Harry Potter and the Marketer's Dream

With book five approaching, The Guardian has published an article marveling at the neverending marketing potential of Harry Potter. Said Diane Nelson, senior vice president of marketing at Warner Bros, "The success is unprecedented. Harry Potter is a bigger property than anything else we at Warner BrosContinued...

Floo Network Update

You'll notice that with the creation of our new Floo Network comes a new set of domains. First, the Harry Potter Lexicon has acquired a new domain name - http://www.hp-lexicon.org.

You can now find Quick Quotes at http://www.quick-quote-quill.org and the Hogwarts Galleries at http://www.hogwarts-gallery.org.

Be sure to changeContinued...

At Least NINE New Characters in OotP

As many may remember, when Jim Dale read Goblet of Fire, he had claimed to have done 125 different voices. Well, in the recent Wall Street Journal article he says he's done 134. In fact, his Web site has recently been updated to mention the same as well.

So what? Well if you think about it, that means thereContinued...

National Weekend News Show Seeks Potter Parties and Rabid Fans

I received an email this morning from a producer of a National Weekend Morning News show who is looking for some people to be in a segment to air the morning of Saturday, June 21st across the US. He is looking for two things:

• 
  
• I wonder if
  you know of any Harry Potter events planned aheadContinued...

More Info on Audio Books

Yesterday's Wall Street Journal contained an article on the audio book version of OotP. You must subscribe to the WSJ to view the article there, but here are some of the relevant quotes.

The recorded book lasts 26 hours and 30 minutes -- the sports equivalent of attending more than nine Major League Baseball games.

TheContinued...

JKR gives interview on Morrissey

Ananova reports that tomorrow night's television program "The Importance of Being Morrissey" will feature an interview given by JK Rowling about her favorite singer. The show will air on Channel 4 in the UK, at 11:15pm.

HP School Sweaters for Sale

There are a few HP school sweaters for sale on eBay. Also, TM Athletics will apparently custom make Hogwarts House sweaters (email tma@tmathletics.com, attention Jim Hopkins, for more details). Thanks to Lady Midori for the information.

Sotheby's to Auction First Editions

Sotheby’s has announced intentions to auction more first-edition Potters. The details as they provide them are:

455 Rowling, J.K. Harry Potter and the Philosopher's Stone. Bloomsbury, 1997
8vo, FIRST EDITION, original pictorial boards, erased ownership marks on front paste-down, head and foot of spineContinued...

French Translation of Book 5

Yahoo France reports that the French translation of book five will be available on December 3, 2003. The translation will be done by Jean-François Ménard, who translated the first four books.

Pirating HP

CBS news reports that "author J.K. Rowlings' Harry Potter books are some of the most frequently pirated in the world." The article briefly discusses the impact of book piracy on the publishing industry and the world.

Happy Birthday, Lucius

Happy 40th birthday to Jason Isaacs! Perhaps we shouldn't look forward to more Lucius Malfoy - but bring back the cane and bow! For those who are interested, gloomygus.org is celebrating with a charity drive for the Make a Wish Foundation.

Marketing the Midnight Release

"Billboards. Baseball parks. A countdown in Times Square. Scholastic, Inc., the U.S. publisher of J.K. Rowling's mega-selling children's series, has planned a $3 million-$4 million marketing campaign, more than doubling its budget for the release of the last Potter book, "Harry Potter and the GobletContinued...

Introducing THE FLOO NETWORK

Hey all - as you might have noticed, we've undergone a bit of a redesign. You'll see above that we are now part of The Floo Network, the most exciting thing to ever happen to this site.

The Floo Network is composed of four sites: The Harry Potter Lexicon, run by the incomparable Steve van der Ark, who has beenContinued...

HP in Canada: It's a wrap

The Canadian run of HP5 is complete.

Potter First to Former First Lady

New York Senator and former Hillary Rodham Clinton's highly anticipated new book, Living History is still second to Phoenix in Amazon.com orders, according to a report in the New York Daily News.
Also, the Shreveport Times notes that "while local booksellers report getting no requests or a few per day forContinued...