Newsround: JKR Site Gets 17.5 Million Hits in First Week, Will Be Updated Soon

May 20, 2004

Posted by: Melissa Anelli


Newsround has talked to JKR about her official site, which got a staggering 17.5 million hits in its first week, based solely on a word of mouth campaign. The site launched on May 14.

“I told the designers that I wanted to use my real desk as the home page, with Portkeys to take people to the various sections, and we worked out all the details together. So I was very involved! The designers actually took a picture of my real desk to work from and the result is very accurate.”

JKR chose what things to answer partly from the things she couldn’t address in the World Book Day chat, and threw other “bits and pieces” in from her notebooks. As to what’s behind the door: “I told you on the site patience is the key.”

JKR also told Newsround the site will be updated in the next few weeks.

The Leaky Cauldron is not associated with J.K. Rowling, Warner Bros., or any of the individuals or companies associated with producing and publishing Harry Potter books and films.