Pottermore Names Charlie Redmayne as CEO

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Oct 10, 2011

Posted by EdwardTLC

The Bookseller is reporting that Charlie Redmayne, HarperCollins’ Executive Vice-President and Chief Digital Officer, is set to become Pottermore’s CEO on November 7th. The report quotes Neil Blair, Ms. Rowling’s longtime agent and Chairman of Pottermore, as saying Redmayne is “a formidable talent in both the digital and publishing spheres,” and has an “‘entrepreneurial spirit’, [which] made him the ideal appointment for the role.”
Pottermore had been under the helm of interim CEO Rod [not Ron as has been elsewhere reported] Henwood, but, as the Bookseller notes, Redmayne’s appointment marks “the next phase of the project,” according to Mr. Blair. In regards to Pottermore, Redmayne calls it “a hugely exciting project which will take one of the greatest brands in literature into a digital future.”





24 Responses to Pottermore Names Charlie Redmayne as CEO

Avatar Image2tal says: ... will wait to see the proof in the pudding, or, as my father often said: actions speak louder than words.-DAvatar Imagerettophantom says: ^Well said.Avatar ImageWON_TWO says: Hi there Charlie! Soooo, YOU are gonna fix all the mess that is Pottermore? & exactly WHEN is the Beta going to end? Avatar Imagekbicprez says: I agree with the earlier comments. Pottermore has a lot of work to do. I've been in for a few weeks now and still haven't been sorted. Too much of the "overwhelming demand" screen for me. It's been very disappointing. Avatar Imagemiss molly says: I have been in since about the second week. I got in after dueling was taken down. There are a lot of glitches but that is why it is called a beta site. Usually sites don’t let the public beta for them. We have to remember that those of us that are betas are being let in on something usually reserved for trained computer programmers. I don’t think they anticipated the amount of cheating that went on but then again the cheating has helped them to close some loop holes. Also, from what I heard from another member they did not anticipate us using the comment area to chat. They replied to this person’s feedback saying the comment area was only supposed to be for beta comments. I think if they are worried about safety they need to find a way to make age requirement chat areas. Too many people are going off site to chat and it could be those kids that Pottermore is trying to protect with the moderation of certain words and number. Many people have figured out how to out smart the moderation with roman numerals crazy spellings and spacing letters so they don’t get flagged. I see people giving out age and names in the common room everyday using the roman numbers and spelling their name with s p a c e s. The moderation that was supposes to make sure no inappropriate words or personal information is failing big time. Avatar ImageWON_TWO says: Clearly, the good folks at Pottermore did not / do not understand the nature of the 'beast' they are trying to tame... We will see just how Charlie rides on the back of this tiger! Alas, dearest Jo, my gut is beginning to tell me you have created a hole in the internet that you will be throwing a LOT of money into... :+/Avatar Imagewandmastercalum says: Hopefully he'll be able to sort out the mess made by Pottermore :DAvatar ImageMr. Brightside says: Haven't visited Pottermore in weeks...Avatar Image9em says: please sort out all the glitches so its more of an experience. Avatar Imageharrypotter4258 says: bad for the people who did not get in. xDAvatar Imageperlita says: Have been "frozen" in chapter 5 of book1 for weeks. I hope the "real" version is better than the Beta.Avatar Imagerettophantom says: It's way better that they are discovering all this stuff now though, with a small number of people exposed rather than the entire world. Whenever I leave the house there's still this air of mystery surrounding Pottermore which is cool to see when talking to people who didn't get in. I guess this means we'll see the comment area dissaparating come public time. Don't know how a new CEO is going to speed up the reinstatement of dueling, but I'd love to see it back.Avatar Imagekyrstalkris says: That's great! I don't know anything about him, but I hope he proved to be an amazing CEO! And I loved the Rod/Ron incident! It's hilarious! xDDAvatar Imagekyrstalkris says: Oh, and everyone please stop complaining. It's quite annoying. Plus, Pottermore had done the best they could, and just picture yourself in that position before you complain. Don't worry, it will get fixed.Avatar ImageFleur-de- Lily says: I think hopefully he’ll be able to sort out the mess at Pottermore !Avatar ImageMagicalMe_ says: Wow a new CEO. I wonder how far he'll take Pottermore (: I'm enjoying it so far.. I can't wait to take a hand at dueling. Avatar ImageEllorgast says: I'm still curious about what, exactly, Pottermore's business model is. How reliant is it going to be on the e-book shop when it opens? Is it going to ever be laden with ads? Will it ever require users to pay for some aspects of the Pottermore experience? Buy galleons with real money? Avatar Imagejacket says: Indeed, I hope h speaks the truth, but until I see some changes on Pottermore, I won't hold my breath. I do hope he fixes wizard duelling soon though, I was really looking forward to trying it out but by the time I got onto Pottermore it had already been taken down.Avatar ImageMidnightSun321 says: Cool!Avatar ImageMagicBclPlyr says: Interesting news, indeed. We'll see how this all plays out. Curious re: the comment area was supposed to be for beta comments. IMO, they sure didn't make that clear! With they way it's presented on the screen, it's hard NOT to take that as an area for free commenting/chatting. Especially with it tying in to "recent activity", not to mention being able to look at friends vs. everyone. Instead of just "Comments", it needs to be labeled something like, "Please post your suggestions for improving the site".Avatar ImageMagicBclPlyr says: @Ellorgast - Good question re: business model. I really hope that PM itself stays free like JKR promised. And I'm not fond of the thought of buying galleons with real money (though I know many of the facebook games do that sort of thing). It seems like that could skew the playing field a bit. Not that we're really competing for much on there so maybe it wouldn't make much of a difference. I'm hoping the store will have more than just the ebooks, which would help with them earning money. I'd love to see HP covers for the ereaders! While I like my plain black leather case for my nook, I would totally buy a Ravenclaw cover for it! I don't think I'd mind if you could earn galleons with store purchases (i.e. buy an ebook and earn 10 galleons or something like that).Avatar Imagepurplehogwarts says: @MagicBclPlyr - Interesting thoughts about the galleons. I really don't want Pottermore to become something similar to another Facebook game. Though you can already connect through Facebook. I haven't tried it yet though.Avatar Imagevespasian68967 says: Well, I'll echo some of the comments, there's still a lot of work to be done. I haven't been on Pottermore in days. Not much to do if you don't like trying to brew massively complicated & difficult potions & losing lots of house points in the process. Avatar ImageGiant Squid says: Congrats Mr. Redmayne! He'll hopefully do great!

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