Emma Watson, the New Face of Burberry

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Jun 09, 2009

Posted by SueTLC

Actress Emma Watson who plays Hermione Granger in the Harry Potter film series has long been open about her great love of fashion, appearing in countless magazines sporting couture from various designers. She has now taken that a step further as she has officially become the face for classic UK house Burberry. Today you can see new photos of the ads for the Fall/Winter Burberry campaign featuring Emma Watson here via Marie Claire magazine. Along with photos of Emma sporting their traditional trench coats and high end classic plaid bags, the magazine reports “Speaking to WWD, Burberry creative director Christopher Bailey commented, ‘I wanted the images to represent both the rich history and the modernity
of the Burberry brand, while at the same time reflecting a quiet
beauty, timelessness and strength that is particularly significant
today.’ The Evening Standard has a few more photos here, and notes:

Dangling off her arm are a bevy of cute accessories, from hot male
models du jour Tom Guinness, Charlie France and Douglas Booth to
Burberry’s Woolf bag, a capacious suede tote with embroidered overlay
costing a cool £1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Despite persistent rumours linking her to Chanel,
and her ubiquitous presence at international fashion shows, Burberry is
the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated £8‰million fortune by six figures.

“Having
known and admired the lovely Emma Watson for quite some time, she was
the obvious choice for this campaign’ said Burberry’s creative
director, Christopher Bailey. “I
wanted the images to represent the rich history and modernity of
Burberry while reflecting a quiet beauty, timelessness and strength
that is particularly significant today.

Emma has a classic
beauty, a great character and a modern edge. Her charm, intellect and
brilliant sense of fun made the whole shoot feel like a picnic on the
Thames.”He added: “I felt Emma would be strong enough to hold
the campaign as the only girl, and I loved the idea of her being
surrounded by these young, cool British guys.” The ads will appear in magazines and online in August of this year.





