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WB Buys Super Bowl Time

Posted by: Melissa
November 24, 2003, 06:40 PM reports that Warner Bros. has purchased coveted Super Bowl advertising time, but has not yet decided which of its to-be-released films will get the commercial slots. Quote: "They aren’t yet ready to commit to any of the pictures being given consideration, a list that includes “Taking Lives,” “A Sound of Thunder,” “Troy,” “Harry Potter and the Prisoner of Azkaban” and “Catwoman.” One of those sure to take a slot is “Troy,” considering how much the studio is banking on it, and the third “Harry Potter” is an intriguing possibility for the studio in a promotional sense, as the game doesn’t skew exactly to those who they want to hit." Thanks to all who sent the link.

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