Pottermore Opening to Everyone in Early April

The Pottermore Insider updated today to announce that Pottermore.com will be coming out of the Beta phase and open to everyone in early April 2012.

The Beta period for Pottermore was extended indefinitely toward the end of last year. The Insider explains why this decision was made:

We always knew Pottermore would be incredibly popular, which is why we
made the decision to only open to one million Beta users to begin with.
We wanted to make sure that we had a really good understanding of how
people want to use the site and which bits we’d need to modify before
giving more people access.

We gathered some incredibly useful feedback from our Beta users, and it
became clear that our original platform wouldn’t be suitable when
millions more users came on to the site. So we made a big decision: to
move Pottermore to an entirely different platform set up. This
˜invisible’ change has involved a lot of work behind the scenes but it
will enable our users to get the best from Pottermore as it grows and
develops.

The Pottermore team notes that, through fan feedback, they have decided to add more exclusive content and features to the site, including sounds. Stick close to Leaky as we continue to report on the latest updates surrounding Pottermore.