Magical Moving Photo Type Ads Due for Limited Copies of Entertainment Weekly

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Aug 20, 2009

Posted by SueTLC

Thanks to everyone who emailed today regarding the news of a clever real world Muggle marketing and advertising campaign that will echo the moving photos seen in the Daily Prophet. The BBC reports that on September 18, readers in LA and New York who purchase a copy of Entertainment Weekly will see their issue contain special video -in-print ads. These will be “slim-line screens – around the size of a mobile phone display,” and have a “chip technology used to store the video – described as similar to that
used in singing greeting cards – [which] is activated when the page is turned.” The Telegraph also reports that these 90 second video ads will “show clips from future CBS programmes and an advert for a
diet cola.”





119 Responses to Magical Moving Photo Type Ads Due for Limited Copies of Entertainment Weekly

Avatar Imagecghambright says: Lmao!! This is hilarious! I can't believe HP is having this kind of affect on modern technology. I wonder what scientists are going to try to do next...portkeys? I love it! I wish I could get this issue, but I don't live in NYC or LA. :(Avatar ImageEmilyDeibert says: Whoa. No way. Is this actually real?! I want one =)Avatar ImageLillylove says: Ahhh...the ever reaching effects of Harry Potter. We knew it was more than just a "children's story!" HA :)Avatar ImageWON_TWO says: THAT is seriously cool!Avatar Imagegryffindor1991 says: that sounds so cool. i wish i could get one of those copies.Avatar ImageHorcruxalej says: thats cool iv seen stuff kinda like this beforAvatar Imagechaos35 says: so many stuff from the Wizarding World are becoming a possibility in the Muggle World. There's the invisibility cloak, Weasley's clock, and this one.. I hope we'll be able to make Quidditch possible soon--like in my lifetime!!Avatar Imagegryffindor1991 says: that sounds so cool. i wish i could get one of those copies.Avatar ImageOddape says: Apparently the screens are 2.7mm thick... that could make for some large Entertainment Weeklys! My favorite part though is that they have rechargeable batteries, so you can watch your pepsi ads again and again! XDAvatar ImageMatea says: Daily prophet!!!!!!!!!!!!!!!!!!!!!!!!!!Avatar Imagewordsaremagic says: I wonder how much per unit this thing will actually cost. I see huge markets right now in Greeting Cards. I could also imagine books with moving images, using a small replaceable battery. Such books would be more than entertainment. Think of the educational possibilities of a text that SHOWS a process, whether the process is a video or a moving drawing or the steps for solving an equation . . .Avatar ImageFresca says: Those will be ads that will be darn hard to ignore! What a hoot!Avatar ImageMoose_Starr says: Wow ... this is so cool. HP is gradually influencing everything. Who knows, maybe ten years from now all newspapers and magazines will have moving pictures. Like, right now the pic is going to be kind of thick so it would not be practical to fill a newspaper or it would be huge. But, when you think how big cellphones were even a few years ago and how small they are now, it's plenty possible that moving pics can be slimmed down, too. Avatar ImageHattFerg says: i think i might have to buy one!! I hope they do this with a Harry Potter add too!Avatar ImageLuce_depp says: They have invisibility cloaks Choas35??? that's crazy! This is pretty cool...little bit of a waste of time for inventors but still coolAvatar ImageWingardium Leviosa says: Wow! I really want one!Avatar Imagemjkalldaway says: wow. HP is really affecting everything! next their going to have broomsticks, portkeys, and apparration tests!Avatar ImageHermyGrnger says: I want one! I'll be in NYC not long after that but long enough not to get one!Avatar ImageHermyGrnger says: I want one! I'll be in NYC not long after that but long enough not to get one!Avatar