Harry Potter and the Half-Blood Prince DVD Sets New UK Sales Record

The brand new Harry Potter and the Half-Blood Prince DVD set new sales records as it broke first day sale records when it was released in the UK on December 7th. Released on DVD, Blu-ray, EST (Electronic Sale-Through) and Video on demand, Half-Blood Prince became the fastest selling DVD of 2009 with a whopping 840,000 copies of the sixth Harry Potter film sold. Notably, 53,000 of that number were Blu-ray, making it the biggest first day ever for a
family entertainment release on that format. Sales continue to be brisk as the movie is currently number one on iTunes as well. In a press release, John Stanley of Warner Home Video UK said “We’re delighted by the extraordinary first day sales performance of Harry
Potter and the Half-Blood Prince. By making the biggest movie of the year
available on the same day across DVD, Blu-ray, EST and VOD, we are satisfying
the needs of today’s consumers and ensuring they see what they want, how,
where and when they want it.”

Don’t forget that this Saturday, December 12 from Noon until 3:00pm Eastern there will be a live community screening via Bluray with actor Dan Radcliffe and director David Yates. You can learn more about this event and register here at this link.