Scholastic’s Real Magic of Harry Potter Campaign Starts (Updated)


Mar 24, 2010

Posted by EdwardTLC

American Harry Potter book publisher Scholastic has announced a new contest open to US residents aged 7-14 to win one of four family trips for four (4) to Universal Orlando Resort’s The Wizarding World of Harry Potter. The Real Magic of Harry Potter Campaign is offering eligible entrants the chance to visit the Harry Potter theme park, which includes:

  • Roundtrip airfare.
  • Ground transfers to/from airport in Orlando.
  • 3 nights at an on-site hotel.
  • 3-day/2-park admission to both Universal Orlando theme parks

To enter, those eligible have from now until June 1, 2010 to enter via the Scholastic website: As the press release relates, the Real Magic of Harry Potter Campaign “includes an all new Harry Potter digital experience, a sweepstakes to enter for a chance to win one of four family trips to Universal Orlando Resort’s The Wizarding World of Harry Potter (opening spring 2010), a new advertising and social media campaign, and special offers through retail outlets, Scholastic Book Clubs and Book Fairs nationwide. Designed specifically for new readers, The Real Magic of Harry Potter Campaign will offer millions of kids a very special way to begin their Hogwarts journey this spring.”
The press release also includes additional information about the looming launch of the revamped Scholastic Harry Potter website, which readers will recall is set to be revealed on March 25th. Quoteage:
“Beginning on March 25, 2010 with the launch of an all new Harry Potter on-line experience ( ), new readers will be introduced to the boy wizard and each of the seven books in the series, and will be able to share their Harry Potter journey by:

  • Sending an Owl or Howler to a friend, inviting them to join the magical adventure;
  • Answering questions to prove their Harry Potter knowledge and unlocking magical activities; and
  • Searching the glossary of Harry Potter terms to become a more advanced Harry Potter reader.

“Also launching March 25, Scholastic Facebook fans can visit Scholastic’s Harry Potter Facebook Tab to share the brand-new book trailer video, unlock and post Facebook exclusive virtual stickers, and participate in weekly polls on Harry Potter.”

Update: A preview Book Trailer for the Harry Potter Scholastic website has made its way online, and be seen via the Scholastic Facebook and YouTube pages. Along with the thirty second trailer, a voting forum and question section are also now open on the Facebook page. Thanks to Sue!
On a related note, the opening date for the Wizarding World of Harry Potter is set to be announced this Thursday, March March 25 at 12 pm eastern time. Stay close to Leaky for the very latest!

33 Responses to Scholastic’s Real Magic of Harry Potter Campaign Starts (Updated)

Avatar ImageMoose_Starr says: Oh my gosh ... that is so cool. Good luck to anyone that enters. Like wow that is such a cool prize. I'm excited for the new look Scholastic website and to find out what it's going to be.Avatar Imagekiwimci says: Excited to see what the new HP website on Scholastic is likeAvatar Imageda_member0808 says: Wow that's awesome! Good luck to everyone who enters. Avatar Imagelizzyrc says: I want to win that so badly but i live in canada!!!!!!! so mad!!!!!!!!!! oh well good luck!Avatar ImageRavenclaw98 says: That sounds awsome!!Avatar Imagebellaohbella says: oh man i so have to have my lil brother enter hes 10 im 16 and i cant get inAvatar ImageEvagirl says: I can't enter the contest, but I'd love to see the new websiteAvatar ImageMidnightSun321 says: Oh darn it!! Now I'm 14 it really sucks that I can't take part in lots of competitions... not that I do anyway but..Avatar Imageharrygetsme says: oh my gosh, i'm soooo jealous of those of you who can enter! i'm about 8 years too old though :P good luck, to those of you who decide to enter!Avatar ImageWeetzie says: I'm four years too old and live in the wrong country... But good luck to everyone who enters!Avatar ImageSauvium says: Damn, I'm too old, lucky I have younger brother, *evil giggle*Avatar ImagePotionsMaster7 says: I already entered like 3 days ago. I really hope I win! Its funny though, because the odds that I win is very low. Maybe I can brew some Felix Felicis:)!Avatar ImageTotal-Eclipse014 says: no fair. I wanna go to the wizarding world of harry potter! why can't there be competitions like this in the UK. everything happens in the US. :(Avatar ImageGiant Squid says: Sounds like fun for those who can enter! Avatar Imagealicia00 says: cool Avatar ImageNumeroUnoFan says: great updateAvatar ImageNumeroUnoFan says: i honestly cant wait to get on tomorrowAvatar Imageharrypotterfreak101 says: I wish I could enter the contest...........It's not for Canadians. Why can't they let residents from Canada enter also!?Avatar Imagelurking_llama says: It would be great if these competitions were open to a wider age group (say until 21so that I can go! :-p). Good luck to those children who are lucky enough to be applicable to enter.Avatar Imagecuteredhead8 says: god I wish it was in canada to! contest are never in canada! oh well.............Avatar ImageCatherine says: OMG!!! SAME THING THAT HAPPENED TWO WEEKS AGO!!!!!!!!!!!! IM FIFTEEN!!!! OMG! ONE LITTLE YEAR OFF!!!!! ACTUALLY ITS LIKE 5 MONTHS OFF!!!!!!!! REALLY! just my luck!Avatar ImageCatherine says: nice to see Thanks Sue as an upside though!Avatar Imagemarchpink13 says: This is a very good offer - and i'm sure people have been waiting for an oppurtunity like this! :] Avatar Imagenealiezealbie says: cool! i'll be tuned into leaky tomorrow! :DAvatar ImageLoveTomRiddle says: AWESOMEAvatar Imagecheeserpleaser says: I wish I could enter. Oh, well. Good luck to all those who do! I look forward to seeing the new website tomorrow.Avatar Imageleigia says: *sighs* I'm too old to enter the contest, so good luck to all who entered.Avatar ImageToNkS_rip says: tha is totally awesome!!!!!!!!Avatar ImageAlice Weasley says: Sigh... while an awesome opportunity for younger kids, this is yet another contest only open to kids. When will they start realizing that there are adults out there who would be just as thrilled to win soemthing like this???Avatar ImageNot Slytherin says: Good luck to everyone who entered! :o)Avatar Imagegingersnap188 says: I've been on the scholastic online stuff and it's pretty cool! Apparently I'd be good at Transfiguration! =DAvatar ImageLoveTomRiddle says: The new website looks awesome, though the philosopher's stone isn't that thick and Deathly hallows isn't that thin!Avatar ImageLittle Light says: This. Is. Awesome.

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