Tomy to Make Toys, Games, More for Harry Potter and Deathly Hallows

Oct 30, 2009

Posted by: SueTLC

DH Film

Harry Potter product watch continues today as we now have confirmation there will be new toys games and more for the upcoming two films of Harry Potter and the Deathly Hallows. Toy news Magazine reports that TOMY is the new European regional master toy licensee, and the three year deal “will see the company launch a range of action figures, games,
electronic toys and role play items for Harry Potter and the Deathly
– the two-part movie finale due for release in November 2010
and July 2011 respectively.” The piece continues:

“The agreement, which covers the UK and EMEA, also allows Tomy Europe
access to the entire World of Harry Potter back catalogue. This
includes all the style guides and artwork developed for all eight
films, representing the most comprehensive asset library ever available
for licensing…Pilar Zulueta, senior VP and general manager, WBCP EMEA, added: “We’re
delighted to be welcoming Tomy Europe on board as the regional master
toy licensee for Harry Potter at the most exciting point in the history
of the licensing programme.

“Harry Potter and the Deathly
Hallows may mark the conclusion of the story, but from a merchandise
point of view it is the start of a new chapter as it’s the first time
that the entire propery artwork collection will be available to our
Harry Potter partners. “Tomy Europe has a global reputation for
creativity and innovation and we are confident that they have the
expertise and vision to provide Harry Potter fans with a range of
products representative of this global franchise.”

At last word, NECA still holds the US incense, with EA due to release the LEGO Harry Potter video game early next year, however no confirmation yet on the Deathly Hallows game.

The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.