New Images, Video, Interview from A/W 2010 People Tree Collection Endorsed by Emma Watson


Aug 27, 2010

Posted by John Admin

The People Tree website has been updated with new material from the Autumn/Winter 2010 collection endorsed by Emma Watson (Hermione Granger). The update include a number of new images, which can now be found here in our image galleries, an interview, a note from Emma and a video clip, which you can see here.

The actress writes of her visit to Bangladesh to better understand the impact of Fair Trade:

I still find it hard to convey what Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired.

Watson also explains that she was not “centrally involved” in the design of the Autumn/Winter 2010 collection but helped in the selection of a number of Fair Trade textiles featuring in the new fashion line. When interviewed, Emma spoke briefly about the processes involved in handmaking garments:

I always find it difficult to impress on people what ‘handmade’ really means. To make a simple garment they have to produce the yarn, hand-dye the yarn, get it onto the loom, then weave the fabric, cut it to the pattern, sew it into the garment and then embroider it – all by hand. It is so hard for people to imagine what it takes to create something and how special that item of clothing is.

Emma later continues:

I’ve been given a lot in my life and I have had so many fantastic opportunities. It’s really important to me that I try to give something back. I wanted to find the right thing and working with People Tree is so special and rewarding and the best way I can do that at the moment. I really believe in Fair Trade and I just want to see more of it in the world. I need to know there are more places like Swallows.

You can find the full interview on the newly updated website at this link.

31 Responses to New Images, Video, Interview from A/W 2010 People Tree Collection Endorsed by Emma Watson

Avatar Imageblessi says: Wow! Emma, that was a very great idea. good job and thumbs up for you :> Avatar ImagePhlegm De La Coeur says: yeah Emma! that black cardi she's wearing in one of the pics is super cute.Avatar ImageGryffindor_Girl_xx says: Emma rocks!! I love that lil' black dress!! AND I'm a fair trade supporter as well!! yayy!!! x)Avatar ImageWeenyOwl says: Good cause. People need to think about the consequences of how they spend their money. Most of the 'bargains' that we enjoy are based on the exploitation of resources and cheap labor in the Third World. I hope that the increasing availability of fair trade goods and 'microlending' for startups of small craft businesses (especially those headed by women) will help to lessen the miseries of world poverty.Avatar Imageharrypotterfreak101 says: She went to Bangladesh?! No one ever goes there, cause being one of the poorest countries in the world no one gives a damn about Bangladesh, I should know cause my background is bengali. The women there do work day night just to feed their families, there's factories there where women work till they can barely move but are barely payed a thing. It's good to know that people are becoming more aware that poverty strikes everywhere......Avatar Imagekbicprez says: I like People Tree’s fashions very much. They’re very stylish. But more importantly, People Tree is a Fair Trade manufacturer. What they’re doing with Swallows is critical in helping poor people gain more control over their lives simply because they are better able to support themselves. The world needs more businesses like People Tree. GOOD STUFF Emma! WELL DONE! Avatar Imagemark707 says: go emmaAvatar Imagesnunkiebrian says: I love what she's doing great cause and good on for her. I have a real issue with "celebrity" designers. Being a fashion designer myself I know how hard it is to get your designs into the public eye and She is a very lucky girl to be able to get her designs across to everybody. xxxAvatar ImageFleur-de- Lily says: Good EmmaAvatar ImageCatherine says: Awe, she reminds me of Jo :) ... its so lovely seeing HP stars using their position in life, and the great opportunities they've had to help others!!!Avatar ImageGiant Squid says: Great job Emma! Very good of her! She is so down to earth!Avatar Imagefloridianhp says: OMG! she went to bangladesh. im from there!Avatar ImageGarrett says: her hair... Avatar ImageSindi says: way to go emma :D so humble and loving :D Avatar Imageksddancer says: I loooooooooooooooooooooooooooove the clothes!Avatar Imagevicki_the_house_elf says: Hurray for Emma! Love the clothes, the cardigans are lovely and those wolly socks are so cute, just what i need right now, its suddenly got very cold in the UK. I've just requested a catalogue so i'll be able to get my hands on some fair trade yummyness :)Avatar Imagevicki_the_house_elf says: And the video of Emma with all the children is sooooo cute!Avatar Imageazaadpotter says: Bangladesh!! Nobody visits such a place due to its poverty and backwardness. Emma is really humble and kind to go there and help the people. Emma is awesome. Great going Emma. You rock!Avatar ImageRavenclawGirl13 says: Wow, that was really humbling. I think Emma is a wonderful, truly down-to-Earth person.Avatar Imagemagicmaniac says: wow how nice for emma!!!!! and it makes her look hotterAvatar Imagemagicmaniac says: i forgot to mention down to earth, i agree with all of youAvatar Imagemagicmaniac says: i forgot to mention down to earth, i agree with all of youAvatar ImageFresca says: I really liked the post above by Weeny Owl, and totally agree with her sentiments. Fair trade organizations really make a difference, and so do the groups that do micro-lending. Laubach is one literacy group that does that. They found that lending to women helped to improve their status in families, and that the women tended to build up a business with the loan. Helping the mother benefited the whole family. Avatar ImagePotter_Puella says: I love everything about this! The clothes are super-cute AND they are ethical. I also really love the pictures of Emma in the pink sari (at least I think it's a sari). Avatar ImageVienna says: way to go emma <3Avatar Imageharrygetsme says: oooh i especially love the little black dress and the blue cardigan. awesome emma!Avatar ImageEmmaria says: she's awesome :-)) go emma go poeple treeAvatar Imageliterarynerd says: Yay for Emma! :)Avatar ImageWON_TWO says: Very nice...Avatar Imagehallowedhearts says: I really love their designs. Maybe someday I can afford it! Avatar ImageNumeroUnoFan says: emma is really giving back

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