“Order of the Phoenix” Gets Into ‘Second Life’

SCI Fi Wire reports the online 3D virtual world created by its users, Second Life, is teaming up with IMAX for the release of Harry Potter and the Order of the Phoenix to give their users exclusive access to IMAX Harry Potter content. In the Second Life virtual world, users will be able to get promotional material and other sneak peeks from the film. From the article:

IMAX will work with “virtual street teams” in Second Life, known as “buzz agents’ from July 9 through July 16 to give away virtual rewards, including IMAX T-shirts, IMAX 3-D glasses and IMAX director’s chairs.

The company will also offer tickets to IMAX theaters to see the movie.

Residents of Second Life will be able to visit a virtual IMAX office to view the Harry Potter and the Order of the Phoenix trailer, receive various promotional items and learn more about the latest movie releases in IMAX theaters.

Harry Potter and the Order of the Phoenix will be released in theaters and IMAX on July 11.