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Emma Watson Launches Ethical Fashion Line Due out in February 2010

Posted by: sue
September 17, 2009, 12:01 PM

Emma Watson's official website has been updated with the news that the Hermione Granger actress will be collaborating on a fashion line with People Tree, the sustainable and fair trade fashion brand. According to her site and as reported in the Guardian, all proceeds from the line for young people will be donated to People Tree Foundation. Emma Watson said:

"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."

Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories. The People Tree website describes the collection: "Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection."
The paper also notes "Much of the range uses organic and fairly traded cotton. The clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal."

Good Luck Emma!

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738 Points

What a great way for Emma do have fun while doing good! You go, girl!

Posted by bettb [ITC!] on September 17, 2009, 12:07 PM report to moderator
41 Points

oh. hmmmmph. I’ve got some re-cycled banana paper notebooks:D that counts too? :D:D cheers everyone:D

Posted by lady_anne on September 17, 2009, 12:12 PM report to moderator
2333 Points

I LOVE EMMA!!! She is amazing

Posted by theREALGinnyWeasley on September 17, 2009, 12:15 PM report to moderator
22044 Points

Wow!! So cool!

49 Points

Can’t wait to see what it will look like

Posted by protoj76 on September 17, 2009, 12:37 PM report to moderator
773 Points

this is amazing :) i hope it goes really well.

Posted by Sigourney♥ on September 17, 2009, 12:42 PM report to moderator
305 Points

I know everything is going to be beautiful, she has a great vision of what looks good… I just hope this is going to be different of other organic and environmentally friendly lines, and by different I mean affordable! :P

Posted by Carol Carvalho on September 17, 2009, 12:42 PM report to moderator
303 Points

This is amazing. Go Emma, I’ll keep a look out for this line.

Posted by Rose on September 17, 2009, 12:47 PM report to moderator

Does this mean she’ll give up on all the designer outfits which cost a pittence to make and cost a furtune to buy.

Posted by jain on September 17, 2009, 12:53 PM report to moderator
2408 Points

What a role modeal and I really want her cardy in that picture

Posted by KiwiMcI on September 17, 2009, 01:04 PM report to moderator
388 Points

Way to go Emma! Hopefully some of your style & design expertise will rub off on them. They tend to be a bit drab, at least the guys stuff.

Posted by Hydrus on September 17, 2009, 01:15 PM report to moderator
6352 Points

Emma, YOU ROCK!!!!!

Posted by KB Prez [ROAR!] on September 17, 2009, 01:19 PM report to moderator
1067 Points

OMG! I love Emma Watson! She supports Fair Trade!!! This is GREAT! Fair Trade Certified products was such a passion of mine in college, being at a Jesuit university. We petitioned and organized to convert our entire campus coffee line to fair trade. It’s great that she’s doing it with her clothing line. I’m excited to have this new option of social-justice friendly clothing and to see the publicity it will bring to the cause. My respect for Emma Watson just went way up! :D

Posted by eiVega on September 17, 2009, 01:20 PM report to moderator
4603 Points

: )

Posted by placebowiz on September 17, 2009, 01:27 PM report to moderator
241 Points

This is a really good idea :) I hope this is a success! (and that the clothes are affordable enough for me to buy one or two things!)

Posted by Linnyish on September 17, 2009, 01:50 PM report to moderator
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