Pottermore Announcement: Details on J. K. Rowling’s Next Harry Potter Project; Video, Pictures, Press Conference Quotes

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Jun 23, 2011

Posted by EdwardTLC

Update: J. K. Rowling’s Pottermore announcement video released: WATCH HERE or below. Pottermore screenshots and publicity photos here. Info as we get it:

  • Pottermore is an interactive new Web site and reading experience with more than 18,000 new words from J.K. Rowling: Much more to come.
  • JKR behind the scenes filming the video picture.
  • An online experience to read, interact with and share the Harry Potter stories. Exclusive writing from J.K. Rowling and more.
  • Pottermore will feature infromation J.K. Rowling has been “hoarding” for years about Harry Potter.
  • Pottermore will be the exclusive place to purchase the digital audio books and, at last, eBooks of the Harry Potter series.
  • Pottermore was developed in association with the leading digital company, @th_nktweets
  • Pottermore was also created in partnership with @sony!
  • One million fans will get access to a beta on July 31, Harry’s birthday. It will be open for all in October 2011.
  • The launch of Pottermore will have more than 18,000 words from J.K. Rowling, but that is only a third of what she has written so far.
  • J.K. Rowling said this morning that there is a lot more content to come for the Pottermore site, and she will develop it as it grows.
  • This morning J.K. Rowling said that she and Harry have a “casual relationship,” instead of the serious kind they once had.
  • “I’ve never cried over a man as much as I’ve cried over Harry.” – JKR
  • The idea came from a conv. with her agent about how to help Harry live on in today’s digital age.
  • JKR downloaded eBooks for the 1st time this year and loved it – “a thousand books in your pocket” – tho she loves paper.
  • You will follow the story, get sorted into a house and get a wand (one of 33,000 possible combinations) – all crafted by JKR.
  • JKR is excited to include a long backstory on McGonagall – her childhood, ministry career, early heartbreak…
  • A lot of the Pottermore team is Hufflepuff, which JKR said is what “you want in a team – they’re workers!”
  • JKR said if you’re not sorted into Gryffindor you get even more exclusive content about your house.
  • Chamber of Secrets story to debut in 2012.
  • Also shown this morning, there will be info on Minerva McGonagall’s long friendship with Dumbledore
  • A lot of the Pottermore team is Hufflepuff, which JKR said is what “you want in a team – they’re workers!”
  • A physical encyclopedia may come one day, JKR said, but she is not positive.
  • Also mentioned that Vernon ad Petunia met at work, backstory also on Pottermore.
  • JKR on Pottermore: “I’ve worked with the most incredible team at TH_NK to make it come alive.”

Update 2: Scholastic, the US publishers of the Harry Potter books, has issued a press release, they say:

Scholastic is proud to be a key partner in the Pottermore project, including connecting teachers and parents from our school and online channels directly to ebook sales via Pottermore and providing marketing and promotion support. We’re excited about the new content from J.K. Rowling to go along with the books. This will surely inspire more interest in the series and bring a whole new generation of readers to Harry Potter. We’re pleased to support Pottermore because we know the power of the Harry Potter books to turn kids into lifelong readers, and we believe every child should experience Harry Potter ’ whether in ebooks or in print. In addition, Scholastic will receive a royalty on sales of the U.S. editions of the ebooks.

Update 3: JKRowling.com, the author’s official website, has been updated to note the announcement of Pottermore. The update, posted in the News section, reads:

You may have recently noticed a number of owls on various websites leading you to a YouTube film, where I have announced my latest, exciting piece of news.

POTTERMORE is a new web site, where you can enjoy an online experience based around the Harry Potter books, which includes exclusive new information from me. If you would like to see the announcement film please click here.

Whilst you’ll hear more from me on pottermore.com at the moment, jkrowling.com remains my own personal website for various content such as updated biography and bibliography, and links to relevant organisations, including the charities I support.

The AP was on hand at the press conference this morning. Photos can be seen here.
The owls continue to gather as the countdown ticks closer to the release of Harry Potter author J. K. Rowling’s anticipated announcement on Pottermore, her latest Harry Potter project. As we reported yesterday, press conference is said to be set for Victoria and Albert Museum this afternoon (UK time) regarding Ms. Rowling’s announcement. Leaky will have up to the minute updates on Pottermore so stay close!

Full press release below:

J.K. Rowling today, Thursday 23rd June, answered mounting speculation about the nature of her new project and announced Pottermore, a unique and free-to-use website which builds an exciting online experience around the reading of her hugely successful Harry Potter books, and is partnered by Sony.

The announcement today was heralded by the revealing of the website’s name via an online search for its letters, and a ˜coming soon’ holding page which received over a million visits within 36 hours of launching.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with J.K. Rowling’s publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans. As the Pottermore Shop develops, it is intended that it should include further products designed specifically for Harry Potter fans, offering a potential outlet for Sony products and services related to Pottermore. In keeping with Harry Potter’s international appeal, the site will launch in English, French, Italian, German and Spanish, with more languages to follow.

In the new website, the storyline will be brought to life with sumptuous newly-commissioned illustrations and interactive ˜Moments’ through which you can navigate, starting with the first book, Harry Potter and the Philosopher’s (Sorcerer’s) Stone. On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup.

At a press conference at the Victoria & Albert Museum in London, Rowling revealed some key features of the website. In an announcement which will thrill fans, she described how she has brought to life both the Sorting Hat and Ollivanders experiences from her books for the first time on Pottermore, by revealing the questions asked by the Sorting Hat – which places newcomers into their Hogwarts houses according to their characteristics – and the magic behind the Wand Chooser ’ which finds the right wand for each user from over 33,000 possible combinations. She also revealed glimpses of the new information she has provided on some of the best-loved characters.

