Movie Theaters and Harry Potter Promotions: Oreo To Sponsor Early Half-Blood Prince Advance Screenings, More

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May 01, 2009

Posted by SueTLC

As today marks the start of a new month and we draw closer to the release of Harry Potter and the Half-Blood Prince, movie theaters and television stations will be a source of marketing for the upcoming sixth Harry Potter film.

Regal Cinemas issued a press release heralding the news that fans can now purchase Half-Blood Prince themed Gift Cards. As seen on the official Regal Website, these cards are available in $10, $25 and and $50 denominations. A larger photo of the gift card can be seen, here in our galleries.

Also for lucky viewers in the UK, Kraft brand “Oreo” has launched a “Oreo Family Movies” website where they will be holding special advance screenings in Vue theaters in the UK of family oriented films such as “Coraline,” “Ice Age: Dawn of the Dinosaurs,” and notably Harry Potter and the Half-Blood Prince. There are no dates yet available for when the advance screening of Half-Blood Prince will take place, and we will post once those have been announced.

Finally viewers in the UK will see a special “Green Button” type of feature on Sky launch in June which will give viewers access to additional marketing for films, including Harry Potter and the Half-Blood Prince. Quotage:

?This longer form content, which can be anything from two minutes to
two hours in length, will include extended versions of TV ads, behind
the scenes footage of the creation of particular ads and exclusive
content or extras relating to an advertiser’s products or services.

Advertiser
created programming will be made available to households with standard
Sky boxes twice a day, with viewers being prompted with an on-screen
reminder to watch selected ads when they become available. In Sky+
households, meanwhile, viewers will be able to store the ads to watch
them when they want.

The first advertisers planning to use Green
Button advertising include Warner Brothers for Harry Potter and the
Half Blood Prince, T-Mobile and Fox’s Ice Age 3.”





45 Responses to Movie Theaters and Harry Potter Promotions: Oreo To Sponsor Early Half-Blood Prince Advance Screenings, More

Avatar ImageT-Vey says: Lots of news lately indeed!! This "Green Button" sounds kinda confusing.... but very cool none the less! I just don't know how many Average Joes out there will say, "hmmm. i'm really in the mood to watch a harry potter advertisement" :) though maybe i just don't understand it. Wow... more movie screenings!! perhaps this will be followed by someone's detailed report! (actually... don't give us one- i can wait 2 1/2 months!!! i think...)Avatar Imageamparisey says: Im so exited for the new movie! I cant wait. I love how many posters and advertisement things they are giving us for this movieAvatar Imagecheeserpleaser says: It is unfortunate that the Oreo contest is not running here in the states or elsewhere around the world; it would have been fantastic if fans throughout the global community shared the opportunity to view the film in advance!Avatar Imagepottercastfan says: I agree! lots of news! and hardly anyone posted todayAvatar Imagemaimiaa says: yeah, what's up with the lack of posting? still great news though :]Avatar Imageiconshero says: Sweet im getting a HBP GIFT CARD! ROCK!Avatar Imagethe_spectacle says: All that stuff sounds great! Oreo is tasty sponsor ;)Avatar Imagehermyone08 says: A HBP themed gift card? I so want one of those! Avatar Imagehopkinsdancr22 says: oreo? Really! OKAY!Avatar ImageShane says: Wow, now I have a hankering for Oreos.Avatar ImageDobbyrox says: haha ewww i don't like oreos..... lol Avatar Imagehbp will be betterthan tdk says: superbAvatar ImageBeAchL0veEr05 says: I may just get the movie card because it looks awesome! :)Avatar ImageMary11_hplvr4l says: wish I were in the uk...Avatar Imageangelac123 says: Cool! The card looks awesome! :DAvatar Imagemuzic823 says: Kinda makes me wish I lived in the UK lolAvatar ImageFleur-de- Lily says: THATS GREAT NEWS!Avatar Imagemhaeyemhaeye says: Wow! Wish I could go to one! The card sounds really good! :DAvatar Imageluna.quibbler says: ooh cool!!! i hope i can got o one!!! xAvatar Imagehp29 says: Awesome! The card looks sweet! :)Avatar Imagecheekysnake09 says: I want an HP themed gift card! :)Avatar ImageAriel says: The card looks wonderfulAvatar ImageSTARZOE says: wow, all sounds great!! :D ....\☻ ......▌\ ≡≡>─╫─── - - Avatar Imagebrentbrehony says: Sweet!!Avatar ImageZivlok says: Coraline gets advanced screenings? Didn't it already come out a few months ago? Or is it just now coming to the UK?Avatar Imagebecmajec says: coolness. i wish something like this would happen in australiaAvatar ImageSmitch says: Ew Oreos. Yay promotions. Sigh, I live in Canada. I wish these HP related excitements were worldwide! Avatar Imagelilhpchick20 says: Well, this is a neat thing to hear,Avatar ImageBewareoftheNargles says: Cool! I want to see an advanced screening!Avatar Image-PhoenixTears- says: The movie card looks awesome! I'll have to get myself one, haha. :PAvatar ImageGarden State Geek says: This sounds like an excellent opportunity for fans. Avatar Imageacciodiana says: Yum, I love Oreo's. :D HBP gift cards? Amazing! I want one for my b-day. :)Avatar ImageCatherine says: cool!Avatar ImageWitByndMsr says: Haha, that'd be funny of the trio were eating Oreos when they were camping or something, product placement! Avatar Imagelisajean65 says: It would be cool to have one of those. It has the old relese date on it!Avatar Imagekiwimci says: Did anyone read the HBP description on the oreo site? How amateur they used the fan poster that fake from over a year ago and said Christian Coulson was in the film. JeezAvatar Imagelevi-OH-sa not levio-SA says: nice gift cards--that still have the old date--sheesh, now you can really tell this was a knee jerk reaction to change it for the second time.Avatar Imagemaera-kyrie says: Hooray Oreo! :DAvatar Imagemaria_djtc says: It would be great if Kraft were to run that promotion here in the States.Avatar ImageHeavenly_Horcrux says: Those cards look great!Avatar ImageJCBack says: Tasty movie and tasty cookies, a perfect match! ;-)Avatar Imagemugglemom4 says: I am glad they are doing a contest in the UK because we have a lot of things here in the US lately. The green button sounds interesting. Avatar Imagetourdefrance says: Aw bummer I don't have SkyAvatar ImageMidnightSun321 says: cool!!! lol!Avatar ImageMidnightSun321 says: cool!!! lol!

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