Emma Watson and People Tree S/S ’11 Launched; “Pure Threads” Capsule Collection with Alberta Ferretti Launched


Mar 05, 2011

Posted by John Admin

Emma Watson (Hermione Granger) has been hurtling forwards in the fashion world recently, having just launched her Spring/Summer ’11 collaboration with People Tree and unveiled her capsule collection with Alberta Ferretti.

Firstly, People Tree released a new video of Watson on set of the Spring/Summer People Tree catalogue photoshoot. You can find that video here on YouTube or below:

Find the Spring/Summer collection here on the People Tree website and an Elle Special Feature with campaign images from the shoot at this link.

Watson also just unveiled “Pure Threads by Emma Watson Alberta Ferretti”, her capsule collection with Alberta Ferretti. Subscription-only WWD released the very first pictures of the line and quotes from Ferretti saying Emma sought “a Jane-Birkin-in-the-Seventies image”. Some of the proceeds will be donated to People Tree and the collection is made up of denim shorts, a shirt, two dresses and a long skirt.

Watson commented further:

I’m pleased that a luxury brand such as Alberta Ferretti has decided
to create ecological clothes … I believe
this is a big step forward for all of the international fashion
industry, but also an important step for an increased sensitivity to the
problem of ecology.

The capsule collection will be available exclusively on albertaferretti.com from the 21st of March this year.

10 Responses to Emma Watson and People Tree S/S ’11 Launched; “Pure Threads” Capsule Collection with Alberta Ferretti Launched

Avatar ImageHarrypotterultrafan says: Love Emma Watson:)Avatar Imageamericangirlemmie says: I love her clothes! They are so pretty!Avatar Imagesiena says: Emma's collection for People Tree is utterly gorgeous. The clothes are handmade from scratch; the threads are dyed by hand before being woven. They are totally unique, long - lasting items. You'll love and keep them forever. I couldn't resist ordering three items - the Emma Blazer, the Sienna - and the Sophie dotted dress, and they are all classy, high and totally wearable. Now I just need those clouds to disappear from the sky to wear them ... I totally hope it's not going to be Emma's last collection. Designer clothes are too expensive for me but it's still great Alberta Ferretti is going fairtrade - maybe more big names will follow suit.Avatar ImageGiant Squid says: The clothes are so nice!Avatar ImageWinkyxx says: lovely emma<3Avatar ImageMiss.Weasley says: The video is cool...the clothes are ok, but not my style ;/ I think Emma looks stunning, but a bit awkward in this vid. ...but I'm still a big fan ^^Avatar Imagehewy says: Emma brings class to what ever project she does. The clothes are adorable.Avatar Imagemolly43 says: She looks beautiful with or w/out a smile. Lots of Luck to Emma on her collection of clothes. Avatar ImageGryffindor Lioness101 says: I love Emma Waatson, she is an amazing actress!! :)Avatar ImageFiniteincantatum says: EMMA, CHEERS! :)

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