ImagechrisbDTM says: pretty cool!Avatar ImageHermione Elizabeth says: That is so cool! :) I want one!Avatar ImageMorgaine of Avalon says: sweeeeetAvatar Imagemaimiaa says: ahaha that's neat? pretty cool stuff.Avatar ImageLoony4ever says: I want this magazine!!!Avatar Imagetinagin says: "Ingenious these muggles." LOL!!!! I only wish I lived in NY or LA. Avatar ImagePols says: this is really cool, i wish i could get one!!!!Avatar Imagewandmastercalum says: Seriously COOL!!!Avatar ImageGanduean-Vampiress says: Will this come to CanadaAvatar Imagesholstom says: Wowe that is just insanely awesomeAvatar ImageHPNAIV says: Maybe they'll make broomsticks next :D That'd be exciting. Haha.Avatar ImageFloridianFlounder95 says: lol! It sound s awesome! But I already heard about something like this on CNN...I forget what it was...Avatar Imagehpfrk736 says: That is pretty coolAvatar ImageRaveKatie says: lol that sounds reall cool!! :DAvatar Imagemarymackie says: Rock on Daily Prophet!! Although incorrigible at times, you are a trend-setter now!!!Avatar ImagePollytomat says: Cool!!! Unfortunately, I won't be able to buy one but will anybody tell me how it will work??? :)Avatar ImageAntiochPeverell says: i'll be picking one up september 11th since i'll be in NYC.. maybe i'll make a youtube vid or something so everyone can see it.Avatar Imagedaharja says: I wonder if the magazine will be more expensive because of the additional technology. I'm so happy I live in New York! I'm definitely going to buy a copy just for that. Hopefully it's an interesting issue otherwise. I feel like that would be the weirdest thing to see. I'm so excited! Harry Potter makes the world a better place for everyone. ^_^Avatar ImageMera004 says: Holy crap, that is soo awesome! :D I wish I could see those magazines in person. I hope that people keep inventing stuff that are similar to the HP Wizarding World. :D Avatar Imagehpmovies56 says: i get entertainment weekly, but dont live in LA or NYC! :(Avatar ImageDanielaNC says: This is absolutely amazing! I can't hardly believe it! Are we in front of a revolution in graphic media?Avatar Imagepixi_jo says: There will be screens installed into the paper?? WhowAvatar ImageGiant Squid says: coooooooool!!!!!!!! I think they should do Harry Potter adds like that!Avatar ImageParkinsonpansy says: I want one!!!!!!!!!!!!!!!!!!!!Avatar ImageParkinsonpansy says: I want one!!!!!!!!!!!!!!!!!!!!Avatar ImageGiant Squid says: It can hold 40 minutes of video?! No wonder its thick! Imagine if it could only hold 30 seconds..... then, it would be thin enough to be in newspapers and magazines and it would not just be for people in LA or NYC! (so I could get it)!Avatar ImageRhiannon7 says: Why just NY and LA. :-( They always get the fun stuff.Avatar ImageSidish_black6 says: Ok, who will send me 1 copy of that mag ?? Avatar Imagehermyone08 says: That sounds really cool, i get Entertainment Weekly, but i don't live in NYC or LA, :( Avatar ImageRHrSoulmates says: I hope this means that *subscribers* in NY and LA will also get this edition. I don't want to go out and buy another one (though in that case, I'd probably just take a peak at it in the supermarket). Avatar ImageMidnightSun321 says: HILARIOUS!!!!!!!!!!! hahahahaaaaa!! li do luv a good bit of muggles trying 2 be wizards and witched kinda thing :PAvatar ImageStiny.net says: Actually, this slim screen technology has been out for more than a year now. Originally, they imagined using it as a wallpaper to transform your wall into a giant TV. The problem with the earlier models was the tubes in the TV would burn out extremely quickly, in a matter of an hour or less. It wasn't very practical then, but they've improved the technology somewhat... Still won't last enough for ordinary TV viewing, that is, but good enough for the once or twice that you read the magazine article.Avatar ImageMikaMaxwell says: Oh my god, I want to buy a copy!! This is marvelous!Avatar ImageAndygirl14 says: wait.. they mean NYC dont