Tomy to Make Toys, Games, More for Harry Potter and Deathly HallowsDH Film
Harry Potter product watch continues today as we now have confirmation there will be new toys games and more for the upcoming two films of Harry Potter and the Deathly Hallows. Toy news Magazine reports that TOMY is the new European regional master toy licensee, and the three year deal "will see the company launch a range of action figures, games, electronic toys and role play items for Harry Potter and the Deathly Hallows - the two-part movie finale due for release in November 2010 and July 2011 respectively." The piece continues:
At last word, NECA still holds the US incense, with EA due to release the LEGO Harry Potter video game early next year, however no confirmation yet on the Deathly Hallows game.
"The agreement, which covers the UK and EMEA, also allows Tomy Europe access to the entire World of Harry Potter back catalogue. This includes all the style guides and artwork developed for all eight films, representing the most comprehensive asset library ever available for licensing...Pilar Zulueta, senior VP and general manager, WBCP EMEA, added: "We're delighted to be welcoming Tomy Europe on board as the regional master toy licensee for Harry Potter at the most exciting point in the history of the licensing programme.
"Harry Potter and the Deathly Hallows may mark the conclusion of the story, but from a merchandise point of view it is the start of a new chapter as it's the first time that the entire propery artwork collection will be available to our Harry Potter partners. "Tomy Europe has a global reputation for creativity and innovation and we are confident that they have the expertise and vision to provide Harry Potter fans with a range of products representative of this global franchise."