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Marketing for "The Tales of Beedle the Bard"

Posted by: sue
August 25, 2008, 06:51 PM

As readers are aware, “The Tales of Beedle the Bard,” the new book for charity by author J.K. Rowling will be published on December 4, 2008. As we draw nearer to the release of the new companion book to the Harry Potter series, retailers have begun their marketing campaign for the book. Thanks to TLC staffer Andy, who spotted a few ads and leaflets that are appearing in the UK and sent in some new photos of the ads. You can see a new leaflet from WHSmith here, and a new bookmark from Waterstone’s here, as well as various signs as they appear in the book stores here in our image galleries. UPDATEThanks to TLC reader Sebastian, we now have a photo of a sign at Borders. We also believe here in the US and elsewhere, many retailers have begun their campaigns as well (such as Dymocks in Australia, thanks Bianca!), so if you are out and about, please send in your photos or other scans, ads and the like to and we will continue to update this album as we can.

Thanks so much Andy!

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