WB Considering Theatrical Re-release of “Deathly Hallows: Part 2″ in NYC and LA

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Dec 01, 2011

Posted by John Admin

According to Variety, Warner Bros. is considering re-releasing “Harry Potter and the Deathly Hallows: Part 2″ in theaters at select locations in New York and Los Angeles. The theatrical re-release would be part of WB’s ongoing efforts for the film to receive Oscar nominations during the upcoming award season.

The Los Angeles Times spoke to WB president Jeff Robinov and worldwide marketing president Sue Kroll about their campaigning. Read highlights from their interview below:

Winning an Oscar isn’t going to sell another ticket or DVD for Harry Potter. So why are you putting so much into this campaign?

JR: The films have been of a really high standard, and a lot of the
academy attention has been on the technical side, which overlooks their
quality. We believe if you look at what [director] David [Yates] has
done with this last film, if you look at the critical reception and pure
execution, and if you look at the scale and depth and entertainment
value, it’s worthy of academy recognition. It feels to me like if you
look at what has been released this year, “Harry Potter” is deserving of
consideration as one of the best films and directorial efforts.

Are you really campaigning for “Harry Potter and the Deathly Hallows ”
Part 2″ or did you save your big academy push for this year in hopes of
rewarding the series as a whole?

SK: The strategy is not to reward the history of the franchise but to
recognize this very singular achievement on behalf of David Yates and
all the people in the movie. We didn’t decide to do it until after the
film was released.

It got a 97% “fresh” rating on Rotten Tomatoes and an A+ CinemaScore
from moviegoers. We devised this campaign very much on the basis of this
specific film because we think it is worthy.





10 Responses to WB Considering Theatrical Re-release of “Deathly Hallows: Part 2″ in NYC and LA

Avatar ImageWON_TWO says: Thats very interesting...Avatar Imagerettophantom says: Hmm... I dunno... I can think of other films in the series which I think were more Oscar worthy than this one. There were some definite problems in the script for Part 2, which are quite apparent once the tears dry and the euphoria fades a bit. I would see this much more as a nod the the series than to Part 2 on its own.Avatar Imagerettophantom says: Hmm... I dunno... I can think of other films in the series which I think were more Oscar worthy than this one. There were some definite problems in the script for Part 2, which are quite apparent once the tears dry and the euphoria fades a bit. I would see this much more as a nod the the series than to Part 2 on its own.Avatar Imagewandmastercalum says: I hope they win but to be honest they deserve it. Lord of the Rings and Star Wars didn't even have this much of fan base and attention.Avatar ImageFleur-de- Lily says: Thats very interesting…Avatar Imagemencia says: I really don't think that the last movie is the best of the lot, I think goblet of fire, philosophers stone, DH part 1, chamber of secrets, order of phoenix where beter in the order that I mentioned them. the ones that didn't mention where really disappointing for me especially half-blood prince. I would however be the first to cheer if it gets an oscar because it is still HP and that's what countsAvatar Imagekyrstalkris says: I would LOVE it if they put it back in the theaters, I would even go and watch it when I already have the DVD but I want them to be doing it for reasons such as the fans, not awards. :/Avatar Imageharrypotter4258 says: Huzzah! Vote for me 3 times? It would really help: http://www.myhogwarts.co.uk/honeydukes/2309 Thanks! :)Avatar Imagelovelle says: Seriously, HP is really deserving the Oscar's even from the beginning! The movies are amazing! The details are more amazing and, seriously, HP is a real winner!Avatar Imagesidnandragin says: um, I am thinking NO! The movie was good but there is no way it was that good. It is no LOTR. The movie is more like Star Wars. A lot of awards for Special Effects and definitely for cinematography & art direction but let us not kid ourselves.

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