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Emma Watson Launches Ethical Fashion Line Due out in February 2010

Posted by: sue
September 17, 2009, 12:01 PM

Emma Watson's official website has been updated with the news that the Hermione Granger actress will be collaborating on a fashion line with People Tree, the sustainable and fair trade fashion brand. According to her site and as reported in the Guardian, all proceeds from the line for young people will be donated to People Tree Foundation. Emma Watson said:

"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."

Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories. The People Tree website describes the collection: "Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection."
The paper also notes "Much of the range uses organic and fairly traded cotton. The clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal."

Good Luck Emma!

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2062 Points

I’m excited to see this line :)

Posted by Alice Weasley{Weasley's Queen} [ROAR!] on September 19, 2009, 01:16 AM report to moderator
36743 Points

I hope this turns out well for everybody.

Posted by simos girl {WBM} ~Lemon~ on September 19, 2009, 06:20 AM report to moderator
268 Points

Hope this works!

Really nice of her to join something like this!:)

Posted by Hmrc5 on September 19, 2009, 07:55 AM report to moderator
2866 Points

Great idea, Emma suits to Fashione model very much and I lik the idea of her taking part in all of that!

Posted by ~ Asi ~ on September 19, 2009, 11:50 AM report to moderator
70 Points

i love emma watson.
she’s not one of those over- the- top environmentalists/ humanitarians,
and she still contributes so much.
she’s such a good person.

Posted by duo_93 on September 19, 2009, 01:17 PM report to moderator
4452 Points

awesum :) i luv it how all the Potter actors and actresses are all into charity stuff :)

Posted by Beazy :) (Formerly: MidnightSun321 ) {!!ROAR!!} on September 19, 2009, 02:56 PM report to moderator
906 Points

can’t wait to see what the clothes look like! emma is so stylish, it’s gonna be great :)

Posted by Lucilla{ROAR!!} on September 20, 2009, 12:33 PM report to moderator
1055 Points

Sound’s amazing! Can’t wait. Congrats to Emma :D

Posted by ashes2phoenix on September 20, 2009, 09:20 PM report to moderator
692 Points

she is really taking up her responsibility. and she is amazing.

Posted by nsa (ROAR) on September 21, 2009, 05:48 AM report to moderator
524 Points

Way to go Emma.thanks for sharring what you have been given.

Posted by HGROSS44 on September 21, 2009, 11:48 PM report to moderator
73 Points

Yay! I am so glad she is doing something good with her fame….. and fashion!

Posted by hermione06 on September 22, 2009, 12:49 PM report to moderator
47 Points

This will be cool to see what the items look like and how wearable they are. I think my sister will like this too!

Posted by Drops_of_Jupiter on September 22, 2009, 10:06 PM report to moderator
44 Points

I will definitely buy it! Absolutely!

Posted by booklover4414 on September 23, 2009, 07:36 AM report to moderator
39 Points

i’ll have to keep a look out for this line, Emma has great fashion sense and it’s for a good cause. Nothing beats that!

Posted by rowena.ravenclaw. on October 18, 2009, 08:13 PM report to moderator
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