will be released in theaters and IMAX on July 11.

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10 Comments

Gab
Posted by Gab on June 26, 2007, 04:08 PM report to moderator
Dave
Posted by Dave on June 26, 2007, 04:15 PM report to moderator
shane
Posted by shane on June 26, 2007, 04:28 PM report to moderator
Megan
Posted by Megan on June 26, 2007, 04:32 PM report to moderator
Quietish
Posted by Quietish on June 26, 2007, 04:36 PM report to moderator
~lady danger
Posted by ~lady danger on June 26, 2007, 10:20 PM report to moderator
missphoenix
Posted by missphoenix on June 27, 2007, 01:52 AM report to moderator
ScottMan
Posted by ScottMan on June 27, 2007, 05:23 AM report to moderator
Sam Iam
Posted by Sam Iam on July 09, 2007, 07:09 PM report to moderator
Raven_avatar_thumb
80450 Points

I was not impressed…

Posted by Won_Two on December 21, 2009, 06:22 AM report to moderator
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