Again, it’s nothing we haven’t

Aug 23, 2002

Posted by: John Admin | Comments


Again, it’s nothing we haven’t heard before, but a Reuters article on bookseller Barnes and Noble states that the company’s fourth-quarter outlook had … “previously assumed a new Harry Potter at Christmas, which is not going to happen now.”

From comes this article on Warner Bros’ web promotion for Harry Potter and the Chamber of Secrets:

Warner Bros. said the initial site saw 25 million unique visitors last year, when the studio released Harry Potter and the Sorcerer’s Stone. The site also garnered one million newsletter signups. Now, with a relaunched, Warner Bros. is looking to expand the effort, again tapping DNA Studio as its interactive agency for the work.

In terms of new additions, the site will feature a new animated short film and an interactive game. The studio also said it plans to launch Wizard Duels, a game that visitors can play against each other, and a virtual “House Elf,” who will send users’ e-mail messages and do other online chores.

Finding Hogwarts

The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.