Tomy to Make Toys, Games, More for Harry Potter and Deathly Hallows

DH Film

Posted by: sue

October 29, 2009, 11:21 AM

Harry Potter product watch continues today as we now have confirmation there will be new toys games and more for the upcoming two films of Harry Potter and the Deathly Hallows. Toy news Magazine reports that TOMY is the new European regional master toy licensee, and the three year deal "will see the company launch a range of action figures, games, electronic toys and role play items for Harry Potter and the Deathly Hallows - the two-part movie finale due for release in November 2010 and July 2011 respectively." The piece continues:

"The agreement, which covers the UK and EMEA, also allows Tomy Europe access to the entire World of Harry Potter back catalogue. This includes all the style guides and artwork developed for all eight films, representing the most comprehensive asset library ever available for licensing...Pilar Zulueta, senior VP and general manager, WBCP EMEA, added: "We're delighted to be welcoming Tomy Europe on board as the regional master toy licensee for Harry Potter at the most exciting point in the history of the licensing programme.

"Harry Potter and the Deathly Hallows may mark the conclusion of the story, but from a merchandise point of view it is the start of a new chapter as it's the first time that the entire propery artwork collection will be available to our Harry Potter partners. "Tomy Europe has a global reputation for creativity and innovation and we are confident that they have the expertise and vision to provide Harry Potter fans with a range of products representative of this global franchise."

At last word, NECA still holds the US incense, with EA due to release the LEGO Harry Potter video game early next year, however no confirmation yet on the Deathly Hallows game.

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49 Comments

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87 Points

Oooh, sounds awesome

Posted by LeontienLuna on October 29, 2009, 11:40 AM report to moderator

39 Points

I am looking forward to the Lego videogame. Hopefully they don’t butcher it like what’s been done to films 3 through 6 thus far. The Star Wars/Indiana Jones Lego games were a lot of fun, so here’s to hoping!

Posted by DustinTheWhite on October 29, 2009, 11:54 AM report to moderator

3417 Points

I’m looking forward to the lego video game too!! From the sounds of this press release, I might be buying some things from Eurpoe unless a lincensing deal for NECA & TOMY can be made for sales in both countries!

Posted by paul_hp_fan [OoM2] *ROAR* on October 29, 2009, 12:09 PM report to moderator

36743 Points

It’s all about the money !

Posted by simos girl {WBM} ~Lemon~ on October 29, 2009, 12:17 PM report to moderator

277 Points

NECA is okay, I have a LOT of their stuff. But wow, their customer service is atrocious. I’ve written them five times and never received a response or acknowledgement of an e-mail.

Posted by Potions_TA on October 29, 2009, 01:04 PM report to moderator

3805 Points

I’m looking forward to it all!!!! I got a Ron Weasley figure and its sooo cool the broom!!!

Posted by Calum Wilson (RuneDream54) on October 29, 2009, 02:42 PM report to moderator

3805 Points

Oh and who else couldn’t understand that first paragraph? xD

Posted by Calum Wilson (RuneDream54) on October 29, 2009, 02:43 PM report to moderator

98 Points

Has there been any sort of confirmation on the “early 2010” release date for the Lego game? Gamestop has a placeholder of 1/1/2010, while amazon at one point had a placeholder of 3/31/10 (end of the 2nd fiscal quarter). I would assume that it’d be released closer to the release of DH than the first half of 2010, especially since a game with an early 2010 release would have more information available than what we’ve seen so far…..

Posted by KanedaX on October 29, 2009, 03:04 PM report to moderator