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Emma Watson Launches Ethical Fashion Line Due out in February 2010

Posted by: sue
September 17, 2009, 12:01 PM

Emma Watson's official website has been updated with the news that the Hermione Granger actress will be collaborating on a fashion line with People Tree, the sustainable and fair trade fashion brand. According to her site and as reported in the Guardian, all proceeds from the line for young people will be donated to People Tree Foundation. Emma Watson said:

"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."

Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories. The People Tree website describes the collection: "Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection."
The paper also notes "Much of the range uses organic and fairly traded cotton. The clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal."

Good Luck Emma!

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230 Points

OHMYGOD! I almost just like peed my pants! This is sooooo amazing! I am her number 1 fan and am super psyched!

Posted by weasleymyking on September 17, 2009, 08:32 PM report to moderator
1661 Points

Emma is such an amazing person and a talented actress. I think it’s really cool how she’s combined her love of fashion with a charitable cause. It’s not just for personal gain. She’s doing this to HELP people. I really admire that and I will definitely be purchasing something from People Tree. Love this Girl!!

Posted by cghambright on September 17, 2009, 08:44 PM report to moderator
102 Points

I think this is really cool, and a really good thing to do, and i know that this line is going to look great, but i do hope that this line is going to be affordable because, with to many fair trade and organic products, they tend to be expensive, and therefore a luxury item. Which means that for those of use that have small budgets, will still have to go for the regular stuff no matter how much we would like to go green and fair trade!!!

Posted by Cindy Potter on September 17, 2009, 09:24 PM report to moderator
265 Points

What an excellent idea!

Posted by sgreeter8888 on September 17, 2009, 09:26 PM report to moderator
2963 Points

has she done some lines for the men?

Posted by prof mewthree "squee" on September 17, 2009, 09:42 PM report to moderator
13596 Points

I admire her commitment to social progress.

Posted by Garden State Geek on September 17, 2009, 09:51 PM report to moderator
4180 Points

Aww I love her, she’s so cool:]

Posted by Delilah [ROAR] on September 17, 2009, 10:07 PM report to moderator
4180 Points

Aww I love her, she’s so cool:]

Posted by Delilah [ROAR] on September 17, 2009, 10:08 PM report to moderator
924 Points

Between school and work, when is she going to have time for this?

Posted by sessionka oom4 CW on September 17, 2009, 11:30 PM report to moderator
3560 Points

That is so cool. I cannot wait to see what they look like!

Posted by Brosia, OoM 2 [WBM] on September 18, 2009, 12:00 AM report to moderator
7662 Points

wow. Emma is really keeping busy. How does she have time for it all?

Posted by Lexi*the*Auror on September 18, 2009, 12:06 AM report to moderator
7662 Points

Hey, this just reminded me of Hermione making all those hats for the House Elves. Another parallel between Emma and her HP character.

Posted by Lexi*the*Auror on September 18, 2009, 12:10 AM report to moderator
428 Points


Posted by alegria35 on September 18, 2009, 12:25 AM report to moderator
29 Points

The clothes for men on people’s tree are exactly what i wear. too bad they don’t ship outside Europe. Swish’N’Flicker:(

Posted by Jamesotherson on September 18, 2009, 12:58 AM report to moderator
879 Points

well, personally I’ll be happy when boho goes away, but their hearts are in the right place, so more power to them :)

Posted by deadtree ♥WBM♥ on September 18, 2009, 02:25 AM report to moderator
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