MyLeaky Login

Join the largest Harry Potter Social Network on the Web! | FAQ

In the News

Harry Potter and the Marketer's Dream

News
Posted by: Melissa
June 08, 2003, 01:08 PM

With book five approaching, The Guardian has published an article marveling at the neverending marketing potential of Harry Potter. Said Diane Nelson, senior vice president of marketing at Warner Bros, "The success is unprecedented. Harry Potter is a bigger property than anything else we at Warner Bros have seen. The interest is equal in Britain, in the US, in Japan, in Germany. It's astonishing and we're nowhere near saturation point. The appetite is not a trend; it is a real evergreen property."

Previous Article | Next Article Browse all Recent News News

You must be logged in to MyLeaky to comment. Please click here to log in.

Finding Hogwarts
PotterCast Interviews Jo Rowling! Click here to Listen! The Books Everything...Half-Blood Prince...and the rest of the HP Films Leaky Apps
Learn to knit your own 'Weasley Sweater'. Learn to brew your own 'Butterbeer'. Find out how at Leaky Crafts!

Scribbulus Essay Project

Issue 28 - Aug. 2014

Scribbulus is THE place for Leaky Cauldron readers to submit their essays and opinion pieces!
See more over at Scribbulus!

Guess That Book

"Myrtle, there aren't [i]merpeople[/i] in there, are there?"[br]"Oooh, very good," she said... "it took Diggory much longer than that! And that was with [i]her[/i] awake too" -- Myrtle jerked her head toward the mermaid with an expression of great dislike