J.K. Rowling’s announcement on YouTube and sony.com today revealed that Pottermore (along with the Pottermore Shop) will be open to all users in October 2011. From today, 23rd June, fans can submit their email addresses on Pottermore.com in order to be contacted by the site following the opening of registration on 31st July, Harry’s birthday. Also on that date, an online challenge will be launched, whereby the first million people to complete their registration will gain early entry into the website, and help put final touches to the experience.

J.K. Rowling commented,

“I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment ’ Pottermore has been designed as a place to share the stories with your friends as you journey through the site.”

Pottermore has been made possible with the support and partnership of Sony.

Sir Howard Stringer, Chairman, Chief Executive Officer and President of Sony Corporation, commented:

“Sony’s association with J.K. Rowling’s Pottermore brings together one of the world’s most innovative brands with the most successful book series in history, in a pioneering partnership that will help shape the future of story-telling. We are proud to be a part of it, both at this momentous announcement, and as we collaborate on its development over the coming years.”

On Sony’s partnership of Pottermore, J.K. Rowling commented:

“As I think people know, I am very protective of Harry and have always been very selective with any new initiatives, but I am totally committed to making this partnership with Sony and this wonderful new website a success. There are many companies I could have worked with on this ultimate digital expression of Harry Potter’s universe, but it is Sony’s unique philosophy of creativity in harmony with technology that made them my first choice as main partner. The spirit behind Sony’s make.believe philosophy is one that rings true with Pottermore’s own values.”

The detailed creative execution has been led by TH_NK, a leading UK digital agency, under the supervision of J.K. Rowling and the Pottermore management team, in co-operation with Sony. J.K. Rowling’s publishers, Bloomsbury in the UK and Scholastic in the USA, as well as her international publishers worldwide, have been active supporters in the creation of pottermore.com and the Pottermore Shop. Warner Bros, the makers of the hugely successful Harry Potter film franchise, is also one of the partners who have worked to support the launch of Pottermore through a variety of marketing, promotional and other efforts, and will continue to collaborate as the project grows.

The storyline of the second book, Harry Potter and the Chamber of Secrets, will go live on the site in early 2012. The Pottermore Shop opens when the site opens to all in October, selling complete ranges of the eBooks and digital audiobooks in a selection of languages, exclusively.

Designed for fans of all ages, the website has been created with child safety in mind, employing best practice and compliance with internet codes of practice in the UK, Europe and USA, and elsewhere.





230 Responses to Pottermore Announcement: Details on J. K. Rowling’s Next Harry Potter Project; Video, Pictures, Press Conference Quotes

