According to an AP article,

Feb 20, 2001

Posted by: bkdelongTLC

News

According to an AP article, Warner Bros. has tapped Coca-Cola as their only marketing partner for the Harry Potter movie. Luckily, it will only include images of Harry on product packaging and will not include product placement in the movie. Rames from the Harry Potter Galleries has reminded me “It’s $150million, the largest promotional deal ever and almost 3/4 of the production cost for the movie. Big deal for AOL Time Warner.”





The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.