If you missed it yesterday, the Today Show mentioned some of the Harry Potter toys being showed at Toy Fair. There’s even a few toys mentioned that haven’t been covered by other outlets yet: [There’s] All kinds of Harry Potter things. Animated dragon, magic sets, look at this, this is a magic picture frame. …Trading …read more!

The Financial Times discusses viral marketing campaigns and uses Bloomsbury Press as an example. They have a page that lets you send electronic “Owlers” or “Howlers”.

The Denver Rocky Mountain News has a cute editorial about “Pottermania” and the huge amount of Harry Potter-inspired merchandise.

Our apologies for the constant change in details regarding Toy Fair news but as different sources report more information, we blog them as they come in. IGN’s FilmForce has some of the best details (with detailed pictures) of the Harry Potter games so far, confirming what we read in the previous Reuters report. Fair-goers were …read more!

According to Reuters, Mattel has two new Harry Potter board games coming out this year: This year Mattel will release two brand-new Harry Potter-related board games. One, the “Casting Stones Starter Game,” will include casting stones with computer chips that enable them to be used in other Potter products Mattel will launch this year. The …read more!

Empire Online is reporting that actor John Hurt has a cameo role as “Morgana”, one of the animated wizards on a chocolate frog trading card – which is interesting because all the famous witches and wizards depicted on the cards are based on those well-known in the literary world. The only Morgana I know of …read more!

The company that made the Internet-enabled Terminator skull is also in negociations to develop a similar Harry Potter figure.

Action-Figure.com has come through with the first Harry Potter pictures from Toy Fair! They visited Mattel’s booth and got pictures of what appears to be the 3D Diorama scenes talked about in the January 2001 edition of Playthings Magazine. It’s hard to identify a few of them without description but it looks like one of …read more!

Clockmaker Urban Station has come out with small Harry Potter-themed alarm clocks and wall clocks. As it turns out, an image both we and Action-Figure.com had thought to be a Mattel figurine is also included in these pictures as a clock.

It seems that Warner Bros. has arrived in the medieval village of Lacock, North Chippenham, Wiltshire where residents are begging “Potter Watchers” to stay away while scenes for the Harry Potter movie are filmed at a cottage in the Parish and at the Lacock Abbey. No news as to what scenes they were filming but …read more!