Avatar Imagefredwillbemissed says: Staying glued to the computer! Avatar Imageazaadpotter says: Eyes glued to the countdown clock. :DAvatar Imageazaadpotter says: 25 minutes more ahhhhhhhhAvatar ImageLisa96 says: CANNOT WAAAAAAAAAAAIT!! What's it gonna be???? :OAvatar Imageazaadpotter says: OMG OMG OMGAvatar Imageluckypuff says: I am whiling away the wait by naming all the owls. hepzibah, henrietta, herminia, hermione, heidi, hayley....Avatar Image29puppy104 says: OH MY CHEESE... ON IT RIGHT NOW...O.OAvatar Imagedescreetlyabsent says: :D So excited!!! Avatar Imageazaadpotter says: @luckypuff: hedwigeon LOLAvatar Image29puppy104 says: Hehehehehe, my parents told me about, |"They're gonna reveal the owls." But, I already knew... OMGOMGOMGOMGOMGOMG I LOVE YOU JO!!!Avatar ImageEmilyDeibert says: AHH. 15 minutes.Avatar ImageCatherine says: i forgot my alarm clock was ten nminutes fast and got up a bit to early for this! but im too excited to go back to sleep!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Avatar ImageRubeusHagrid says: @luckypuff: I laughed so hard at that... I must start to do that..Why do all your names start with 'h'? Haaaha! Ahh I have a dilemna, watch live Mugglecast (I like Mugglenet as well), and later see announcement...or listen to it later in the day...Hmmm...Avatar Imagehermy007 says: by a happy mistake i got up at 5 my time...definitely staying up until 6 now lol. :D 13 minutes!!!!!Avatar ImageRemusRox says: I just want to sleep....Avatar Imageluckypuff says: @ RubeusHagrid, because it's fun!Avatar Imagedescreetlyabsent says: I love how when I was in school, it took me an hour to wake up fully, and for Harry Potter, I'm awake in five minutes. Avatar ImageAltogetherAndrews says: ahahaha @discreetlyabsent, ditto! There was no pressing snooze for me this morning.Avatar ImageChantii says: This is SO exciting!Avatar Imageazaadpotter says: Some of the owls on the countdown clock page aren't moving when we move the cursor onto it. Wonder whhy?????? LOL hehe just couldn't bear the wait. Just to relieve the pressure a bit :DAvatar Imageazaadpotter says: Some of the owls on the countdown clock page aren't moving when we move the cursor onto it. Wonder whhy?????? LOL hehe just couldn't bear the wait. Just to relieve the pressure a bit :DAvatar Imageazaadpotter says: Some of the owls on the countdown clock page aren't moving when we move the cursor onto it. Wonder whhy?????? LOL hehe just couldn't bear the wait. Just to relieve the pressure a bit :DAvatar Imagehermy007 says: holy dang!!!! love ittt!!!! :D :D :DAvatar Imagesirius33 says: It's here!!!!!!!!!!!!!!!Avatar Image29puppy104 says: It's a website of the books/official fansite/scavenger hunt|? OMG, alot of work/cool|!!! |:)Avatar ImageRhemas says: aww, same job different look. I was hoping for an mmorpg or maybe a weekly Hogwarts tv show(kind of like Saved by the Bell) done on BBC(and BBC America) every Saturday! Think of how long that could go on!Avatar ImageKay says: She is amazingAvatar ImageNevilla says: I am definitely excited about the e-books being available on Pottermore!Avatar ImageCatherine says: ok the site must be getting to many hits and crashed...it wont let me enter my email and it says Pottermore unavailable!Avatar ImageCatherine says: BUT I AM SO EXCITED!!!!!!!Avatar ImageReuben Elliott-Fisher says: OMG!Avatar Imageradishraven says: Oh my Wizard God!!! I came 2 minutes too late at the computer!!! The video is so sweet, I was smiling the whole time. This is so exciting, and definitely exceeds what I was expecting. Yipee!Avatar Image29puppy104 says: It wont let me submit my email.. Why?Avatar ImageFree Elf says: Hehe.. I named the owls too while I was waiting! But OMG THIS LOOKS SO COOL!!! New info as you read and more illustrations! YAY! :DAvatar ImageMariaKeis says: This is more than amazing . Waiting :)Avatar ImagelittleL says: I was right I think by saying she'll be adding new material to it then it must mean the encyclopedia in the online form :) Clicking on the Press Room shows you screen shots, looks a bit like myleaky but ahem a bit better (sorry leaky)Avatar Imagekbicprez says: She's going to give us new information on some of the characters! This is VERY EXCITING!!!Avatar Image1HarryPotterFan123 says: Hi, Could someone please help me? I think I was one of the lucky few, and got to a different page that looks like a desk and is letting me submit my email. However, whenever I press the button that lets me submit my email for notification, it always just reloads the page and doesn't let me submit anything! Help! Is anyone going through the same problem, or is it working for any of you?Avatar Imageroseteaxx says: I don't know if I can wait till October! This is so exciting!!!! ^_^Avatar Imagekbicprez says: @#1HarryPotterFan123, I had the same problem. I think the site may just be overloaded. It should ease up at some point - I hope! Avatar Image1HarryPotterFan123 says: @KB Prez [ROAR!] Thanks!Avatar Image1HarryPotterFan123 says: Oops, forgot to finish- I hope so too! Lets keep trying, let me know if you get anythingAvatar ImageSaskiaM says: I feel a bit betrayed. :/ Does anyone else? I mean, undoubtedly it will be cool, because this fandom has the money and popularity for anything, really, but... "the ultimate reading experience?" The ultimate reading experience is with a book. Just a book, where the readers' perspectives make up the story just as much as the author's words. Online, interactively, this can't be true -- it's going to be like the films in that respect, only written up by JKR, so we have to take it as canon... it WILL be canon. It just -- I feel like it changes what the whole point of reading the books is. I like the idea of a social community around Harry Potter, and I love the idea of the extra canon in general -- "tidbits", as she says, which I will snap up immediately -- but I don't want to take the edge off of how much I adore the books by turning it into a game like that. I really don't know what I'm going to do. I'll probably try it... skip over reading any of it, so I can still have that experience untainted through actual books... and find as many encylopedia-ish things as I can. I am frequently teased about being better suited to the Stone Ages, as I really hate e-books of any kind, so maybe this is just me and nobody else agrees and that's that. But it did seem slightly Big Brother and uncomfortable to me. Avatar Imagekittygurl212hpfan says: I've been trying to submit my email for a bit now I think the site is a little bit crowded for now. But I'm excited for Pottermore! From what the article says, the sorting and wand choosing is almost like an online Hogwarts! We're finally getting our owls!Avatar Imagevioletstory says: Ahhhh Another month :)Avatar ImageLilyWeasley