Behind the Scenes: A Look at Creative Packaging for Weasley Wheezes in Half-Blood Prince

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Aug 12, 2009

Posted by SueTLC

There are new looks online today at some of the packaging for products found in Weasley Wheezes joke shop, as seen in Harry Potter and the Half-Blood Prince. Creative Review has this look (and here in our galleries) at some of the packaging for humorous products such as “Magical Mustache Miracle Stubble Grow” and “Anti Gravity Hats” and more, with the designer Nicholas Saunders saying:

“I was briefed to work on the Weasleys Wizarding Wheezes originally,”
Saunders continues. “I was also asked to come up with a number of names
for more products (such as Anti Gravity Hats) to adorn
the shelves. Then after the product names were approved and cleared I
used the names as a base to start the designs. When the boxes were
ready they were printed on mass up to 400 then they were placed on
boxes of all different shapes and sizes. Then after this stage the set
dressers took them to fill three storeys [sic] of shop shelves in the shop on
the Diagon Alley set.”

On his personal website, the designer also says he is at work again on Harry Potter and the Deathly Hallows.





79 Responses to Behind the Scenes: A Look at Creative Packaging for Weasley Wheezes in Half-Blood Prince

Avatar ImageHermione Elizabeth says: FIRST!! So cool! :)Avatar ImageMr. Brightside says: Hmmm... spoilers... To read or not to read? Ιδου η απορια.Avatar ImageWON_TWO says: Cool stuff.... I loved the tightrope walking Umbridge... "I WILL Have Order!"Avatar ImageGryffindor51 says: Graphic Designer nerd alert!! looooove it! That stuff is amazing....I wish I could have been part of that design team!Avatar Imagegidge says: I am impressed. I figured that most of the store would have been CG. Must be an amazing set to see in person. Avatar ImageGiant Squid says: cooooooooooooool!!!!!!!!Avatar Image-MischiefManaged- says: @Gidge, according to James and Oliver Phelps, the shop was 99% real. I got to interview the twins when they were in Finland for the HBP premiere and asked them specifically about the things we see in Weasleys' Wizard Wheezes. They said that the only CGI stuff in the shop were the fireworks and some similar things that could not have been made for real, everything else was real. The Umbridge on the trick wire was real, as was the guy walking up the wall, etc.Avatar ImageFlora Lovegood says: Those are pretty sweet :) the Salty Silver Drops look interesting...i like that designAvatar Imagemjkalldaway says: That would be an awesome job to have. Can't wait for the movie! Avatar ImageHPhorsegirl says: Neat! :DAvatar Imagesunlitdays says: why would he need to come up with more names? could he just do canery creams and tongue ton toffey and extendable ears and headless hats and stuff like that? why come up with new ones with the origional ones are so much cooler?????Avatar ImageBlatcher914 says: I'm sure they just needed more to fill up all the extra space on the walls. I'm sure that the Weasleys themselves had more than just those few products we know the name of. I am just amazed at the amount of details in all the sets!Avatar Imagemew5645 says: Can we buy them?Avatar ImageHPNAIV says: WWW barely had any screen time :( I could probably spend ages looking at all the things in that shop.Avatar Imageimpoohnfrenz says: Thats really cool!!Avatar ImageAlbus Marcos Dumbledore says: CoolAvatar Imagebeewell says: Great! Love that stuff! Wish I could really see some of them. Too bad that WWW didn't have more screen time in the movie.Avatar Imagebookishgal says: Very Cool.Avatar ImageLulubelleI says: totally awesome!Avatar Imagetonksgirl says: so awesome :DAvatar ImageHorcruxalej says: cool.. i wonder when they will anounce the winner of the love potionAvatar Imagecheeserpleaser says: Despite the brevity with which it was featured in the film, the set for Weasley Wizard Wheezes thoroughly impressed me! I must commend the crew for the fantastic job that it did on it!Avatar ImageDiamondWings says: =)Avatar ImageLuce_depp says: they look so cool!Avatar Imageterieb says: The amount of detail is incredible, considering that even in BluRay or HD you still wouldn't be able to see much. Avatar ImageWingardium Leviosa says: So much detail for such little screen time. But it all looks great, and the video at the end of the article is cool.Avatar Imagegot2lovme says: those are too coolAvatar ImagecrazyforSeverus says: I loved the shop scene. It would be cool if they made some of these products, like the bertie bott every flavour beans, for sale. Avatar ImageGanduean-Vampiress says: can we buy any of this cause it is sooooo cool!!!!!Avatar ImageCatherine says: thats totaly awesome!Avatar