Harry Potter E-Books Sell Over 1 Million Pounds in Three Days


Apr 07, 2012

Posted by Mel

The recently opened Pottermore Shop is reporting that during the first three days they were in operation they made 1 million pounds from the sales of the Harry Potter e-books:style=” background-color: rgba(255, 255, 255, 0.917969); “>
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“We had budgeted for a much lower figure, I had looked at the physical sales of the books, and tried to anticipate what proportion of sales would be digital, and that there was a certain amount of pent-up demand, but it surpassed anything we anticipated,” said Redmayne. The first three novels cost £4.99 in ebook form, the final four are priced at £6.99 in ebook and all seven can be purchased in a bundled digital edition for £38.64.

The sales of Rowling’s ebooks have now “settled down” but continue to exceed expectations. “It is still running at a much higher rate than I was anticipating, even for the launch. It is still surpassing anything I’ve ever seen for e-book sales,” said Redmayne. “Everything that Harry Potter does surpasses expectations. We had planned for something that we just couldn’t anticipate.”

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22 Responses to Harry Potter E-Books Sell Over 1 Million Pounds in Three Days

Avatar Imagerettophantom says: Always.Avatar ImageLunaLuver says: I must say, I dont see what all he fuss is about the ebooks. You can get all 7 books on nook, and thatd been for quite a while now. So whats the difference? What makes this so special? Not that I'm not thrilled at HP doing wonderfully, I just dont see why the ebooks are better. Avatar ImageGrindylow_101 says: @LL: I agree completely. It might be a good thing in the sense that those who can't be bothered to carry a book might actually manage to read one! Avatar Imagetjerriam says: wow..1.59 million! but i prefer to have the "true books" those ebook can be simply erase but the "true books" are not (maybe if someone burn it but a fan won't let it to be happen of course)..Avatar Imageteamtonks says: That's incredible! I'm so tempted to download them on my kindle because I don't have room for all of them on my shelf when I'm at uni, but can't really afford to at the moment. Also my first book smells AMAZING and everytime I smell the pages I get instantly transported to the world of HP, don't think I could ever give that up :PAvatar Imagekatelyner123 says: WOOT WOOT! That's my Harry Potter!!!!!! I'm so proud..... lol Although I prefer real books rather than eBooks, I am still so proud at my series :) KEEP BEING EPIC HP, YOU ARE THE BEST AT IT!!!!!Avatar ImageWON_TWO says: I prefer my printed volumes & my audio books...Avatar ImageOldMrToad says: Well, lessee here... I got 'em all in the American version (Scholastic) The UK version (Bloomsbury) Spanish version (Salamandra)... All read multiple times. Why not get 'em in the Ebook (Kindle)... Can read 'em yet again... Just wish the 'Scottish book' would become reality. Maybe Pottermore will have something like it??? If it ever is opened to us unwashed. (sigh) OMTAvatar ImageLivi22 says: Well, I'll never be a massive fan of ebooks but hey, if more people are reading Potter (and just books in general) then I'm not going to complain!!!!Avatar Imagehorcruxhunter7 says: Well, being directly related to someone who is against ebooks as a part of the job I definitely don't think that they're better but I'm still really happy that the store's going well and everyone will be able to go on Pottermore soon! Avatar ImageMagical Arts says: I don't use ebooks and don't think I am ever going to do it either, but it's great that more people is reading Harry Potter. I got enough with the Harry Potter books I already have. :)Avatar Imagemariakingsford says: i won't be buying the ebooks either, i am not going to replace my books. also teamtonks, i'm glad that i am not the only one who smells the books, lol. :-)Avatar Imagewandmastercalum says: I'm not buying the ebooks for several reason: I already own the books, I prefer physical books and that is quite a high price for ebooks imoAvatar Imagelovelle says: that's so amazing! truly amazing! Harry Potter fans never fail! :DAvatar ImageFleur-de- Lily says: coolAvatar Imagemencia says: HP fans will always support it in whatever form it comes :) that being said, I am not a fan of e-books, I am sort of old fashioned in that way. I will stick to good old fashioned books, nothing can replace the thrill of turning a page, the smell of paper, just the whole experience :))) Avatar Imageratorr2 says: They always seem to underestimate the power of Harry Potter. People have been waiting for the e-book version for years. @LunaLuver Yes, they've been out in different formats for a few years but those are illegal pirated copies of the books. These are the official e-book versions.Avatar ImageHermioneLunaHP says: Woaw! That's amazing! I Often use eBooks so I'll have fun! Avatar ImageNevilla says: I am very excited because the books weren't available on Kindle at all and I bought all of them for around $55. Also I can now download the Book 7 audiobook to my IPOD. The shop is great because you can download in any major format so it was set up for Kindle, Nook, etc. Only sad thing is it wouldn't let me buy the British version.Avatar ImageNevilla says: I just like the idea of being able to carry all 7 books in my purse, you know. I can even put them on my phone. So JOY!Avatar ImageGoldenGem says: I am at a loss to understand why people think e-books are such a bad thing. I go to hospital quite often for treatment and it's great to use a kindle rather than take a hefty book with you. I have both books and e-books and both have their advantages.Avatar Imageathena lupen says: my friends have been trying to buy the hp books on their kindels and nooks for EVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! i better go to them to get on pottermore rite now and buy them! they will be so excited

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