says: this is amazing news and i am excited. i just cant wait and hope i am one in a million to view it in july. i dont know if anyone else was having problems with submitting their email, but i clicked the button alot and the page would reload. do they automatically have our email?Avatar ImageKoleda says: Way too excited!Avatar ImageHPandtheDA007 says: I am also having trouble submitting my email, but I would presume that is from the millions of people flocking to the website!Avatar ImagePrincessofBooks says: Eventually it should take you to a page where you fill in your email, I've got that far three times so far, but the site is so overloaded so I've just gotten errors after thatAvatar ImageAlec wick says: Up @ 3 I'm super excited, it was totally worth it can't wait for the 31!Avatar ImageDVM2B says: I don't know if I can go back to sleep. My mom asked if I was on Pottermore yet and I told her its not open yet. She was like, "you guys have to wait more?!" Seriously, were used to it by now. Won't it be weird when our kids can read all the books in a row without waiting and see any of the movies anytime? So weird...Avatar ImageNatalie says: AAAAAH.... I have submitted my email twice thus far and I get an error message afterwards... Avatar ImageDVM2B says: I can't get in either! I'm wondering when it will quiet down.Avatar ImageNorian says: I was really hoping for a MMORPG. Avatar Imagekellydofc says: I am so excited that we're going to get more info! Guess I am taking my computer camping with me so that I have a shot of being one of the million on July 31st!Avatar ImageEillac says: Hey! I found you guys! I was on the Pottermore group area and was like"Where is everyone? Don't they care about this?" But you were all hiding over here! I didn't even see this before.Avatar Image1HarryPotterFan123 says: JKR/Pottermore just tweeted, here is what she said: We know a lot of people are unable to submit their email address right now. Please be patient with us and try again in a few minutes. ~~~~~~~~~~~ So hopefully we'll all be able to submit soon!!!!Avatar Imagejedisakora says: Squee!!! Where is the link to sign up for a chance... Not seeing it....Avatar Imagejedisakora says: Squee!!! Where is the link to sign up for a chance... Not seeing it....Avatar Imagejedisakora says: Thanks for the info !harrypotterfan123 you're one minute a head of me.... Guess i'm going to have to wait till i get home from work. *pouts* stupid full time job that takes away all my fun..Avatar Imageweasleywannabe1997 says: It is all intriguing -- but of course the site is seriously overloaded and you can't get close to registering. I have almost gotten my info in several times, it always winds up crashing out. Will keep attempting, but if Pottermore ends up being a huge internet traffic jam, I am disappointed!!!Avatar Imagegreenfire says: @littleL did you happen to take screen shots of the press room page? it was just blank with a coming soon sign when i went there.Avatar Imageshi suisen says: Woohoo~ I've submitted my email!!! So excited ^_^Avatar Image1HarryPotterFan123 says: @jedisakora No problem! Oh, and for signing up, we THINK that you had to be one of the first people on www.pottermore.com We've tried it on a different CPU and it just led us to the same old pink Pottermore page. Let me know if you're able to go on it though! Avatar ImageMaxtina Potter says: it IS the MMORPG, and the ENCYCLOPEDIA, and the SOCIAL NETWORK.... It's a combination of so many things fans wished!!! :DAvatar ImageJennyLA says: I having trouble with the email too. but i guess that's to be expected :-) I'm so happy it not some huge video game thing! This is going to be great. And I'm also glad that we might see an encylopedia in writen form some day. AAAHHHHH! I'm so so happy!!!!Avatar ImageCatherine says: OMG MORE INFO AND WRITTINGS FROM JO???? AND HUFFLEPUFF IS RULING POTTERMORE--WE FINALLY HAVE SOME RECOGNITION!!!!! OMG I DONT KNOW HOW MUCH MORE EXCITEMENT I CAN TAKE BEFORE I BURST!!!!!!!!!!!!!! SQUEE!!!!!Avatar ImageRubeusHagrid says: Oh my gosh.. I am crying happy tears. I love Jo. Thank you..for everything <3Avatar ImageJennyLA says: @greenfire yes! they look great!! try back in a little because theya re there.Avatar Image1HarryPotterFan123 says: @shi suisen How? We're still having trouble... its not working for us. Was there anything else that you clicked? What happened once you submitted?Avatar Imagechloe g says: OH MY ! This sounds soooooooooo exciting!! I CAN'T WAIT!!!!!Avatar ImageEillac says: Where do you put your email? I don't see anything.Avatar ImageButterBeer23 says: I cant see anything either...can anyone help pleeeeeeeze x Avatar Imagepolyjusposhun says: Wow - it was not obvious to me, but I clicked on the Sony make.believe link and at the bottom of that page is the Press Room where there are pictures of what some of the pages look like! Awesome. I am really looking forward to this. On July 31 - they need to give a time it will open up to show the next step - meaning we need a countdown clock for that too. : )Avatar Image1HarryPotterFan123 says: @ButterBeer23 @Eillac Some of us who entered early got to go to kind of like a hidden website- it lets you submit your email, although its not working yet.Avatar ImageEillac says: Oh, well I never would make it anyway... But this Pottermore thing is amazing! :D Yay, more things to wait for! Maybe that's what it meant by potterMORE. More waiting...Avatar Imagemuggleindenial says: It's 5am West Coast time, but I'm glad I got up early, because missing this announcement would have been horrible. So excited for July 31/October! Hopefully I get to be one of the 1 million!Avatar Imagepolyjusposhun says: P.S. According to the FAQs on the Pottermore site, it just says come back on 31st to find out more, it is not saying the email notification is part of how you get early access. Avatar ImageArgyron says: I don't know if anyones seen this but http://www.pottermore.com/en/press has some cool pictures of the unreleased pottermore websiteAvatar ImageArgyron says: I don't know if anyones seen this but http://www.pottermore.com/en/press has some cool pictures of the unreleased pottermore websiteAvatar Imageginny_weasley1998 says: @nevilla I am too!! I was a little disappointed when they said not till the end of july for some ,the rest October ,because I thought it was opening today... But after the video it looks awesome...what I got from it was, we get to kind of shape certain parts of the book?! Thank you Jo! We all love you!Avatar ImageMariaKeis says: It won't submit my email .. ARG !Avatar ImageMariaKeis says: It won't submit my email .. ARG !Avatar ImageMariaKeis says: It won't submit my email .. ARG !Avatar ImageDeliaDee says: This all sounds shockingly fabulous and I can't