Harry Potter E-Books Sell Over 1 Million Pounds in Three DaysBooks
The recently opened Pottermore Shop is reporting that during the first three days they were in operation they made 1 million pounds from the sales of the Harry Potter e-books:
"We had budgeted for a much lower figure, I had looked at the physical sales of the books, and tried to anticipate what proportion of sales would be digital, and that there was a certain amount of pent-up demand, but it surpassed anything we anticipated," said Redmayne. The first three novels cost £4.99 in ebook form, the final four are priced at £6.99 in ebook and all seven can be purchased in a bundled digital edition for £38.64.
The sales of Rowling's ebooks have now "settled down" but continue to exceed expectations. "It is still running at a much higher rate than I was anticipating, even for the launch. It is still surpassing anything I've ever seen for e-book sales," said Redmayne. "Everything that Harry Potter does surpasses expectations. We had planned for something that we just couldn't anticipate."