Emma Watson Narrates Video for Disney Campaign

Emma Watson, who we all know and love for her role as the “brightest witch of her age,” Hermione Granger, teamed up with Disney to promote this year’s “Magic of Storytelling” campaign. Emma narrates Disney’s beautifully crafted campaign video, which promotes their cause and encourages viewers to donate.

Along with her two most popular film roles being bibliophiles, Hermione and Belle, Watson is also an active advocate of education for women, making her a natural choice to support a charity dedicated to books. She has her own feminist Goodreads book club, which encourages reading as well as discussions on feminism, and is a UN Women Goodwill Ambassador.

The “Magic of Storytelling” campaign’s goal is to provide books for children who cannot easily access them on their own. Books and stories open new worlds for children, as many of us may remember from reading the Harry Potter books when we were younger. This campaign is trying to give children the opportunity to be inspired by literature, in the same way that most of us were inspired by Harry Potter and our other favorite series.

This is Disney’s fifth year supporting this particular cause. They have pledged to donate up to 1 million books to First Book, a nonprofit charity that distributes books to organizations and facilities that help children from low-income families.

The ways you can donate, according to moviefone, include:

One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window. (A list of eligible Disney books and participating retailers are available at magicofstorytelling.com.)

Share a Shelfie: Disney will also give one book for every “shelfie” — a selfie photo with a favorite book or in front of a bookshelf — shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.

Disney Story Central: Users of Disney’s digital reading platform can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.

Magic of Storytelling Sweepstakes: Consumers can enter to win a library of 400 Disney books for their school and a personal library for their home in the Magic of Storytelling Sweepstakes. For every sweepstakes entry, Disney will donate one book to First Book. To enter the sweepstakes and for more rules and information, visit magicofstorytelling.com.

In-Store Events: Celebrate Disney Reads Day on February 4 at Disney Store, Barnes & Noble, and participating retailer locations nationwide. Families and fans can enjoy free family-friendly events like story time, coloring and activity sheets, and themed “shelfie” stations. A full list of participating Disney Store and retailer locations is available at magicofstorytelling.com.

The video is provided below thanks to Disney’s YouTube Page. You can help open new worlds for children by donating through one of the above methods and helping to support Emma and Disney’s cause. The campaign will run from now until March 31st!