Emma Watson Launches Ethical Fashion Line Due out in February 2010


Sep 17, 2009

Posted by SueTLC

Emma Watson’s official website has been updated with the news that the Hermione Granger actress will be collaborating on a fashion line with People Tree, the sustainable and fair trade fashion brand. According to her site and as reported in the Guardian, all proceeds from the line for young people will be donated to People Tree Foundation. Emma Watson said:

“I was excited by the idea of using fashion as a tool to alleviate
poverty and knew it was something I could help make a difference with,”
she said. “I think young people like me are becoming
increasingly aware of the humanitarian and environmental issues
surrounding fast fashion and want to make good choices but there aren’t
many options out there.”

Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories. The People Tree website describes the collection: “Clean and easy to wear – Emma Watson and People Tree have created a
cool collection boasting a range of jersey t-shirts, dresses, woven
skirts, trousers, shorts and knitwear for both men and women. Bohemian
hand embroidered bed throws, recycled sweetie paper jewellery, banana
fibre slouchy beanies and head scarves add innovative fashion and home
accessories to the collection.”
The paper also notes “Much of the range uses organic
and fairly traded cotton. The clothes are made entirely by hand by fair
trade groups using weaving, knitting and embroidery, helping to create
livelihoods for disadvantaged groups in Bangladesh, India and Nepal.”

Good Luck Emma!

