Are You Ready? Scholastic Begins the Countdown

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May 19, 2003

Posted by Melissa Anelli
Uncategorized

Well, fellow witches & wizards (and sneaky muggles) – it begins. Over the next month you’ll be seeing hundreds of articles about one of the largest launches in the history of the book – TLC even has something due out this week to celebrate this massive undertaking.
Scholastic has announced a huge marketing campaign including billboard promotions, four Major League Baseball teams, thousands of midnight events around the country and an incredible amount of promotional material: three million mini bumper stickers; 400,000 buttons; 50,000 window clings; 9,500 easelbacks and 24,000 standees with a countdown clock. (Editor’s Note: Kudos to the fan who can get me one of each of these.)

Are you ready? Is Harry ready?





One Response to Are You Ready? Scholastic Begins the Countdown

Avatar ImageBrosia23 says: Rock on.

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