Public Interest Group Slams Marketing Practice

Nov 10, 2003

Posted by: KristinTLC | Comments


The non-profit Center for Science in the Public Interest (CSPI) has issued a report that accuses certain companies of bypassing parents and marketing directly to children.
Report author Margo G. Wootan said characters like Harry Potter, Winnie the Pooh, SpongeBob SquarePants and Elmo, as well as games, contests and sports stars, “are all enlisted to entice children to request low nutrition foods.”

You may recall that CSPI launched the Save Harry campaign a couple of years ago in protest against Coca-Cola’s merchandising agreement with Warner Brothers for the Harry Potter movies.

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The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.