Emma Watson and People Tree S/S ’11 Launched; “Pure Threads” Capsule Collection with Alberta Ferretti Launched

Emma Watson (Hermione Granger) has been hurtling forwards in the fashion world recently, having just launched her Spring/Summer ’11 collaboration with People Tree and unveiled her capsule collection with Alberta Ferretti.

Firstly, People Tree released a new video of Watson on set of the Spring/Summer People Tree catalogue photoshoot. You can find that video here on YouTube or below:

Find the Spring/Summer collection here on the People Tree website and an Elle Special Feature with campaign images from the shoot at this link.

Watson also just unveiled “Pure Threads by Emma Watson Alberta Ferretti”, her capsule collection with Alberta Ferretti. Subscription-only WWD released the very first pictures of the line and quotes from Ferretti saying Emma sought “a Jane-Birkin-in-the-Seventies image”. Some of the proceeds will be donated to People Tree and the collection is made up of denim shorts, a shirt, two dresses and a long skirt.

Watson commented further:

I’m pleased that a luxury brand such as Alberta Ferretti has decided
to create ecological clothes … I believe
this is a big step forward for all of the international fashion
industry, but also an important step for an increased sensitivity to the
problem of ecology.

The capsule collection will be available exclusively on albertaferretti.com from the 21st of March this year.