Marketing Professor: Only Hufflepuffs Totally Loyal to Harry
October 20, 2008, 04:33 PM
The Telegraph is reporting tonight that a professor in the UK has done a study on readers of the Harry Potter novels, with the findings apparently revealing there are four distinct type of readers. According to the report, Professor Stephen Brown of the Ulster Business School says the groups closely mirror the Houses of Hogwarts, and indicates the breakdown of the groups as follows:
- 'Hufflepuff' readers take the tales at a slow, steady and systematic pace and enjoy re-reading the books over and over.
- 'Gryffindor' readers are eager and energetic and will
devour the latest Potter book in one sitting, but quickly move on to
- 'Ravenclaws' are subversive and take
the stories with a pinch of salt, while 'Slytherin' readers are not
fussed about the books.They prefer the films but pretend to have read the books when it suits them.
Speaking about potential sales and continuing interest in Harry Potter now that the seventh and final book in the series has been published, Professor Brown said "It is an interesting time in the development of the Potter brand
because a lot of people have moved on. It will only be people who revel
in his world who will continue with their admiration of the brand," he
He also noted that "Only the Hufflepuffs are totally loyal to Harry, the Gryffindors are
already moving on to other things, the Slytherins never really liked
him anyway and the Ravenclaws are too busy writing their own fan
fiction or posting spoof videos on YouTube."
Finally, Professor Brown said that the Harry Potter novels by J.K. Rowling do not have staying power, and noted "It could come back into fashion but I think it could be like many fads
and just fade away and people will look back and say 'Why did we ever
read this stuff?' "
No word if Professor Brown has ever visited a Harry Potter fan site while doing the research.
What was the last fad that lasted 11 years?
Seems to me they’ve largely proved their staying power already.
one has to wonder if sue changed professor brown’s results to those of her liking… ;) haha just kidding. love ya sue!
Hopefully we Hufflepuffs can keep this series alive long enough to still have interest when Half-Blood Prince is FINALLY released in the theaters… Surely, anyone who has actually ‘thought’ about the HP series rather than glazing over it for a quick read weekend of entertainment will agree that it has staying power.
Interesting…Yes, I have always considered myself a Hufflepuff and am definately a Hufflepuff reader – slow, steady and systematic :)
Though I have to disagree on his final statement that HP books would lose staying power – these books are classics and will be read for many generations to come :)
amazing, I’m a hufflepuff and a hufflepuff
does that make any sense at all?
I very much disagree. In this logic, we would all be Hufflepuffs, would we not? Not to mention the things that he said about the books. I’m not entirely sure this should even be worthy of a post.
As I always have said, then it seems like I am a Hufflepuff because of the way I reacted to the books. I still enjoy every once in a while reading passages of them and rediscovering the joy.
Nice guess Prof Brown!
Hufflepuffs for the win! : )
I am, most definitely, a Gryffindor. I have not read all through the comments, but this begs one question: Where is Slytherin, in all this? Are they not one of the houses, in Hogwarts? No mention, that I can see, of Slytherin! Hmmmmm!?
Amen, fellow Hufflepuff!
I guess I’ll claim my Ravenpuff side for this! I’m still rereading the books!
Did go back, and re-read Professor Brown’s article. The last paragraph [“Finally….”why did we ever read this stuff"] is rather interesting. NOT He, apparently has never been, as someone else we know, to a fansite. Also, this is not a “fad”…I think, possibly, that many adults may grow to not read ANYTHING, after a while. Then, again, I may be wrong. Before everyone jumps my collective arse, let me add: ‘Harry Potter’ will be about as much of a “fad” as Shakespeare or Dickens! It is an historic series of books, written by an extraordinary lady, about an extraordinary “world”. And it has sparked a reading frenzy, that will never be equaled, in our children, as well as ourselves. I know that my child reads them. I’m pretty sure his children will read them, on and on. I can even see ‘Harry Potter’ becoming a “staple”, in High School English classes. Along with Tolstoy and Steinbeck. After all. There are already College English Courses that focus on JKR and ‘Harry Potter’….I’m just sayin.’ Forgive my long windedness! A true Gryffindor, Hufflepuff, Ravenclaw [and yes, even Slytherin] knows the way!
I guess all of us here are Hufflepuffs. Surprise! Who would go back and wonder why we read Harry Potter? That is blasphemy, I tell you! Harry has staying power and the potential to become a classic. I, for one, will love his tales and the world he spawned my entire life. Harry forever!
I should really “porf red” before I post! LOL A couple of minor “corrections” #1: should read “NOT!!” #2 should read " He, apparently has never been, [as someone else we know POINTED OUT] to a fansite" Sorry about the “errors”
I am a proud Slytherin who definitely prefers the books over the movies and has read each book more than 10 times. Yeah, this guy definitely did not do his homework. No staying power? Tell that to the millions of fans who have been loyal for years.