they? =[Avatar ImageAndygirl14 says: well obviously ill have to buy a copy then!Avatar ImagePaintTheSky says: I can definitely see WB using this technology to advertise Deathly Hallows in magazines over the next two years.Avatar ImagecrazyforSeverus says: Wow! I wish I lived in New York or LA in order to buy one. I bet the newspaper will be more expensive then normal. I think it's cool the idea of moving pictures, but we get to see commercials on TV. Also, I think it would be cool if future cameras took moving pictures like in Harry Potter, but most digital cameras have video. Even though it is cool to see the advancements in technology, I don't think this will be really that life-changing.Avatar Imagespicefan1978 says: I want one of those!Avatar Imagesplashfanatic says: Oh, I am so amused by this! It's times like these I wished I lived in those areas. XDAvatar Imagespicefan1978 says: I want one of those!Avatar ImageLauraKeaton says: all i can picture is 50 years in the future when my grandchildren will look at me with pity when i tell them there was a time none of my print ads moved and i actually had to read them. lmao. we muggles do pretty good for ourselves without magic, don't we?Avatar ImageHufflepuffler says: Wow! Them crazy muggles.Avatar ImageAudreyLouiseLovegood says: WOOOOOOOOOAH!!!!Avatar ImageAudreyLouiseLovegood says: Magic is slowly becoming reality!!!!!!!!Avatar ImageAudreyLouiseLovegood says: Magic is slowly becoming reality!!!!!!!!Avatar Imagechaos35 says: @Luce-Lupin: There are already plans for it. They already know the physics behind it, and I think they even have a prototype already made, though I'm not too sure about that. It was on here about a few months ago. I've read an article in a magazine about invisibility cloaks too.. that was a couple of years ago..Avatar ImageKyatenaru says: Quidditch is possible...on bikes. And we're totally LARPing a Quidditch game for senior week at our school. :DAvatar ImageFlora Lovegood says: That sounds pretty weird...I'd love to see it...maybe someday all mags will have these ads!Avatar ImageNimbus-X says: That is awesome! I want one...Avatar ImageNimbus-X says: That is awesome! I want one...Avatar ImagePhylis says: That's cool. I can see those hitting the market big time.Avatar Imagelucylovesrupert says: http://thescorecardreview.com/news/2009/08/20/harry-potter-and-the-deathly-hallows-split-harry-potter-and-the-half-blood-prince-dvd-blu-ray-release-date/4955 DEATHLY HALLOWS SPLIT!!!!Avatar Imageoldenoughtoknowbetter says: And they say magic isn't real...Avatar Imagedeadtree says: I heard that they were working on these... when I was in junior high! Seriously! That was like 10 years ago. It's about freakin time! Avatar Imagelexuslovesweasleys says: im going to have to buy a copy i think its brilliant even if it seems a little crazy Avatar ImageVincenza says: That is cool!Avatar ImageVincenza says: That is cool!Avatar ImageKissa says: Woah! That sounds so cool! I wonder if there's any way I can get that issue of EW over here -- I wanna see that! :)Avatar ImageAsi says: Great, It's an other prove of how much JKR teaches all of us!!!Avatar ImageBewareoftheNargles says: Oh hahaha that really makes me laugh. And I'm so proud of HP and I'll always be glad to live in a world that has been influenced by it. It'll make our lives feel even more magical!Avatar Imageiloveeeharrypotter says: Ahhh i want one! why are they only selling them in NYC and LA!? I realllllyyy want one i hope that theyll sell them other places!Avatar ImageLunaMum says: They need to do that for movie trailersAvatar ImageMugglemadness says: amazing. hurry up future! its strange how the further we go technologically the closer we get to magic!! Avatar Imageellabellatrix says: incredible!Avatar ImageAsta says: Coooooooool........Avatar ImageAsta says: Wow!!!!!!!Avatar ImageHermione_Granger1987 says: Amazing!!Avatar Imagehp29 says: That's so awesome! I want one :) Avatar ImageMiliMalfoy says: oh wow!! that is amazing! eckeltricity