wait to sink my grubby little hands in the website - but I do wish for a physical encyclopedia. Real books are still the best way to read.Avatar Imagegreenfire says: After forever clicking on the submit button and three error pages when I did get to submit it, finally my email went through. You just have to keep trying peeps!Avatar Image1HarryPotterFan123 says: ARRRGGGGHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I was on Pottermore, clicked Submit Your Email, and it finally loaded it! I filled out everything, pressed Submit, and then it was taking FOREVER to load, so I waited for it to load, and then it didn't Submit, but went back to the regular pink Pottermore page!!!!!!! Luckily, I was able to get back, but now I will have to wait again for it to work!!!! ARGH!! Oh well, its COMPLETELY worth it ;D Avatar ImageExpectoPatronum512 says: How do you register? I haven't found out where to register yet...Avatar ImageWant to be a Weasley says: My email is finally submitted!! Glad they have all of the Hufflepuff's working, guaranteed to be wonderful :-) Also, hoping for an actual physical book of the Encyclopaedia, but I will take whatever info. I can get!Avatar Imagesboyer06 says: omg this sounds epic!! i love it!! but please please have a physical harry potter encyclopedia!!! digital isnt the same!!! as far as ebooks i could have cared less. i like to be able to actually hold the book and see it on my bookshelf. especially when their as amazing as harry potter!!Avatar Imagekellydofc says: Have managed to get through twice only to get error messages both times. I think I will try back tonight or tomorrow when the site will hopefully be less busy. And on a side note. Petunia had a job? That is a surprise!Avatar ImageTx Highlife says: the site is flooded and I can't get my email submitted. :(Avatar Image1HarryPotterFan123 says: It said that: Due to overwhelming amount, we cannot take your email address right now. Please be patient and come back again later Or somonthing like that. *Sigh* Being a Harry Potter Fan is exhausting ;) COMPLETELY WORTH IT THOUGH :D :D :D :D :D :D :D :DAvatar Image1HarryPotterFan123 says: Sorry not amount, demand. AND NOW I LOST THE SITE AND CAN'T GET MY EMAIL SUBMITTED!!! WHAT IF I CANT GET BACK!!!!! NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!! WILL SOMEONE FWD ALL THE EMAILS TO ME?Avatar Imagesirius33 says: For more info on Pottermore, go to my website http://pottermania.oweb.officelive.com.Avatar Imagesirius33 says: Sorry, the real link is http://pottermania.web.officelive.comAvatar ImageSherette7769 says: Keep trying .... just got through myself - don't give up!Avatar ImageLoonyLPoynter says: this is gonna be bloody fantastic! i think im most excitied about the "hoarded information" :DAvatar Imageradishraven says: I'm so happy the site crashed! The potterheads are taking over! I was right about one thing: we will get Mcgonagall's story...so looking forward to that...meanwhile my computer is getting slow and the sites are all blocked.Avatar Imagekiwimci says: I'm stoked now, when I heard it was gonna be like a game I didn't think much of it but this sounds fantastic. Can't wait til October (or July if I'm lucky)Avatar Imageluckypuff says: AH! I got to the page where you write your email, and then made the stupid mistake of actually trying to read the terms and conditions! (for more info on what it was going to be, you know) And thenit wouldn't let me back! mmerg!Avatar Image1HarryPotterFan123 says: I just realized I'll be at camp on Harry's birthday.... :( which means I won't be able to check out Pottermore. Oh well, I'll get someone to text it to me. But still, it won't be the same... :( :( :(Avatar Imageanne1 says: This sounds absolutely amazing. 18,000 extra words and counting! I can't wait. I read Tales of Beedle the Bard for the first time on holiday recently (I'd been saving it) and I wasn't disappointed, especially with the hilarious footnotes. JK Rowling is such a creative writer when it comes to creating 'factual' information about the HP world. I'm also intrigued as to which house I'm going to be sorted into. I think I may be a Hufflepuff bordering on Ravenclaw. I do still look forward to a physical encyclopedia someday too.Avatar Imagekbicprez says: I would love to see more back-story about Hermione. We learned so much about Harry & Ron's families and their lives outside of Hogwarts. But we know so little about Hermione's. Avatar Imagenitaro48 says: WOOOOOOO!!! I am so excited! Pottermore sounds amazing! I cannot WAIT for it to open :) Sososososososo happy right now.Avatar ImageSherette7769 says: I agree it would be fun to learn more about Hermione.Avatar Imagemencia says: FINALLY my prayers have been answered, thank you so much Jo for finding a way to kee HP alive for generations, something I can share with my children and maybe even grandchildren someday. I'm so excited i hope I'll be in the first million :)Avatar ImageDlcohm7 says: How are any of you able to see a place to add your email? When I am through with the you tube video it says follow the owl,but how? I click on it flowing and it takes me to Pottermore page that still says 'coming soon' with two owls that when clicked on take me back to the video! So I don't see anything else.Avatar ImagelittleL says: whoever couldn't see the screenshots here is a direct link. (I love how her signature is part of the design) http://assets.pottermore.com/emcp/downloads/pottermore_gategryffindor_230611.jpgAvatar Imagelauren77 says: Yay its great!!! Though the site must have crashed cuz its too amazing and wont take my email :(Avatar ImageYrael says: If you can't get any more info (due to site traffic) I've posted alot of it : http://www.facebook.com/media/set/?set=a.237297709615113.69106.100000046565107 that is pictures and alot of the info from press release Avatar ImageSherette7769 says: @ Dicohm7 - Not sure what the secret was to getting to the point to add your address? I didn't have a problem getting right on the site to add my e-mail ... it just took forever for it to actually go through. Sorry I can't help!Avatar ImageYrael says: Still working on getting my e-mail submitted but at least I was able to view all the press release info. Avatar ImageYrael says: Still working on getting my e-mail submitted but at least I was able to view all the press release info. Avatar Imagecantspellathing says: I can not wait! Avatar ImageCatherine says: Due to overwhelming demand, we cannot take your email address right now. Please be patient and come back later. message and theres one on twitter too! they had a lot of success today, and some how i dont think they expected half o fit :) haha! oh well! we'll be patienct JO!Avatar Imagecantspellathing says: i hate to say this but i think that