Balloons Away in the UK for Launch of Half-Blood Prince DVD, New Deathly Hallows Set Visit Contest
September 22, 2009, 10:00 PM
Well it isn't quite a ship to launch a thousand faces, but rather it's a launch of a thousand balloons to herald the release of pre-orders for the UK Harry Potter and the Half-Blood Prince DVD. Yes, really. According to Indie London, this Thursday, September 24, 2009 WB will launch 1,000 balloons which will "have a card attached featuring a unique code that will entitle the holder to register online for a chance to win a trip to the set of Harry Potter and the Deathly Hallows, then "step on to a set for a unique and exciting filming experience, where
they will be filmed in the role of one of the magical framed “moving”
portrait characters that have adorned the walls of Hogwarts in all of
the Harry Potter films. The launch takes place at 1pm at the Millennium Bridge (beside City of
London School), and will be done by Harry Potter stars Evanna Lynch (aka Luna Lovegood) and Matthew Lewis (Neville Longbottom)."
Open to UK residents aged 18 and over, if you are lucky enough to catch one of these balloons you have to register online at this link (currently not yet working) between October 1, 2009 and December 4, 2009 for entry into the grand prize draw. Good Luck!
I’m a bit stunned at the lack of knowledge regarding the environmental damage that such balloon releases contribute to. Especially in this sort of high-profile context, which, in a way, condones such releases. I see comments about “lighten up”, “how much harm can it really do”, etc. Here’s an answer to that question that is UK specific: http://www.ukrivers.net/balloon_fact.html Some states in the U.S. have banned large balloon releases, however, people are still unaware of the laws and dangers, and events such as this don’t help. Just because it is related to Harry Potter, doesn’t mean it’s a good idea. The WB is not setting a good example.
As creative as the corporate gesture is and as appealing as the opportunity it presents to fans is, I must join other fans in criticizing Warner Brothers for the environmental impact such marketing will inflict and believe genuinely that they should and must find another means of deploying this contest.
this is absolutely awesome…
wish i was in the UK……:p
P.S. the world will still be green, it has survived for billions of years..not opening a can of worms here cause i like the “green” way of life, unfortunately i wish it was not as expensive so the entire world could live green…this is solely a sidebar….
Bad bad idea, balloons are so harmful to many marine creatures, probably bad for many other creatures too, and awful for the environment, scattering what is basically rubbish far and wide, I am appalled.
I might be able to see it as I have a view of that area from the window at work, but I’ll be at work that time. Maybe one will crash into my window… but I’m not photogenic enough to be a Hogwarts portrait.
this is certainly the most…unique idea I’ve heard that WB has come up with. it rather sounds like a good idea that wasn’t that well thought out…but it was a good idea. and it would be cool to have a movie script experience and be having a really bad day and then see a balloon floating toward you and it happened to have the right code on it…anyway.