Orlando Sentinel on Marketing for Wizarding World of Harry Potter


Dec 04, 2009

Posted by SueTLC

The Orlando Sentinel has an interesting piece online today regarding marketing for the upcoming Wizarding World of Harry Potter theme park attraction, as well as some great new overhead photos of the ongoing construction in Florida.

The article discusses the recent vamped up marketing, including the TV commercials we’ve shown you earlier, as well as mentioning the Road to Hogwarts contest to win a trip to the Grand Opening of the theme park. New however are details of the previously mentioned UK Virgin Holidays association with the theme park, and points out “the tour operator is also offering Potter-themed packages that include
a free breakfast at one of the attraction’s themed restaurants plus
early-morning access to Wizarding World, once it opens.”

While Universal has still not revealed a formal opening date for Wizarding World, just the vague “Spring 2010,” there are several possible timeframes now mentioned in the news article, including this from the UK travel company “the Potter-themed packages that Virgin is offering are only for trips beginning May 28 or later.” However, an earlier mention of the end of April is brought up with the event for graduating students. Quotage: “What’s more, new sales materials for Universal’s three-day “Grad Bash”
event for high-school seniors promise that attendees “will be the first
Grad Bash class to able to step into an entire world of magic and
excitement at The Wizarding World of Harry Potter.” That suggests
Universal expects the project to be open by April 23, when Grad Bash

Universal officials declined to discuss their marketing for the theme park (which is likely to increase in the coming days and months regardless) as a rep said “We don’t generally discuss our marketing strategies,” spokesman Tom
Schroder said. “But we can say everything we are planning is designed
to build and add to the tremendous excitement and anticipation
surrounding the Wizarding World of Harry Potter.”

19 Responses to Orlando Sentinel on Marketing for Wizarding World of Harry Potter

Avatar Imagejonfrog says: i want to go i want to go i want to goAvatar ImageGiant Squid says: cool!!!!!!!!!!!!Avatar ImageRavenclaw98 says: I am going hopefully.Avatar ImageHermione Elizabeth says: It's all coming along so fast... great overhead pics!Avatar ImagePeachyMomo says: Never before have I been more happy to be a Floridian living in close proximity of Orlando! I'm stoked for the opening.Avatar Imagepfowlerp says: First : ) I wonder if the Grad Bash is like an sneek peak before the officail opening to everyone? If not then the park has to open by April 30th ( the last day of the Grad Bash). But we now know April or May 2010!!!!Avatar Imagewandmastercalum says: Can't wait for the theme park!!!Avatar Imagecheeserpleaser says: Whenever it opens, I am positive that it will be a marvelous experience for all fans.Avatar ImageHermioneRon4ever says: Maybe it'll open on my birthday!Avatar ImageFifi says: Wish I could go. :(Avatar Imagealicia00 says: i wan to go next summer cause we cant go this summer cause we are going to disney world again but diseny is fun toAvatar Imagewing says: hahahahaAvatar ImageWON_TWO says: I will be there...Avatar Imagewing says: hahahahaAvatar ImageQueenFergie says: At first I wasn't really interested in this theme park but now I really want to go. Luckily I live about 1 hour away. Yeah!Avatar ImageJane_Potter says: :)Avatar ImageJane_Potter says: Still too far away!!!Avatar Imagehprocks2700 says: I hope it opens soon! :)

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