The 2nd Annual “Get A Clue” Campaign

Nov 12, 2003

Posted by: Melissa Anelli | Comments


And while you’re shivering over the trailer…

How We – That’s You – Made History
Many of you will remember that, last year in December, Sotheby’s auctioned off a card on which JKR had handwritten 93 random words from Harry Potter and the Order of the Phoenix. All money earned through the Sotheby’s auction would go to Book Aid International, and JKR’s 93 words would go to the highest bidder.

The Leaky Cauldron (Leaky, Inc.) made an effort to be that highest bidder, both in order to see the words on the card and in order to make a significant donation to literacy funding. We organized the Get A Clue Campaign, in which many of you generously participated. For eight days, The Leaky Cauldron was a whirlwind of money, media appearances, and hopeful madness.

We lost. But Book Aid International won; not only did they collect the roughly $38,000 paid by the anonymous American bidder who won the card; they also received $24,000 from Leaky, Inc., because we had pledged to donate our collected funds to literacy, win or lose. Those funds went right to work bringing stories into the lives of those less fortunate.

Get A Clue 2
This year, there is no auction. There are no 93 words from the as-yet-elusive Book Six.

But there are still plenty of people whose financial straits have deprived them of the magic of books.

And now, there are Leaky Cauldron T-shirts.

We at Leaky, Inc. want to continue the tradition of generosity that was begun last year – we won’t let the lack of an outside impetus stop us from organizing another charity drive. There will surely be future events like the one at Sotheby’s, but we don’t want to wait for them. If we are Harry Potter fans, then we are advocates of literacy; let’s demonstrate again that we not only love these books, but that we live the spirit of them.

The Second Annual Get A Clue Campaign revolves around the official T-shirts of, designed by the very talented Natalie McKeever. Click below to check out the design:

T-shirt: Front left pocket
T-shirt: Back

Starting next week, we will make the T-shirts available for $10 a piece (plus shipping and handling, which will differ depending on the country from which you are ordering). In an effort to keep costs low, we have ditched the usual online formatting options and found a local T-shirt printer who can print the shirts for between $3 and $4; therefore, every shirt we sell will earn between $6 and $7 for literacy.

Make these T-shirts a part of your holiday gift-giving and do more than just buy a present for someone you know – buy a book for someone who needs it. Or hey, just buy a T-shirt for yourself. We sure will.

How to Donate
You can’t purchase the T-shirts yet, but you will be able to do it soon. At that time, we will make available a chart of per-country shipping costs, as well as further information regarding each of the payment methods listed below.
-Wire directly to Leaky Inc.’s checking account
-Send money to Leaky Inc.’s P.O. Box

At the time of your purchase, if you wish to make a donation above and beyond the cost of the T-shirts, please do not hesitate. All extra money will go directly to Book Aid International.

A Refresher Course on Leaky, Inc.:
With not-for-profit status, we can solicit contributions and donate as one. You may visit this website to look us up to ensure that we are indeed Leaky, Inc.

Thanks in Advance
Because now we really know you. Last year’s drive was an amazing experience. Let’s do it again.

Finding Hogwarts

The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.