The New York Times has

The New York Times has an interesting article about how the success of the Harry Potter book series has encouraged the C.S. Lewis estate to start a marketing campaign to publicize The Chronicles of Narnia.

”They’re turning Narnia into a British version of Mickey Mouse,” said John G. West, co-editor of The C. S. Lewis Readers Encyclopedia and an associate professor of political science at Seattle Pacific University. ”What they’ve figured out is that Harry Potter is a cash cow. And here’s a way they can decompartmentalize the children’s novels from the rest of Lewis. That’s what is so troubling. Narnia is a personal creation, and they’re turning it into a corporate creation.”