J. K. Rowling Light a Birthday Candle Charity Campaign for International Children's DayJ.K. Rowling
Lumos works to put a stop to the systematic institutionalisation of disadvantaged children across Eastern and Central Europe. Year after year, the staff who look after children in these large residential institutions cannot give them the one-to-one attention that they so desperately need. That is why 01 June is often chosen as a day to celebrate, however the notion of a child’s individual birthday is lost – with many children not knowing their actual birth date at all.
Lumos is asking families, friends, employees and community groups to raise vital funds by hosting a ‘birthday’ party, lighting a candle, baking and bringing cakes to work, or by downloading a virtual candle and making a donation via mobile phones.
The funds raised will go towards Lumos’ work, helping move children out of institutions and into family-based care, so that next year many more children will be able to celebrate their birthday properly.
Additionally, support for this cause may be given by filling out this short survey on children's birthday parties. Partnering with Netmums.com, Lumos hopes to "highlight the stark difference between the thousands of children living in institutions across Eastern Europe who are unable to celebrate their birthdays, and the types of birthday parties that most children in the UK enjoy," by taking the survey.