88 Responses to Emma Watson, the New Face of Burberry

Avatar Imageliv-wa says: Congrats Emma!Avatar ImageHPNAIV says: Awesome Emma! She has a great face. :) I like her hair in the photoshoot too.Avatar ImageEdmundstaustell says: Looks stunning, as usual. Some actors lose their looks, but Emma seems to just keep prettier all the time. Amazing girl, in every way.Avatar Imagefreshpine says: Emma looks pretty in there!Avatar Imagefreshpine says: Emma looks pretty in there!Avatar Imagekoppyrd says: siggh, emma. (shoot!)Avatar ImageBonnie Radcliffe says: At last a piece of news regarding Emma and fashion that is true!! XDAvatar Imageele0206 says: OH MY GOOOOOOD! how much I love these pics!! she looks amazingAvatar Imageele0206 says: Last week Watson suffered a minor back injury and was advised not to go to the Raisa midsummer ball, hosted by Mikhail Gorbachev, where J K Rowling had been a guest. In the middle of a long film schedule, she was sorry to miss the charity event which she attended last year — memorably posing next to an eagle.Avatar ImageBonnie Radcliffe says: She looks SO different!! This make up foundations gives her a completely different look. And I like the eyes and the nude effect on the lips.Avatar Imagebudgie says: Congratulations Emma!Avatar ImagegaylebathanHP says: go emma.. she's so pretty :)Avatar ImageHagrid 713 says: Wow and wow. She looks incredible - I like this look so much better than some of the "high fashion" shoots she did where she looked...well not so good is a nice way of putting it. Emma stay with this look!!Avatar Imagesaffran says: Good job Emma!You´ll be great!Avatar Imagebealen says: Very cool! Sort of sad Chanel didn't come through for her, I loved her in their clothes :( Oh well, this Burberry campaign is brilliant!Avatar ImageGraymayne says: Congratulations, Emma, you are certainly an asset to Burberry, cool, classic British chic and famous on every continent.Avatar ImageXyra44 says: Congrats, Emma! Very cool pictures! Great look and great product.Avatar ImageMatea says: beautiful!Avatar ImageWoodette says: Emma is fierce!!!Avatar ImageFresca says: Emma looks great without a lot of makeup and the trench coat shows off her figure. good for her!Avatar ImageDiamondWings says: Cool!! Congratulations Emma!!! Great great pictures!Avatar ImageCatherine says: GO EMMA!!!Avatar ImageHorcruxalej says: when the third movie came out is when i had a crush on emma and she just keeps getting prettier and prettier. Avatar Imagepotterrock says: OMFG....she looks....beatifull....*o*...ilove the photoss burberry is great.....Good luck emma:)Avatar Imagethewandofdestiny says: simply gorgeous...Avatar Imagegeneliz says: she looks so pretty! ahh :) wonderfulAvatar ImageGryffindor Chaser says: just seen the photos - she looks fab!Avatar Imagehp29 says: Emma is awesome! Congratulations! :)Avatar ImageLunaLuver says: Way to go! She always looks so great!Avatar ImageR-for-H says: Congrats Emma!! Good on you!Avatar Imagekbicprez says: LOOKING GOOD Emma. CONGRATULATIONS!Avatar ImageTheGoldenSeeker says: It's not strange she is the new face of Burberry. After all, she does wear some of their stuff over the past years, right? Also, I think she really is perfect for them and she definitely deserved this!! :) On this pictures, she looks amazing; I love her hair and make- up and her poses! She looks great with those guys (which are pretty cute. . .:) )!!! xxxAvatar ImageTheGoldenSeeker says: It's not strange that she is their new face. After all, she did wear some of their clothes in the past few years on some events she attended. . . I think she really is perfect for them and she definitely deserved that!! :) On this pictures, she looks amazing!! I love her hair and make- up and, of course, the clothes are GREAT!! I agree with PineappleCrush, she does look at home on them!! And those cute guys are just great accessory for her. . . LOL!! :DAvatar Imagespicefan1978 says: Congratulations to Emma. SHe is such a beautiful young lady!Avatar Imagetayler18 says: that is fantastic!! i love emma and she will be great for burberry!! I wil be looking for her in the ads! Avatar ImageCathrynOCamdentowne says: The leather trench looks fabulous on her & it'll last forever so it's worth it -hope she took it home. The bag is gorgeous of course, but naming a thousand pound plus bag after Virginia Woolf? She'd laugh herself to pieces & then write something in protest. Marketing just hasn't gotten it yet -that sort of money for a handbag in today's economy is anything but cool -all that will happen is there will be fakes & then they'll whine & cry about that. That's life -great gig for Emma though, hope she will have a great time & the photos are excellent!Avatar ImageFereverto says: WOW! She's a knockout! WTG Emma!Avatar ImageKirstineMeyer says: that's amazing! i've always found Emma absolutely gorgeous. i love what i've seen of her already :).Avatar Imagekingdom says: Emma looked gorgeous! i'm proud for her! and the British "cool" guys, in the back, weren't half bad either *winks*... lolAvatar Imagekingdom says: Emma looked gorgeous! i'm proud for her! and the British "cool" guys, in the back, weren't half bad either *winks*... lolAvatar ImageShinyPineapple says: GRRR!!!!!! YY??? Burburry kills animals!!!!!! Good for Emma, but grrr i hate burburryAvatar Imagebutterbeer bottle says: Well done Emma! She looks quite pretty in this photoshoot. Avatar ImageHermioneRon4ever says: Love this photoshoot!Avatar ImageLuce_depp says: That's incredible! congrats for emma!Avatar Imagemaimiaa says: wow. congrats to emma. way way neat.Avatar ImagePrisoner Of Azkaban says: Well done to Emma!Avatar ImageAishMeist says: wow go Emma, she looks beautiful in the pics, jealous! lolAvatar ImageTiannangel says: Wonderful! She looks