i'm going to have to waint until some of the traffic to pottermore dies down before i get my email submitted:(Avatar ImageDlcohm7 says: Is anyone else not seeing anything but 'coming soon' on pottermore? I even went to twitter pottermore,clicked on there site to get to it.Two owls,pottermore,coming soon,click on owls, they take you to the you tube video.This is upsetting seeing how some of you are able to see more.What did you do to get there? Avatar Imagecantspellathing says: @JK.jr. 2 - go figure. I guess she does not know how active the fan community still isAvatar Imagecaitiesus says: This is the kind of thing i was hoping it would be! SO excited!Avatar ImageMahin says: OMG!!!!! JO YOU ARE AMAZING!!!Avatar Imagedobbyzgirl says: MagicalAvatar Imagedobbyzgirl says: Magical.Avatar ImagelittleL says: @Dlcohm7 try clearing your cacheAvatar Imagedaldula says: oh i can't wait i'm so excited and i didn't know what i'd do once the films are over so i'm so glad for this new websiteAvatar Imagedobbyzgirl says: Oh my Godric's Hollow! I want so much to be one of the first million! I'm going to be up at midnight on July 31 (Happy Birthday Jo and Harry) Please wish me luck. First Commenter!Avatar Imagedobbyzgirl says: Oh my Godric's Hollow! I want so much to be one of the first million! I'm going to be up at midnight on July 31 (Happy Birthday Jo and Harry) Please wish me luck. First Commenter!Avatar Imagedobbyzgirl says: Oh my Godric's Hollow! Again! When i went to this page there were no comments. I thought i was the first! I really need to learn to refresh the page!Avatar ImageNundu says: I've tried multiple times to register my email account, but when I click on the 'email' button, the screen blinks, but nothing happens. :( Any ideas?Avatar ImageSaskiaM says: Despite my dislike of e-books and online reading, finding anything out about Professor McGonagall's life would be beyond amazing. She was my favorite character for years; I remember trying to do her Scottish accent when I was little. So I will be a slightly skeptical but still-excited visitor to Pottermore.Avatar ImageNat15 says: OMG!! It's on!! :D Avatar ImageNat15 says: OMG!! It's on!! :D Avatar Imageratorr2 says: Sounds great. It doesn't seem like it was "equally exciting" as a new book to me. Now we have to wait another 4 months to even try it out. I'm tire of waiting. I think I would've rather not know about it until it was ready to go online.Avatar ImageLily Evans30 says: I'm signed up for the email! :D Avatar Imageratorr2 says: On the email thing: Here's the direct link to enter your email but right now it says that it's overwhelmed and to try again later. http://www.pottermore.com/en/notifyAvatar Image1HarryPotterFan123 says: Still trying to submit... :(Avatar ImageLily Evans30 says: I'm signed up for the email! :D Avatar ImageEowynCarter says: ebooks ebooks ebooks. That made my day :)Avatar Imagerainbowapplefizz says: So excited to be able to purchase e-books! Finally, a use for my iPad! Avatar ImageDlcohm7 says: @littleL thanks,but my computer is fine.Went on her you tube and every other place,all ok.But pottermore just says 'coming soon'.Can't be the only one that's weird.Are all of you who are able to get on from the states? I am.So I am majorly jealous with the pics they are showing of the site.Not seeing any of that.Avatar ImageHogsmeade says: I have goosebumps!!! And tears in my eyes... I cant wait for this.. its wonderful!! Thank you JK Rowling!!! Avatar ImageWON_TWO says: A TV talking head just called it "Pottersnore"!!!Avatar ImageDlcohm7 says: Ok yeah!!! I had to go onto internet explorer to go to pottermore page and finally see it.Jo's video to the left,and the email sign up.But it's just spinning now so it won't let me yet.But whew! At least I'm seeing the page now.The desk with the owl.But nothing else to see right?Avatar ImageNoble Birth Descending says: This is driving me crazy! I am so anxious to see it but am trying to view all of the info on my phone as there is no WiFi here and it keeps timing me out. It took me 15 minutes to download the YouTube video. This looks incredible though!Avatar ImageVane-Ale says: All right... this is what is appearing on Pottermore after you try to enter your email address: "Due to overwhelming demand, we cannot take your email address right now. Please be patient and come back later." I've managed to type my email but afterwards this message comes out, so I guess we'll have to keep waiting.Avatar ImageHarry89 says: All HAIL JO ROWLING!!!!!!Avatar Imageashiiblack says: I'M SO EXCITED! (been trying to submit my email for 4 hours now and still unsuccessful).Avatar ImageMariaKeis says: @Ashiiblack me 2 .. So annoying .. But I'll put up with it .. need submission !Avatar ImageEillac says: @Dlohm7, The same thing happened to me. :)Avatar Imagepaskunia says: Some reporter called it "Pottersnore"? Methinks Rita Skeeter got herself a job at a London scandal sheet. Accio Raid! PS If you bookmarked the Pottermore page that showed the "coming soon" message, delete it and Google Pottermore.com, instead.Avatar Imagejacket says: I am so happy and excited! I can't wait until registration is open! This is going to be perfect! I wish I could just stay home and look at it all day! Stupid final exams...Avatar Imageestrella22 says: If you are still trying to submit your email, wait a while. There is no advantage to submitting early in getting in on July 31. After you submit your address you'll get the message to return on the 31st to get a chance to enter early...Avatar Imagekyrstalkris says: OMG, I LOVE IT! Thank you J.K. Rowling! I'm so excited it's something we don't have to buy, but something that will be fun for everyone! And I can't wait to see what stories and ideas you have been holding back! And I hope I can get into Ravenclaw! It would be quite embarrassing not to! =] LOVE IT! <3333Avatar Imagesdelnegro says: I am seriously excited for Pottermore! The whole concept is cool, and I cannot wait for the new information from the series that will be released. :) July 31st won't come fast enough for the chance at an early entry!Avatar ImageRavenclaw Kita says: Woke up half an hour early for this this morning, and spent that whole time bugging all my friends via text messaging about this. Oh, and we were also petting the owls :3Avatar ImageJenevieva says: I managed to submit my email, this is what you get when you're successful http://i46.photobucket.com/albums/f137/xBethany456x/pottermoreedited.png :)Avatar ImageJamie Ravenclaw says: i was in history when I fpund out omgAvatar ImagePhoenix1946 says: Anyone having problems viewing the announcement, go to www.sony.com I got right in there.Avatar Imagepaskunia says: As of 11:30 AM Eatern time, the site is no longer taking e-mail addresses. But