rocks ;)Avatar Imagelevi-OH-sa not levio-SA says: ah those muggles! Avatar Imagecheeserpleaser says: Wow. I hope to see video of these advertisements surface online, if I am unable to view them physically!Avatar Imageemdash84 says: NEAT! must get my hands on a copy of that EW. :)Avatar Imageemmabonkers says: Unfortunately for me i don't live in LA or New YorkAvatar ImageCandyCane2304 says: Why just NY and LA? Not even Chicago we're a big city .Avatar ImageLady of the Lake says: Is the Midwest not cool enough for the fancy Entertainment Weekly? Avatar Imagebrooke1774 says: I can't believe Harry Potter has had this effect on us Muggles! I'd LOVE to see one of those papers in person--I can't even imagine my reactions when I see it.Avatar Imageccking says: THAT'S AWESOME! Harry Potter has had such a positive influence on the muggle world =].Avatar ImageKimberlyZ says: yes i heard about this on the radio yesterday (680 news) XD and that's seriously cool!! i wish i lived in LA or new york because they get to see it first!! i wonder if someone can make a video of the magazine...Avatar ImageKimberlyZ says: yes i heard about this on the radio yesterday (680 news) XD and that's seriously cool!! i wish i lived in LA or new york because they get to see it first!! i wonder if someone can make a video of the magazine...Avatar Imagesunlitdays says: thats awesome!!!! wow go hp! ...just a question, but does anybody know when we will get another pottercast? maybe its just me and my compy, but i havent gotten one since hbp came outAvatar ImageLulubelleI says: That is awesome.Avatar ImageDumbledore1996 says: awesome!Avatar ImageFifi says: That is the coolest thing i have EVER heard of. I hope when they see that its a good idea theyll do it to papers in other countries.Avatar Imagemadman1277 says: Awesome Avatar ImageH.P.2009 says: Sounds Pretty coolAvatar ImageCatherine says: awesome...wished i lived in NYC or LA though! yeah, i read about the invisablity cloak! its awesome it has to deel with the projection of light onto a certian material, it will take on the look of its surroundings and such!!!Avatar ImageDartFrog says: Oh yes, thin film technology digital signage. Believe it! A star-up company made a few proto-types in the 90's but waaay too expensive. IBM showed their version last year. With HP world opening, this will be a good investment to hype the park. (Wait 'till you see the vertical, transparent glass, touchscreen projection from a certain processor company.) Any way, I be waiting to see who hogs and flog's 'em on the internet. Hopefully, I'll can get one! It's great that this is being applied to something so positive.Avatar ImagePineappleCrush says: Yeah, actually the Uni I go to, Arizona State University, has been a part of the team that created this and has been working on this for several years now! They have even been running tests in some of our print media around campus! It's really neat!!Avatar Imagedumstrawberi89 says: that is so amazing!Avatar ImageJadeDanielle says: Hmmm...interesting! If only I lived in either of those places!Avatar Imagehermionenluna says: that is soo coolAvatar Imageaj_ellybean says: Why just in LA and NY? I want one too! :)Avatar Image42sk8ter says: whoa that is so kewl. technology these days...Avatar Imagemildi says: If you haven’t found it yet - we can see how it works: http://www.wired.com/epicenter/2009/08/cbs-embeds-a-video-playing-ad-in-a-print-magazine/ Unfortunately I won't be able to have it, but I really think that's so cool! Avatar ImageMellzey72 says: neat!Avatar Imagex_Potter_Lover_Forever_x says: OMG!! This is seriously beyond the valley of coolness!! I want one!! But I live in the UK. :'(Avatar Imagedcsbelle says: Once again, life imitates art.Avatar ImageNot Slytherin says: Okay! That's hilarious.Avatar ImageHermioneRon4ever says: This is SSSSOOOO kool!!!!! Too bad I don't live in either of those places :(Avatar ImageKatieP09 says: I want one!!!

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