great in those coats!!Avatar Imagecghambright says: She's gorgeous and such a great choice. I want to go out and buy some Burberry right now. lol. The pictures are EXCELLENT and Emma is such a scene stealer...it took me awhile to even notice the two sexy guys in the picture with her. Great Job Burberry!!! Avatar Imagehermionegirl7 says: Wow, she looks gorgeous! It's a really different look for her, but it's great. She's doing a wonderful job. I really want those trenches now. If only...Avatar Imageccking says: that's awesome, she looks stunning . . . I love how far all the Harry Potter stars have come since getting a part in the Philosopher's Stone with barely any acting experience =)Avatar Imageboona says: she looks positively beautiful.Avatar ImageDolemite says: Congratulations.Avatar ImageDanielaNC says: Nice photoshoot, she looks quite different. I want one of those Burberry bags now!Avatar Imagesalame says: Pretty cool. I normally think she looks like a kid in adult clothing in some of the high fashion shoots. I mean... she always looks beautiful but a lot of it doesn't seem to 'fit' her. This is very cool though, i think Burberry really suits her well. Very classy.Avatar Imagesuh says: She looks pretty Avatar Imagemoglet says: She looks absolutely wonderful in these pictures, I think Burberry have chosen very well, the clothes really seem to suit her.Avatar ImageWON_TWO says: This should really go well... Emma has a great opportunity here...Avatar Imagewhitemudfounder says: Very nice. I love seeing the actors discovering their careers and growing into their own personalities. Avatar ImageHarryRichardsPotter says: Wa-wa-wee-wa she looks hot in those pictures :)Avatar Imagexxlightmycandle says: good for her but kind of depressing due to the fact burberry uses fur in everything. i just fur is nasty personally but i am glad shes getting work outside hp.Avatar ImageHermione_Granger1987 says: Congratulations Emma!!!Avatar ImageGryffindor Chaser says: good for her!! didn't she have a chanel gig aswell?? soo cool!!! xAvatar ImageJTEL99 says: Very classy pictures! She'll have a bright future as a model for many years.Avatar ImagePineappleCrush says: She looks totally at home there :) I'm really happy for her! She's really into fashion and this is the perfect opportunity. She's so gorgeous!!!!Avatar ImageTheGoldenSeeker says: It's not strange that she is their new face. After all, she did wear some of their clothes in the past few years on some events she attended. . . I think she really is perfect for them and she definitely deserved that!! :) On this pictures, she looks amazing!! I love her hair and make- up and, of course, the clothes are GREAT!! I agree with PineappleCrush, she does look at home on them!! And those cute guys are just great accessory for her. . . LOL!! :DAvatar ImageWingardium Leviosa says: She looks great!Avatar Imagems.black parade says: awesome Emma .. it was really cool pics .... Emma is really lovely and nice by the way " Emma never was ugly "Avatar ImageTuesday says: I think these are the best photos I have seen of Emma. In a lot of the images we see of her in magazines there is an air of "dress ups", but these are gorgeous.Avatar ImageErinM says: Beautiful girl! Avatar Imagejenbabe705 says: Amazing! Emma is gorgeous!Avatar Imagehermyone08 says: Wow, good for Emma, what an honor! :)Avatar Imagepensive says: Emma's make up makes her look very different...not real... But I guess that's what modeling do to you. And if the dailymail is to be believed, the boys surrounding her are demanded by Emma herself. She showed up on the day of the photoshoot and freaked out cause there were originally girls who will model with her. Prettier, taller girls might steal the limelight, ergo - the boys. More effective if I do say so myself.Avatar ImageGret says: This is awesome! I love how classy Emma is! She looks great! yay! :D Avatar ImageLucilla says: saw the pics on perez hilton's site, amazing! emma looks so grown up, cool, gorgeous! Avatar Imagealegria35 says: I couldn't be happier for Emma. She's definitely one of the role models of this generation. Congrats. Avatar Imagekayzz says: She's so pretty. Good Job Emma! That's awesome!Avatar ImageLizbit says: So very cool! Yay for Emma!Avatar Imagedanaskeeter says: She is so beautiful!!Avatar ImageRaveKatie says: Ugh, I wish i had those clothes!!!! Congrats, Emma!Avatar Imagealisonshine says: I saw this on JustJared and I was so excited. I absolutely love Burberry, such a classic and timeless designer. And to have Emma as the face of Burberry! Now that's just amazing. The girl is so elegant and chic, she's a perfect choice (though, not going to lie, sometimes it annoys me how gorgeous she is because that's not what I picture Hermione to be like in my head). Avatar ImageFonty says: Still not sure what to think about her doing advertising, but the pictures sure look great. But I wouldn´t mind hearing her speak a little more. :)Avatar Imagesakuranbo07 says: Congratulations!Avatar ImageMidnightSun321 says: wow!!!! she looks gorg!!!!!!!!!!!!!!!!!!!!!!!!! i usually dont like burberry coz its chavvy(uk slang). dont like chavs. but she has totally changed burberry 4 me!! she looks amazing!Avatar ImageHeavenly_Horcrux says: Congrats Emma!Avatar Imagex_Potter_Lover_Forever_x says: WOW! Congrats Emma! Wicked pictures, you're so lucky! Hope everything goes brilliantly (I'm sure it will!) :) Good luck! :DAvatar ImageLeeann says: great news. i'm glad to hear it.Avatar Imagecheeserpleaser says: I doubt I have ever seen Emma as beautiful, as gorgeous, as breathtaking, as she is in these images. Her contributions to Burbery will prove immensely helpful and beneficial to the company, as far as I am concerned.

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