Found a nice snippet in

Found a nice snippet in The Sacramento Bee today.

Reach-brand Harry Potter toothpaste is bright purple, tastes like bubble gum, squeezes out in the shape of a lightning bolt and costs $2.29. It is appearing on shelves of the usual mass-market outlets, including Target, Walgreen and Wal-Mart. This toothpaste would have come in handy for Hermione when her teeth suddenly grew past her chin, thanks to some hexing by Draco Malfoy

The paper comments:
Since Coca-Cola paid for the marketing rights to “Harry Potter and the Sorcerer’s Stone,” the movie that opens Nov. 16, kids are really going to need to brush more than ever. It’s nice to see the wizardry of marketing used to combat the effects of the 10 teaspoons of sugar or so that are packed, as if by magic, into every can of soda.