don't stop trying! There is a London address on one of the site's pages. Maybe you can use Mugglemail to send it in- Good luck!Avatar Imagevioletstory says: Now I wait <3333333Avatar Imageazaadpotter says: i cant get my mail id to be enrolled :( :( :(Avatar ImageZonkeyPatronus says: GUYS, I think "follow the owl" may mean following The Owl on Twitter!Avatar Imagesilverdoe65 says: I've been trying to submit my e-mail all day, but there is a server overload. I can't wait for October!Avatar Imageentoptic says: Do you think this means there won't be any more full books based in Harry Potter's world?Avatar ImageNoble Birth Descending says: You would think they would have been prepared for the demand since last week's announcement crashed some of the fan sites...Avatar ImageDlcohm7 says: I have been trying to enter my email too for a few hours,you get to the enter part and it does still keep saying 'due to overwhelming demand,etc.But like the rest of you I will wait and keep trying.But at least I'm seeing the site now.Avatar Imagecaples9280 says: I still can't submit my email. Avatar ImageEcrof G says: e-mail finally accepted! Now we wait some more. Here's hoping I'm one-in-the-million. This is Awsome!Avatar Image1harrypotterfan1 says: I am very excited for this, too bad the website for pottermore is slow for entering your e-mail too many people on there.Avatar Imagealexweasley12 says: holy crapola im in heaven !~ this is sooo amzing im gonna cry !!!! this is great and cant wait to see it ! lol october is my birthday so its like a birthday gift for me !!!Avatar ImageRubeusHagrid says: New info, and a lot of important stuff: http://www.youtube.com/watch?v=Cw9SauC972s Check out MyLeaky group Pottermore for more news Avatar ImageRowling Stones says: My computer froze last night! but i finallly saw the announcement :DAvatar ImageBless_the_children says: MCGONAGALL. THIS IS TOO MUCH!!!!!!!!!!!!!! Can you die of happiness? XDAvatar ImageMatea says: I imagined something like this, but God, this is so exciting. it will be HP all over again. because it's something new. this sorting thing kinda freaks me out :D but you can choose,right? RIGHT,HARRY!? XDAvatar ImageCCPOTTER975 says: cant wait!!Avatar ImageCCPOTTER975 says: cant wait!!Avatar ImageNoz says: Yeah, finally, after 6 hours of furious clicking, I'm enlisted ! :-))Avatar ImageToNkS_rip says: oh my god, this is so increadible i just cant....Avatar ImageAdidi88 says: OMG I'm so excited! This is just so cool! .... can't WAIT Avatar ImageRubeusHagrid says: Just released: 31 July will be an "online challenge" (or scavenger hunt) "and the first million to complete it will get to Beta the site". Stick to MyLeaky group Pottermore for further breaking news! :-)Avatar ImageImablack says: yeah. i finally got in too. this is going to be great. sorry about the lack of caps. one of my hands is broken.Avatar Imagealexweasley12 says: i already have them on ebooks. im reading them now, but its diffrent covers.Avatar ImageLunaLuver says: Oooh this ia amazing! :D It might not be a book but whos cares! We get backstories of people!!!! McGonagall, I want to know now! I've always wondered about he life before Hogwarts. But now we have to wait 4 more months!Avatar ImageJessSnape says: I am excited to see what this will be. I have been waiting for years to see her extra things that she wrote about the series!!Avatar ImageDobbyDore-HarRonMieGrid says: how are you going to get sorted into a hat? is it random or do you take a quiz... I hope its either gryffindor or hufflepuff for meAvatar ImageWeenyOwl says: Well, so far I've clicked on the Submit button at least a hundred times, gotten as far as filling out my e-mail address 7 or 8 times, gotten the 'Try Again Later' banner once and error messages the rest of the times. I will have to log off shortly to do some errands, and suppose that I will then spend the rest of the afternoon and evening clicking and praying - all for the privilege of getting my e-mail address onto a notification listserv that will probably be sold to lots of vendors. Oh well. I suppose it'll be worth it all to know more of McGonagall's backstory.Avatar Imagetayler18 says: has over one million people signed up yet? I HATE MY LIFE. Avatar Imagesboyer06 says: im so excited!!! give us more info!! lolAvatar Imagegreenfire says: @TaylerWeasley submitting your email does absolutely nothing to get you on the site on July 31 except notify you when the challenge goes up. It's the first million people who pass the "challenge" that make it onto the site. So what does everyone think the challenge will be? She said it was a chance for her loyal fans to get early access so I am guessing that we will have to pass some kind of WOMBAT test. Avatar ImagexxIBelieveInNarglesxx says: This is amazingly exciting! I really want to see it, and yet,i think it's great that we'll have to wait 'til october XD off:am i the only one who still got problems accessing Leaky?Avatar ImagexxIBelieveInNarglesxx says: It's pretty hilarious how we crashed the site, though :D hope they will fix that until july.Avatar Imageroseteaxx says: Where do you submit your email? I can't find it... :(Avatar ImageRubeusHagrid says: This exclusive clip from the Press Conference shows a journalist getting sorted (AMAZING) and has backstory about the Dursleys and the cupboard under the stairs! http://www.youtube.com/watch?v=tFbOmE2Xi88 A proper thank you would be joining the MyLeaky group Pottermore! =)Avatar ImageAceba says: Can't wait to be able to use the site!!!!Avatar Imagegirlatty1 says: thank you Jo!Avatar Imagejoeys_mommy says: So des this mean I will get more Info about Neville and his family? Avatar ImageNuttyAsSP says: I would prefer if JKR would devote her time to write a new series of novels, something different, not completely, but different. I thought she was.Avatar Imageksddancer says: This is so cool! I don't want to sleep so I can submit me e-mail to know when registration opens!!!!!!!!!! AHHH!!!!!!!!!Avatar Imagealexweasley12 says: I-WILL-LOSE-SOOO-MUCH-SLEEP-OVER-THIS-AND-I-LIKE-SLEEPING !!Avatar Imageluvpotter48 says: YYYaaayyy!!!! is this instead of an encyclopedia???Avatar Imagehalf-bloodprince says: I wonder how long it will take until we can submit emails again... I tried five minutes after the site opened and it was already down!Avatar ImageHunterGoddess says: It's back to normal I just submitted my email address fifteen minutes ago. Avatar ImageLauraKeaton says: So is this going to be July 31st British time or July 31st American time? Hoping British time because I wouldn't have to stay up so late here in America to try and be one of the first million!Avatar ImageLoopeyLooneyLuna says: my my my im soooo excited!!!Avatar Imageakcorr says: OMG!! After a long day at work this