89 Responses to Emma Watson Launches Ethical Fashion Line Due out in February 2010

Avatar Imagebettb says: What a great way for Emma do have fun while doing good! You go, girl!Avatar Imagelady_anne says: oh. hmmmmph. I've got some re-cycled banana paper notebooks:D that counts too? :D:D cheers everyone:DAvatar ImagetheREALGinnyWeasley says: I LOVE EMMA!!! She is amazingAvatar ImageDiamondWings says: Wow!! So cool!Avatar Imageprotoj76 says: Can't wait to see what it will look like Avatar ImageSigourney1990 says: this is amazing :) i hope it goes really well.Avatar ImageCarol Carvalho says: I know everything is going to be beautiful, she has a great vision of what looks good... I just hope this is going to be different of other organic and environmentally friendly lines, and by different I mean affordable! :P Avatar ImageRose-Mclane says: This is amazing. Go Emma, I'll keep a look out for this line.Avatar Imagejain says: Does this mean she'll give up on all the designer outfits which cost a pittence to make and cost a furtune to buy.Avatar Imagekiwimci says: What a role modeal and I really want her cardy in that pictureAvatar ImageHydrus says: Way to go Emma! Hopefully some of your style & design expertise will rub off on them. They tend to be a bit drab, at least the guys stuff.Avatar Imagekbicprez says: Emma, YOU ROCK!!!!!Avatar ImageeiVega says: OMG! I love Emma Watson! She supports Fair Trade!!! This is GREAT! Fair Trade Certified products was such a passion of mine in college, being at a Jesuit university. We petitioned and organized to convert our entire campus coffee line to fair trade. It's great that she's doing it with her clothing line. I'm excited to have this new option of social-justice friendly clothing and to see the publicity it will bring to the cause. My respect for Emma Watson just went way up! :DAvatar Imageplacebowiz says: : )Avatar ImageLinnyish says: This is a really good idea :) I hope this is a success! (and that the clothes are affordable enough for me to buy one or two things!)Avatar ImageBewareoftheNargles says: Sounds cool, if the stuff's nice I'd love to buy something!Avatar ImageMiliMalfoy says: Aww she is a wonderful human being! :) I wish her luck too, it's such a great cause =DAvatar Imageweasleygirl101 says: Emma is so cool to do this !Avatar ImageWON_TWO says: Very nice...Avatar ImageUntitled says: Way to go Emma! Super awesome, I can't wait to see what all @Linnyish I agree, hopefully they will be affordable prices, I'd like to buy some of this stuff! Sounds like a really cute line. Avatar Imagehepburn says: Great! I love her more and more ! Great actress, great person.Avatar Imageele0206 says: what a nice idea!!!! She looks so good in that pic..;)Avatar ImageBriannaWazHere says: She's brilliant, you gotta love her- amazing, i might buy some. Avatar ImageBlatcher914 says: I love that it seems that a lot of the actors in the HP movies use their name/fame to do such good in the world! I hope that its affordable and a lot of people will be benefitted by such a great organization! Best of Luck to her!Avatar Imagecheeserpleaser says: I cannot wait to see the full fashion line to which she contributes her input but am positive already that whatever she produces will astound and impress us. That she is putting her energies in this creative direction demonstrates that she is open to exploring a wide terrain of culture. In engaging in this philanthropy she only reinforces my admiration for her generous spirit.Avatar Imagehermionenluna says: yay!! itll b great!! Avatar ImageWingardium Leviosa says: I'm so glad she is supporting something like this!Avatar Imageevannaa says: Sounds cool :)Avatar ImageHermioneRon4ever says: Can't wait to see it! Emma's got great style! Will you be able to buy in Canada / States?Avatar ImageHBPFan says: Well done Emma, keep it up!!Avatar ImageGiant Squid says: good job emma!! :) :)Avatar Imagegryffindor1991 says: cool!! shes wonderful!Avatar ImageParkinsonpansy says: thats great go green!! i love clothes lol Avatar ImageFonty says: And checking out their website, the clothes are actually not that expensive - at least the ones there right now. We´ll see how much extra the Emma touch will cost. :-)Avatar ImageFloridianFlounder95 says: OMG! Emma is awesome! :D Avatar ImageBeckster235 says: very cool. go emma! Avatar ImageRavenclaw98 says: she is such amazing personAvatar ImageHermione Elizabeth says: You go Emma! Can't wait to see all the new styles. :)Avatar Imagemaimiaa says: emma is frickin' awesome! <3Avatar Imagemjkalldaway says: That is really amazing. A lot of the Harry Potter actors and JKR are all really generous and giving. Matt Lewis, Dan Radcliffe, JKR, Emma Watson, and whoever plays Umbridge are just a few of the great people that support good causes. Good luck, Emma!Avatar ImageKennedyJames says: Woww I just can't wait to see this. She's been doing pretty well in the Fashion Dept. I'm very proud of her!Avatar ImageKimberlyZ says: that's such a great idea! :D Avatar Imagealpaca-girl says: Good Luck Emma!!!! :o)Avatar ImageThe Hufflepuff Giraffe says: Cool! I really hope this works out well. The clothes at People Tree right now are too expensive for me, but it's still a very cool idea!Avatar ImageRodiniusBlack says: Shes such a good role model, better than Miley Cyrus and all those other disney sponsered troupes. I would buy stuff.. If i can get ahold of it Avatar Imageweasleymyking says: OHMYGOD! I almost just like peed my pants! This is sooooo amazing! I am her number 1 fan and am super psyched!Avatar Imagecghambright says: Emma is such an amazing person and a talented actress. I think it’s really cool how she’s combined her love of fashion with a charitable cause. It’s not just for personal gain. She’s doing this to HELP people. I really admire that and I will definitely be purchasing something from People Tree. Love this Girl!!Avatar ImageCindy Potter says: I think this is really cool, and a really good thing to do, and i know that this line is going to look great, but i do hope that this line is going to be affordable because, with to many fair trade and organic products, they tend to be expensive, and therefore a luxury item. Which means that for those of use that have small budgets, will still have to go for the regular stuff no matter how much we would like to go green and fair trade!!!Avatar Imagesgreeter8888 says: What an excellent idea!Avatar Imagemewthree says: has she done some lines for the men?Avatar ImageGarden State Geek says: I admire her commitment to social progress. Avatar ImageDelilah3136 says: Aww I love her, she's so cool:]Avatar ImageDelilah3136 says: Aww I love her, she's so cool:]Avatar Imagesessionka says: Between school and work, when is she going to have time for this?Avatar ImageBrosia23 says: That is so cool. I cannot wait to see what they look like!Avatar ImageLexitheAuror says: wow. Emma is really keeping busy. How does she have time for it all?Avatar ImageLexitheAuror says: Hey, this just reminded me of Hermione making all those hats for the House Elves. Another parallel between Emma and her HP character.Avatar Imagealegria35 says: nice...Avatar ImageJamesotherson says: The clothes for men on people's tree are exactly what i wear. too bad they don't ship outside Europe. Swish'N'Flicker:(Avatar Imagedeadtree says: well, personally I'll be happy when boho goes away, but their hearts are in the right place, so more power to them :)Avatar Imagespiritbound says: That's great that emma is putting her high celeb status to good use. I hope it makes her fans want to follow in her footsteps. Well done to emma for not wasting being a celeb. Tis Awesome :DAvatar Imagewing says: oh,Emma,my girl.Avatar Imagewing says: oh,Emma,my girl.Avatar Imagewing says: oh,Emma,my girl.Avatar Imagewing says: oh,Emma,my girl.Avatar Imagewing says: oh,Emma,my girl.Avatar ImageLeeann says: That's so awesome!Avatar Imagelonerwolfygirl says: This is really great!Avatar ImageDanielaNC says: I'm glad she's managed to join her love for fashion and a good cause. way to go Emma!Avatar ImageLisbry says: Great idea, love that Emma's doing this! Sounds so cool! Avatar ImageJillxoxo says: Talk about setting the bar for excellence! Avatar ImageFifi says: I'm really happy Emma is doing this. : )Avatar Imagefantasylover12001 says: Thus, furthering my opinion that Emma Watson is awesome. Avatar Imagewandmastercalum says: That's good news. I'm glad she supports fair trade.Avatar Imagesairah says: wow this is wonderful!!! I hope this turns out to be a huge success!!!Avatar ImageAlice Weasley says: I'm excited to see this line :)Avatar Imagesimos says: I hope this turns out well for everybody.Avatar ImageHmrc5 says: Hope this works! Really nice of her to join something like this!:)Avatar ImageAsi says: Great idea, Emma suits to Fashione model very much and I lik the idea of her taking part in all of that!Avatar Imagesevpatronus_93 says: i love emma watson. she's not one of those over- the- top environmentalists/ humanitarians, and she still contributes so much. she's such a good person. :DAvatar ImageMidnightSun321 says: awesum :) i luv it how all the Potter actors and actresses are all into charity stuff :)Avatar ImageLucilla says: can't wait to see what the clothes look like! emma is so stylish, it's gonna be great :)Avatar Imageashes2phoenix says: Sound's amazing! Can't wait. Congrats to Emma :DAvatar Imagensa says: she is really taking up her responsibility. and she is amazing.Avatar ImageHGROSS44 says: Way to go Emma.thanks for sharring what you have been given.Avatar Imagehermione06 says: Yay! I am so glad she is doing something good with her fame..... and fashion! Avatar ImageDrops_of_Jupiter says: This will be cool to see what the items look like and how wearable they are. I think my sister will like this too!Avatar Imagebooklover4414 says: I will definitely buy it! Absolutely!Avatar Imageantoinette.f.brown says: i'll have to keep a look out for this line, Emma has great fashion sense and it's for a good cause. Nothing beats that!

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