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Emma Watson, the New Face of Burberry

Posted by: sue
June 09, 2009, 07:18 AM

Actress Emma Watson who plays Hermione Granger in the Harry Potter film series has long been open about her great love of fashion, appearing in countless magazines sporting couture from various designers. She has now taken that a step further as she has officially become the face for classic UK house Burberry. Today you can see new photos of the ads for the Fall/Winter Burberry campaign featuring Emma Watson here via Marie Claire magazine. Along with photos of Emma sporting their traditional trench coats and high end classic plaid bags, the magazine reports "Speaking to WWD, Burberry creative director Christopher Bailey commented, 'I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.' The Evening Standard has a few more photos here, and notes:

Dangling off her arm are a bevy of cute accessories, from hot male models du jour Tom Guinness, Charlie France and Douglas Booth to Burberry's Woolf bag, a capacious suede tote with embroidered overlay costing a cool £1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated £8 million fortune by six figures.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey. “I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys." The ads will appear in magazines and online in August of this year.

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502 Points

Congrats Emma!

Posted by Olivia Elaine a.k.a Agent Pomplamoose on June 09, 2009, 07:20 AM report to moderator
3703 Points

Awesome Emma! She has a great face. :)
I like her hair in the photoshoot too.

Posted by Christine on June 09, 2009, 07:38 AM report to moderator

Looks stunning, as usual. Some actors lose their looks, but Emma seems to just keep prettier all the time. Amazing girl, in every way.

Posted by Edmundstaustell on June 09, 2009, 07:39 AM report to moderator
131 Points

siggh, emma. (shoot!)

Posted by koppyrd on June 09, 2009, 07:57 AM report to moderator

At last a piece of news regarding Emma and fashion that is true!! XD

Posted by Bonnie Radcliffe on June 09, 2009, 08:34 AM report to moderator
2482 Points

OH MY GOOOOOOD! how much I love these pics!! she looks amazing

Posted by ele0206 -ROAR- on June 09, 2009, 08:38 AM report to moderator
2482 Points

Last week Watson suffered a minor back injury and was advised not to go to the Raisa midsummer ball, hosted by Mikhail Gorbachev, where J K Rowling had been a guest.

In the middle of a long film schedule, she was sorry to miss the charity event which she attended last year — memorably posing next to an eagle.

Posted by ele0206 -ROAR- on June 09, 2009, 08:39 AM report to moderator

She looks SO different!! This make up foundations gives her a completely different look. And I like the eyes and the nude effect on the lips.

Posted by Bonnie Radcliffe on June 09, 2009, 08:39 AM report to moderator
12005 Points

Congratulations Emma!

Posted by budgie on June 09, 2009, 08:48 AM report to moderator
2906 Points

go emma..
she’s so pretty :)

Posted by gayle.marie [[ ROAR ]] on June 09, 2009, 09:29 AM report to moderator
2417 Points

Wow and wow. She looks incredible – I like this look so much better than some of the “high fashion” shoots she did where she looked…well not so good is a nice way of putting it. Emma stay with this look!!

Posted by Hagrid 713 (ROAR) on June 09, 2009, 10:01 AM report to moderator
7393 Points

Good job Emma!You´ll be great!

Posted by saffran { roar } on June 09, 2009, 10:01 AM report to moderator
414 Points

Very cool! Sort of sad Chanel didn’t come through for her, I loved her in their clothes :( Oh well, this Burberry campaign is brilliant!

Posted by bealen on June 09, 2009, 10:07 AM report to moderator
925 Points

Congratulations, Emma, you are certainly an asset to Burberry, cool, classic British chic and famous on every continent.

Posted by Graymayne on June 09, 2009, 10:34 AM report to moderator

Congrats, Emma! Very cool pictures! Great look and great product.

Posted by Xyra44 on June 09, 2009, 11:03 AM report to moderator
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