is what I needed!! I cannot wait!!Avatar ImageFawkes1706 says: Awesome, awesome, awesome!!!! Can't wait to read all the new material and get sorted! The artwork for Pottermore is really fantastic as well. Thanks Jo!Avatar ImageDVM2B says: I just got my email in so if anyone else has had trouble, they might be able to try again and get in.Avatar Imageasiefert says: This is going to be amazing! :) I can't wait! And hooray for this comment: A lot of the Pottermore team is Hufflepuff, which JKR said is what "you want in a team - they're workers!" ;) <3 Hufflepuffs!Avatar Imagehalf-bloodprince says: That's so cool that the people who worked on it were Sorted! :DAvatar ImageHiren58 says: OMG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I CANNOT WAIT!!!! AND THIS DAY CANT GET BETTER I BOOKED 3D MIDNIGHT PREMIERE TICKETS TODAY TOO! :P LONG LIVE HARRY POTTER!!!!!!!!!!!!!! Avatar Imageroseteaxx says: Haha it took me so long to get my email in, but I finally did :)Avatar ImageEmerson Nidigith says: I feel like I'm crazy, and here's why: Am I the only one happy that it's not a new book? Everyone keeps talking about prequels and sequels, but we've had 7 wonderful books! 7 books that nurtured us through childhood, I think I can let go of the idea of more books. But also, I can't help but feel let down by this announcement. I think in this fandom we've come to expect GRAND things, like movies and theme parks. So when I heard the announcement of a soon to be announcement, I was thrilled! "Something epic is acomin!" I exclaimed. A week later I'm up at 5:45 am and I wait sleepily for 15 minutes, to be told that I get to reread the books again! But this time there's animation! and some digital stuff! (mind you I am quite thrilled to be sorted). It's just that what most people seem to want is a true way to interact with the Harry Potter world,( and maybe this is it and I'm wrong) and essentially this is sort of sounding like a text based RPG where you aren't entirely playing. SO yes I was on the MMO bandwagon, because I feel like we live in a digital age where gaming and story telling are not two separate things anymore (Portal 2 anyone?) I just feel like if we're going to take Harry into the digital age, well than let's do it! I know this is about bringing it back to the literature which I am all for, it's just weird to have it ushered in with the promise of a game (sorta) and than have it not be a game. I'm not saying I won't buy into this completely once it's out. Because I am a diehard fan, I want those extra tidbits. I do! I was just hoping for something truly interactive, where me and the story were one. Where I got to wander the halls of Hogwarts, and beat up death eaters with my spells of awesomeness, and not just in my head, because Harry Potter has been out of my head for awhile, between the movies and theme parks and merchandise, he exists outside of our imaginations now. I dunno, again I could be crazy, and who knows maybe this whole thing is about bring Harry back to out imaginations.Avatar ImageCrazy and Proud says: Why did I have to miss this?! D: I was hoping to watch it as it happened but school got in the way... Oh well at least I know now and CAN'T WAIT!! *whines* October is too far awayy *whines some more*Avatar Imageentoptic says: @ Emerson, Coming from someone who doesn't play video games, I disagree. I like the format Jo has chosen because it can include everyone. I would never get into a video game, even if it is Harry Potter. Lots of people talk about the story in games. But I have played them (I used to play lots of games) and even games with supposedly epic stories have the stories as a periphery element. Lots of hitting buttons with bits of story in between. I think the story should be central to the experience; which it seems to be in this case. Now, I think there's a place for a MMO game in addition to this. But I think pottermore will be bigger than any game because the story is central and it can include people who play video games and those who don't.Avatar ImageEmerson Nidigith says: @ entopic I mean I think games have grown as a medium, but I'd agree that as for the continuation of the Harry Potter story, an MMO is probably not the way to go. I guess I'm still apprehensive to the whole Pottermore thing simply because, I still don't think, we know anything yet about it. I mean I'm curious but let down by a lot of non-information we got. At this juncture all I really know is that we're getting e-books and sony is involved. Avatar ImageEmerson Nidigith says: PS. Yay for strangers on the internet not fighting because of disagreements! I'll never understand trolls.Avatar ImageEmerson Nidigith says: PS. Yay for strangers on the internet not fighting because of disagreements! I'll never understand trolls.Avatar ImageGiant Squid says: I CAN'T WAIT! The backstories sound absolutely INCREDIBLE!Avatar Imagewandmastercalum says: I really can't wait until Pottermore!!! A physical encyclopedia would be nice but this will be amazing!!Avatar ImageLexitheAuror says: People, after each book release date we had to wait 6 or 7 months until the book was actually on bookshelves. This is only a 4 month wait. And how long did we wait for the movies? 4 months is nothing.Avatar ImageLaLuney says: I accidentally woke up 2 hours ahead of the announcement and the excitement started rising from there. I think it'll be incredible, because so many people from across the world will be playing on something the actual creator of the series gave us. Also, three cheers and a handful of sugarquills for the majority of the Pottermore crew being hardworking Hufflepuffs ;) Avatar ImageJada_Jetaime says: OH MY ROWLING! This is AMAZING! I'm so excited! I'm so happy!Avatar Imagealexweasley12 says: this is my 15th time looking at these pictures........PUT OUT MORE JK SO I HAVE SOMETHING ELSE TO STARE AT !! XDAvatar Imageglow_freak says: YAY!!!Avatar ImageTara Jade says: THIS IS A AMAZING ROWLING YOUR THE BEST I CAN`T WAIT!!!Avatar Imageahaque521 says: excited!!!!!Avatar Imageahaque521 says: excited!!!!!Avatar Imagevin-cenza says: I've finished Philosophers Stone, and I found all of the extra content very interesting. I don't want to spoil it for anyone else, so I'll say no more. I'm a little disappointed that we will have to wait for 2012 for Chamber of Secrets to be released on the site, though. I really do want to find out more about the characters and such. But I am a little bit confused. Are we going to have to wait six months between each book like the Beta Testers have, so by the time DH comes out on the site it will be around early 2014? Or do we have to wait around three months, starting from October, for each book to come out on the site?

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