Light a Birthday Candle for Lumos Today With Newly Launched iPhone App

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Jun 01, 2010

Posted by John Admin

Lumos, the charity founded by J.K. Rowling formerly known as the Children’s High Level Group, has launched an iPhone app as part of their Light a Birthday Candle for Lumos campaign. As today is International Children’s Day, supporters are invited to light a virtual birthday candle; the proceeds from the purchase of the virtual candles will be used to help improve the lives of disadvantaged children by moving them out of institutions and into family-based care so that they can properly celebrate their next birthdays.

A press release issued by Lumos states that it is “the first UK-based charity to launch a global mobile fundraising
platform” and invites supporters all around the world to download the free mobile app. Information and news about Lumos’ work is featured on the app and supporters can choose between four interactive candles, each of which costs £1.19, £4.99, £19.99 or £49.99. Shaking the iPhone will move around the flame and it can be blown out temporarily by blowing into the microphone.

Chief Executive of Lumos Richard Alderslade addresses the importance of celebrating children’s birthdays:

There are one million children living in vast, depressing institutions across Central and Eastern Europe. Alongside malnourishment, maltreatment and isolation, the lack of a birthday may seem an irrelevance. However, as all parents know, birthdays play a very important role in marking the chapters of childhood and are a source of great happiness.

A mobile site has been launched for those without iPhones who can nonetheless access the internet on their phones. The mobile website can be found at m.lumos.org.uk and features information about how to download a virtual candle, tea party recipes for those hosting fundraising events and a number of fundraising tips. This website can also be accessed using a computer with internet access. For more information, go to the Lumos website via this link.





21 Responses to Light a Birthday Candle for Lumos Today With Newly Launched iPhone App

Avatar Imagenealiezealbie says: this is so lovely. i didnt think i could love jo more...i was wrong.Avatar Imagenealiezealbie says: woah i was first! craaazzyy! we love you jo! :)Avatar ImageGF_of_Seamus says: i only have an ipod touch, darn.Avatar ImageGiant Squid says: Good job JK Rowling! Amazing work!Avatar ImageNumeroUnoFan says: jo is doing it rightAvatar Imageharrypotterfreak101 says: I am proud to look up to Jo Rowling. She must be one of very few celebreties to actually feel what being poor feels like.Avatar Imagecheeserpleaser says: This is a fantastic effort.Avatar ImageLunabelle7 says: Sadly, I don't have an iphone--but this is awsome. God bless you, Jo!Avatar Imagegirlatty1 says: That's a great idea -- helping charity with apps.Avatar ImageFresca says: This is a good idea to help a great cause!Avatar ImageAbbyWeasley says: That is awesome!!!Avatar ImageWON_TWO says: LUMOS.... Never nox!Avatar Imagejhangelgurl says: Don't have an iphone but jo roxs none the less!Avatar ImagePollytomat says: Jo, we LOVE you! :)Avatar ImageFleur-de- Lily says: If only i had a iphone.Avatar ImageCatherine says: i wish i had an iPhone!!! but great job Jo! we love you so much for all the great things (like this) that you do!Avatar Imagehewy says: No iphone so no app. What a wonderful charity. Jo truly is one of the most generous people on the planet!Avatar Imagezstarsales04 says: Hello, everybody, I am new here. Here is something might be helpful for you.www.zstar.hk www.edgei-ds.cn (many movies to download)www.tigersupermall.comAvatar Imagemuggle..andproudofit says: awww! * sigh * if only I had a iPhone...if only I liked cell phones.Avatar ImageKaliOlive says: That is so sweet! Makes me teary eyed, getting it for my iPhone!Avatar ImageRowling Stones says: A candle for hope : )

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