Imagekiwimci says: I love the designs! Keep up the good work NickAvatar Imagedsm25 says: It took awhile to watch that entire Behind the Magic show in pieces on You Tube, but it was worth it!Avatar ImageAudreyLouiseLovegood says: How COOL!!!Avatar ImageAudreyLouiseLovegood says: wow... I just looooove all the art that goes into the films!!!Avatar ImageAndreaB09 says: I wonder where all that props go - if i ever worked there. I would probably take all of them. Or at least enough for me and my friends. :DAvatar ImageDanielBonnie28 says: Cool!!Avatar Imagesholstom says: "How much for me?" "10 Galleons!"Avatar Imagesholstom says: "How much for me?" "10 Galleons!"Avatar Imagesholstom says: "How much for me?" "10 Galleons!"Avatar Imagegryffindor1991 says: cool how they pay attention to the smallest details.Avatar Imagedeadtree says: The WWW scene was amazing-- I'm just sorry it had so little time on screen. There were SO MANY little details in that scene. It's just another time when it really hits home how much effort goes into these films!Avatar ImageHGROSS44 says: Cool wish we had things like that for real but just have to use our minds.Avatar Imagebutterbeer bottle says: Oooh, that's awesome! I love being able to look at all the little details in the movie, because there are so many people who aren't recognised enough for their great work.Avatar ImageErinM says: Very cool designsAvatar ImageR-for-H says: Great!!Avatar Imagepinkmoosely says: There was a short piece on in the UK in a longer program about the making of HBP and they showed pictures of this team carefully cutting out all the boxes with craft tools and assembling them. Cool eh!Avatar Imageforlornx says: This person is definitely awesomeAvatar Imagemuggle-mom says: I love the angel and devil design! Avatar Imagecallicott3 says: @sunlitdays...I'm sure they used all the names, in the books...but that hardly would be enough to fill the set! LOL. They also probably "faced" a lot [put up one, and then, nothing behind...thus, only needing one] That's a LOT of wall space! VERY creative stuff!Avatar ImageMoose_Starr says: That is so cool. It was awesome to see WWW in HBP ... I'm hoping that the DVD will have a virtual tour of their store kind of like how PoA (I think? One of them anyhows lol) has a virtual tour of Honeydukes which is just amazing.Avatar ImageAudreyLouiseLovegood says: the head on their shop kinda freaks me out!Avatar ImageAudreyLouiseLovegood says: yeaaaaaaaah... they should have 2 heads!Avatar ImageRavenclaw98 says: amazing!!Avatar Imagegeneliz says: ouu, very cool :)Avatar ImageEcrof G says: One of my favorite sets!Avatar ImageTheSandman says: I thought it would be CGI too...Avatar ImageTheSandman says: I thought it would be CGI too...Avatar ImageTheSandman says: I thought it would be CGI too...Avatar ImageTheSandman says: I thought it would be CGI too...Avatar ImageRyanRavenclaw says: These different logos in the Weasley Weezes look absolutely fantastic! Avatar ImageParkinsonpansy says: so cool!!!! i hope in harry potter land they will have a joke shop that would epic!!!!!!!!!!!!!!!Avatar Imageshelbypotter says: I wish I could actually go on the set and exploreAvatar Imagehp931 says: AwsomeAvatar ImageAndygirl14 says: Very Cool!Avatar Imagewandmastercalum says: Wow cool!Avatar Imagehermionerules1844 says: So awesome!Avatar Imagebookgirl3000 says: Anti gravity hats!!!!!!! omg id lovve one of those!!!!!!!!Avatar ImageMikaMaxwell says: I would love to have one of those original props he designed...I wonder what they will do with them once the films are complete? I hope they don't just destroy them!Avatar ImageOddape says: They need to turn the DA set into a museum of some sort once the movies are all done.Avatar Imagex_Potter_Lover_Forever_x says: This is interesting. The packaging doesn't really look like I imagined however, it is still very cool and I love the detail of everything. This is what helps bring the Potter' universe to life. Excellent!! :DAvatar ImageMidnightSun321 says: AWESUM!!!!!! u can imagine fred and george designing them :PAvatar ImageLiara says: Thx for this! It was cool!Avatar Imageyr.yasindu says: i love behind the scenesAvatar ImageBrosia23 says: I loved the style for the store.Avatar Imagehermyone08 says: the detail for WWW was so great, it's too bad it wasn't in the movie muchAvatar Imagemuggle..andproudofit says: that is so cool! ....i hope they have a like ...oh what is it called like in PoA where you go and use your DVD thing and look around Honydukes that would be coolAvatar ImageAsta says: COOL!!!!!!!!!!!!!!!!!!!!!!Avatar ImagechrisbDTM says: cool stuff!Avatar Imagehumbert0 says: Weasley Wheezes is Wicked!!! Hope there could be one in the theme park!! xD

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