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JK Rowling Reveals Pottermore! (JK Rowling's Secret Street View)

J.K. Rowling
Posted by: Edward
June 17, 2011, 12:00 AM

Update: Harry Potter author J. K. Rowling has revealed that the title of the mysterious project we've been following this afternoon is called POTTERMORE. Confirmation came via the projects Twitter account,@Pottermore. This news also completes the speculation of what the last letter of the project would be. Updates coming! Stay close and be sure to follow Pottermore!

The Twitter account has been updated to link to this website:

Following the completion of the seven Harry Potter books and eight films, J.K. Rowling has something new to announce. Even though this is not a new book, we have been informed it is something equally exciting.

As a teaser before the official announcement, ten letters have been hidden on the website below for you to find. To locate them you need to find ten sets of coordinates, enter them into the search box one set at a time, and take a look around.

This is the first coordinate: 42.523356,-70.890698

The rest will be revealed among nine other Harry Potter fan sites at intervals throughout the 15th and 16th of June 2011.  Find the coordinates, enter them on the site below and you could be one of the first to piece the word together.

(Please note - These letters are magic, therefore do not exist in the real world...)

Good luck to you all.

If you're having trouble finding the clue, simply zoom in on the map so you enter the street view!

Update 2: As a follow up, I was lucky enough to get a preview of @Pottermore recently and it is breathtaking. More details will arrive shortly, so do stay close for the latest on Pottermore.   

More details will arrive shortly, so do stay close to Leaky for the latest on Pottermore. Other sites with coordinates: MuggleNet, Harry Potter XpertsHPANA,,,,,

We now have a fill listing of coordinates from the sites. The letters are: T E O R P E T R O.  Many people are suggesting both "MORE POTTER" AND "POTTERMORE." What do you think? 

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1527 Points

I’m so excited!!! This is the biggest thing since the last book release, I can feel it in my bones!!

Posted by Livi22-((ROAR!)) on June 20, 2011, 02:20 AM report to moderator
80450 Points

Everyone is sure it will be roleplay…

Posted by Won_Two on June 20, 2011, 10:47 AM report to moderator
1642 Points

It was a fun challenge .. Good going xD Probs for that

Posted by Bella'love ^HISS^ on June 20, 2011, 01:49 PM report to moderator
30 Points

Ohmygoodness I don’t even care what it is…. if it’s Jo’s project, which, by all indications, it is, it will be great.

Posted by muggleindenial on June 20, 2011, 03:30 PM report to moderator
4852 Points

Its so exciting!

Posted by #1 Witch ROAR! on June 20, 2011, 05:49 PM report to moderator
10471 Points

Excited! Less than a day!

Posted by . on June 22, 2011, 11:22 PM report to moderator
55 Points

I’m freaking out

Posted by xd_lolgirl on July 15, 2011, 04:30 PM report to moderator
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