Public Interest Group Slams Marketing Practice
Nov 10, 2003
Posted by KristinTLCUncategorized
The non-profit Center for Science in the Public Interest (CSPI) has issued a report that accuses certain companies of bypassing parents and marketing directly to children.
Report author Margo G. Wootan said characters like Harry Potter, Winnie the Pooh, SpongeBob SquarePants and Elmo, as well as games, contests and sports stars, “are all enlisted to entice children to request low nutrition foods.”